Kim (Podobnik) Mccarl, Apr Email & Phone Number

Truckee, Ca, Us

Atlanta, Georgia, United States

United States

Martinez, California

• Communications executive leading day-to-day strategy for a county health department that serves 1.2 million residents with a public hospital and nine federally qualified health clinics, supported by 4,700 employees and a budget of $2.4 billion • Responsible for the creation of external messaging related to COVID-19, including developing and maintaining a website that has been viewed almost 10 million times, responded to 2,000 media inquiries, prepared 500 sets of daily talking points… Show more • Communications executive leading day-to-day strategy for a county health department that serves 1.2 million residents with a public hospital and nine federally qualified health clinics, supported by 4,700 employees and a budget of $2.4 billion • Responsible for the creation of external messaging related to COVID-19, including developing and maintaining a website that has been viewed almost 10 million times, responded to 2,000 media inquiries, prepared 500 sets of daily talking points, managed 30 press conferences, and shared 4,000 social media posts. • Additionally, creates and executes messaging strategy for hazardous materials and environmental health responses, community health and safety programming, housing and homeless services, public health education and emergency medical services, among other services. Show less

Walnut Creek, Ca

• Planned and managed the public affairs program for this two-hospital, nine-outpatient-clinic health system, working to maintain and improve their reputation in the community and with various external constituencies. • Met with elected officials to understand annual legislative and strategic priorities and determine how best to support them. • Participated in a regional project to address social determinates of health to minimize the length of hospital stays for un- and under-insured… Show more • Planned and managed the public affairs program for this two-hospital, nine-outpatient-clinic health system, working to maintain and improve their reputation in the community and with various external constituencies. • Met with elected officials to understand annual legislative and strategic priorities and determine how best to support them. • Participated in a regional project to address social determinates of health to minimize the length of hospital stays for un- and under-insured patients. Show less

Oakland, Ca

• Managed day-to-day communication and outreach to 170,000 daily riders of public transit. Public perception of the AC Transit brand improved five percentage points over two years.• Integrated traditional and new channels to notify the public of service changes and disruptions in three languages. • Efforts included digital, traditional and multilingual advertising, electronic newsletters and social media.

Greenville, South Carolina Area/Asheville, North Carolina

• Managed a team that developed and implemented strategic earned media campaigns for diverse clients. • Developed a strategic communications plan for Ronald McDonald Charities of the Carolina's capital campaign that raised more than $9 million, doubling capacity at the home. • Developed a national media strategy to position the CEO of an eight-hospital system as a subject matter expert related to the Affordable Care Act and rural healthcare.

Raleigh-Durham, North Carolina Area

• Coordinated economic development announces throughout the state of North Carolina. • Coordinated timing, location, key messages and agenda between corporate communications staff, local economic development agencies, community colleges and governor’s staff. • Drafted press releases, speeches for the governor, fact sheets and backgrounders for governor of North Carolina, secretary of commerce and corporate leadership. • Arrived at announcement locations in advance of the governor… Show more • Coordinated economic development announces throughout the state of North Carolina. • Coordinated timing, location, key messages and agenda between corporate communications staff, local economic development agencies, community colleges and governor’s staff. • Drafted press releases, speeches for the governor, fact sheets and backgrounders for governor of North Carolina, secretary of commerce and corporate leadership. • Arrived at announcement locations in advance of the governor and secretary of commerce to ensure that all details are addressed. • Handled media calls and requests from reporters across the state. • Drafted key messages and talking points as well as prepare senior leadership for interviews. Show less

Commerce City, Colorado

• Managed marketing and public relations efforts for community of 42,000 residents in metro area of more than two million citizens. • Provided public relations counsel and support to city council and executive management. • Wrote and implemented strategic marketing plan to support identified city council goals. • Supported community events and projects through press releases, community publications and city website. • Revamped with website including 300 web pages and more than… Show more • Managed marketing and public relations efforts for community of 42,000 residents in metro area of more than two million citizens. • Provided public relations counsel and support to city council and executive management. • Wrote and implemented strategic marketing plan to support identified city council goals. • Supported community events and projects through press releases, community publications and city website. • Revamped with website including 300 web pages and more than 1,500 PDF and other related documents. • Redesigned quarterly city magazine to monthly publication that better met the needs of residents and city departments. • Managed brand and graphic standards. Show less

Greater Denver Area

• Assigned to manage public involvement for North I-25 and Northwest Corridor Environmental Impact Statements and FasTracks West Corridor Final Design and I-225 Environmental Evaluation projects. • Coordinate meetings including those for the general public, area public information officers, project policy committee, and FHWA/FTA coordination team. • Implement necessary branding and educational outreach efforts such as focus groups, advertisements and project displays. • Develop… Show more • Assigned to manage public involvement for North I-25 and Northwest Corridor Environmental Impact Statements and FasTracks West Corridor Final Design and I-225 Environmental Evaluation projects. • Coordinate meetings including those for the general public, area public information officers, project policy committee, and FHWA/FTA coordination team. • Implement necessary branding and educational outreach efforts such as focus groups, advertisements and project displays. • Develop public and media relations campaign including key messages, press kits, media releases, and crisis communications protocol. • Identify and develop public relations tools including newsletters, website, fact sheets, wall and easel displays, and fixed exhibits. • Perform necessary evaluation and reporting to include tracking media coverage and completing monthly reports of public involvement efforts. • Responsible for developing and managing project budgets including tracking spending. • Assigned to supervise additional accounts including Women’s Foundation of Colorado and Life Source Hospice. Show less

Greater Denver Area

• Wrote and implemented Communications Plan and department guidelines. • Produced internal and external publications including news releases, talking points, electronic and printed newsletters, brochures, reports, and web site content. • Acted as spokesperson and worked with media to obtain positive, balanced coverage for departments. • Provided counseling for executive staff in preparation for media interviews.

Aurora, Colorado

• Provided strategic counsel to elected officials and executive staff. • Managed staff and budgets for divisions of media relations, graphic arts, television station, and Access Aurora information line. • Acted as spokesperson and managed media requests. • Wrote crisis communications plan and implemented strategies in response to Y2K. Coordinated communications during event from Emergency Command Center. • Managed the production of city publications and upheld graphic standards.… Show more • Provided strategic counsel to elected officials and executive staff. • Managed staff and budgets for divisions of media relations, graphic arts, television station, and Access Aurora information line. • Acted as spokesperson and managed media requests. • Wrote crisis communications plan and implemented strategies in response to Y2K. Coordinated communications during event from Emergency Command Center. • Managed the production of city publications and upheld graphic standards. • Performed media relations for city sponsored community events. • Composed news releases, newsletters, press kits, talking points, web site content, presentations, and special event reports. • Promoted to Acting Director from Public Information Officer and Access Aurora Supervisor. Show less