At Quantasy, I spearhead brand and social strategy for Honda driving the development of a dynamic content ecosystem targeting the youth audience segment. By blending cultural moments with trends and insights I help drive earned and owned media growth.Launched Honda's youth initiative, Honda DreamLab, on Twitch and YouTube growing Honda’s digital footprint by leveraging data, insights, and creative storytelling. Delivering YoY growth, driving business objectives, and managing >$4M fiscal budgets to position Honda at the center of youth culture.• Honda DreamLab awarded Platinum in the Video and Lifestyle category (MUSE Creative Awards, 2023)• Honda DreamLab awarded Online Marketing Excellence in Automotive campaign (OMMA Awards, 2023)Clients: Honda, Wells Fargo, Panda Express, Giftcards.com

Served as lead social strategist for luxury hotel and retail brands including 1 Hotels, Neiman Marcus, eBay, and GU (Uniqlo) spearheading end-to-end influencer campaigns, evergreen content planning, and developing go-to-market social concepts.

Managed scalable influencer campaign executions across automotive, beauty, fashion, gaming, and TV/film verticals. Worked across department pods collaborating on client media plans, briefs, influencer budgets, campaign recruitment, contracting, procurement, and reporting. Delivered on 10+ monthly influencer campaigns managing >$500K monthly budgets across native and paid social.

Raised initial seed round investment to build and grow DTC business from a customer base of 0 to 13,000+ and email database to 45,000+. Collaborated with 300+ influencers to create evergreen branded content resulting in >$500K+ revenue in 2 years.

Spearheaded influencer programs leveraging product seeding and evergreen content distribution. Executed 500+ influencer partnerships garnering 1,000+ pieces of branded content for brands providing support for paid social teams to champion upper funnel objectives and optimize lower funnel metrics.

Partnered with CEO to expand creator ecosystem to 1,000+ influencers, executing 20+ monthly influencer campaigns for Fortune 100 & 500 brands, and growing the original team (Employee #4) from 4 to 55.

Spearheaded channel growth to increase Instagram community from 0-150K+ pioneering early adoption of influencer marketing. Developed strategic partnerships with SneakerNews, Hypebeast, Highsnobiety, and GQ to create exclusive editorial placements. Built first B&M store on founding team (Employee #2) growing to 4 retail locations in 3 years.

Holistic solution for brands and content creators to generate targeted audiences on YouTube.