Kim Mcmahon Email & Phone Number

Santa Barbara, Ca, Us

Boulder, Colorado, Us

Create and lead the Foundation’s marketing, advocacy, and community efforts. Develop and execute a strategic marketing plan, produce Foundation and Project messaging and positioning, and execute on a long term vision for growing FreeBSD. Define and report on KPIs and metrics. Align the cross-functional team of Project, Foundation, Leadership, and Board of Directors.Create the content plan and write content, define strategies for social media and digital and execute with the team, drive awareness, increase share of voice, and increasing adoption of FreeBSD with individuals and organizations. Create and execute a community strategy, create and launch an Ambassador program, and grow the number of Project advocates.Put in place multiple processes for optimization including branding guidance, project management tools, CRM, marketing processes, defined roles and responsibilities. Manage a team of 5 direct reports and multiple contractors.

San Jose, Ca, Us

Brought together the cross-functional team leaders for Outshift by Ciscos open source projects. Created the strategic marketing and community plan, messaging and positioning for open source and the projects, defined metrics & KPIs, and nurtured users with content and community to fuel product-led growth. Launched an influencer webinar program, a user program for product feedback, and an open source project launch checklist to align the team on what is needed for each project release.

San Jose, Ca, Us

Scaled marketing and community for growth in the cloud native ecosystem and for the open source project Kyverno. Created the marketing and community plan, reporting, and metrics. Successfully executed project and product presence at global and regional events. Launched marketing campaigns and partnered with other industry vendors for content delivery and lead generation. Managed a $3M budget, 8 contractors, and 5 cross-functional team members.

Austin, Texas, Us

Grow the number of internal and external developers across the ecosystem and participating in the community to increase the number of free tier signups. Launched a developer engagement platform, an advocate program, and grew product adoption.

Zurich, Ch

Develop and implement global strategic plans, budget, and team for marketing, visibility, and community engagement. Create messaging. Work with alliances and the community for a strong Foundation and joint collaboration. Engage with members on programs, for satisfaction, and to grow membership. Manage outward facing communications, web, branding, content, and events. Launch special programs.With a strong integrated advocacy plan, increased membership 127% with over 90% retention, increased community engagement 65%, visibility and earned media 32%, web visits 189%, social media impressions 33%, and participation in events 133%.

San Francisco, Ca, Us

Develop and implement marketing plans and programs, organizational communications, member programs and satisfaction, and evangelist for the technology. Develop sales processes, KPIs, and data analysis methodologies. Developed and implemented the End User program and CNCF webinar program. Wrote content and produced videos including the annual cloud native survey, member survey and event videos. Led a team of 8+ including PR/AR, digital, video, and content to execute on CNCF marketing initiatives. Editor of KubeWeekly.

Round Rock, Texas, Us

{code} was a strategic open source initiative driven by the main principles of a community first mindset. Working with technologies such as open source, containers (Kubernetes, Docker, Mesos), cloud-native, and storage, my role was to manage the online presence, build online communities, and develop & execute the end-to-end outbound communications for a highly visible presence in the community. This included all digital marketing, social media, email communications, blogs, web, graphics, and branding compliance to establish and roll out repeatable models for social activation and outbound communications for global open source projects.

McMahon Consulting provided outsourced CMO / VP for small to medium businesses and start-ups. Creating go-to-market strategies, messaging documents, and executing on these strategies, I helped my clients reach their organization goals using marketing tactics.Working with IT, HPC, big data, cloud, and high performance business computing companies, McMahon Consulting specializes in enabling the routes to market including your direct sales force, OEM, channel partner, or technology partner to drive the awareness and revenue needed for your organizational growth.It starts with your go-to-market plan. Add a little messaging, some product marketing, a good dose of marketing programs and events, and a sprinkle of collateral. Also talk about it to the press, analysts, and on the web to get everyone talking about you. We have enabled your sales teams, OEM, and partners so everything is ready to go!Some examplesDeveloped a launch plan for a software company into a new vertical market. Primary activities were the execution of a trade show plan and demand generation. Leads exceeded expectations by 150%.Gained company and product exposure at key events by identifying speaking opportunities. Immediate awareness impact realized with 6 new speaking slots in a 4-month period.Developed and implemented a messaging and communication strategy for a Vote No to New Taxes group to help them defeat a new tax increase. The tax increase was defeated by 71%.In addition to advising on marketing strategy and producing strategic plans, I have written multiple messaging documents, white papers, ebooks, web text, success stories, email campaigns, and press releases.

San Jose, Ca, Us

Global responsibility for go-to-market plans, budget, messaging, marketing materials, training, marketing programs, and sales team readiness. Created partner and sales enablement tools, and executed WW events to educate, drive awareness, and generate leads. Negotiated event participation packages, managed MDF, and increased investment in key events resulting in exponential new opportunities.

San Jose, California, Us

Global responsibility for go-to-market plans, sales engagement, product launches, messaging, training, marketing programs and demand generation, sales team readiness, and OEM / channel account management. Led strategic business reviews with executives and sales leaders. Conducted multi-city channel roadshows, trained partners, created an online certification program, and sales rep education. Worked directly with 40 sales team members, 25 partner team members, 7 partner companies, 5 contractors, OEMs, and channel partners. Quota carrying and managed $3M annual budget in a $100M+ BU.

Milpitas, Ca, Us

Global position responsible for the product marketing, product management, partner management, and solution development of the $50M Professional Services business unit. Defined go-to-market strategies and messaging, drove demand, launched products, produced collateral and demand generation campaigns, and delivered customer communications. Evangelized the solutions and presented capabilities to a world wide audience. Managed 6 contractors and dotted line managed corporate marketing resources.As Business Development Manager for Professional Services, consistently exceeded quota objectives; was 117% of quota on a $17.7M goal. Working with cross-functional teams and partners wrote SOW’s, produced RFP responses, and conducted negotiations. Closed deals with government, national labs, major manufacturing, and education customers.

San Jose, California, Us

Responsible for product management of ADIC’s software products. Produced roadmap, MRD’s and end-of-life plans. Launched software releases. Managed cross-functional teams to coordinate marketing, engineering, support, and manufacturing in the development of the product and associated processes.

Houston, Texas, Us

Directed product development from concept to customer installation. Prepared business plans, directed product development, negotiated partner agreements, assisted sales, and participated in customer implementations. Responsible for the operating budget with accountability and revenue targets. Managed 5 direct reports.

Milpitas, Ca, Us

Responsible for the growth and profitability of the consulting business, operating budget, and negotiation of partner relationships. Managed 40 direct reports. Consulting Sales ExecutiveStructured solutions-based consulting engagements. Responsible for revenue generation, proposal development, client negotiations, and positive margin on opportunities.

Milpitas, Ca, Us

Reported to Director of Professional Services. Structured solutions-based consulting engagements. Responsible for revenue generation, proposal development, client negotiations, and positive margin on opportunities.Generated $4.1M in the first nine months of the fiscal year on an annual quota of $3M.