Kim Mcnealy

Kim Mcnealy Email and Phone Number

SVP & General Manager - Education Financing at Ascent Funding, Board Member, FinTech Investor, Veteran - Navy Nuclear Submarine Officer @ Ascent Funding
Kim Mcnealy's Location
San Diego, California, United States, United States
About Kim Mcnealy

Kim's on a mission to develop the next generation of impactful leaders, empowering learners to positively transform their lives through education - including college, vocational and career development education programs. #FinTech #EdTech #StudentSuccess #AscentFunding #FinancialWellnessKim's been officially recognized for outstanding team leadership… • 8 times by the Department of the Navy • 7 times by General Mills' Division Presidents • 3 times by Intuit CEO/General Managers #TeamLeadership #MarketingLeadership Kim's been cited in… • The Harvard Business Review • The Washington Post • The Rady School of Management Biz Journal #Innovation #CustomerDrivenInnovation #DesignForDelight #WinTheMarketKim's speaking engagements include:  • The Naval Academy's Leadership Forum • PDMA's Front End of Innovation Conference • The Mobile Marketing Conference• The BYU Management Society, San Diego

Kim Mcnealy's Current Company Details
Ascent Funding

Ascent Funding

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SVP & General Manager - Education Financing at Ascent Funding, Board Member, FinTech Investor, Veteran - Navy Nuclear Submarine Officer
Kim Mcnealy Work Experience Details
  • Ascent Funding
    Svp & General Manager, Education Financing
    Ascent Funding Jul 2023 - Present
    San Diego, Ca, Us
  • Adjoin (Formerly Community Catalysts Of California)
    Board Member, Chairman
    Adjoin (Formerly Community Catalysts Of California) Sep 2020 - Present
    San Diego, California, Us
    • Adjoin serves, advocates for and empowers veterans and people with disabilities.
  • Mosaic (Joinmosaic.Com)
    General Manager, Home Improvement Financing
    Mosaic (Joinmosaic.Com) Dec 2021 - Jun 2023
    Oakland, California, Us
    • Drove 71% year on year countersigned volume growth, exceeding annual target volume goal by 12%. • Increased active partner accounts by 24%, adding 198 active partners, doubling previous year partner growth. • Increased key strategic partner account run-rate by 340% through customized solutions & dedicated resourcing. • Managed 9 Director-level direct reports, developed core team of 25, lead 50+ member cross-functional team.
  • Founders First Capital Partners
    Advisory Board Member
    Founders First Capital Partners Mar 2021 - Mar 2022
    San Diego, California, Us
  • Ascent Funding
    Chief Marketing Officer
    Ascent Funding Dec 2018 - Dec 2021
    San Diego, Ca, Us
    • Drove 90% annual growth, exceeding annual target volume goals by 45% each year.• Increased marketing investment efficiency, lowering average cost per acquisition by 67%, exceeding goal by 33%.• Built 20-person team across marketing, business development/sales, UX/design, marketing analytics; strengthened SEO/content capabilities, scaled tech platforms, doubled strategic partnerships.• Developed differentiated strategic product strategy and brand charter based on customer feedback & competitive analysis, redefining product features & customer success operations, enhancing market positioning and business growth. • Redesigned user experience & championed product improvements based on market research and competitive analysis, doubling conversion, driving nearly world-class NPS.• Championed integrated social media campaigns with expanded cause marketing, increasing follower engagement 600%. • Executive Sponsor for company’s LEAD (Leading Encouraging Advancement & Diversity) program promoting professional growth, diversity & inclusion. • Honored with Courageous Marketing Leader Award 2020 by Ignite Visibility.
  • Caltier Portfolio Fund
    Marketing Strategy Advisor
    Caltier Portfolio Fund Apr 2018 - Dec 2021
    Poway, California, Us
  • Cmo Mojo
    Founder, Lean Marketing Consultant
    Cmo Mojo Mar 2016 - Dec 2018
    • Guided high-growth technology-based (FinTech, EdTech, ClimateTech) start-ups in adopting customer centric product, marketing and UX innovation best practices for increased in-market impact.• Developing the next generation of marketing teams & future CMOs.
  • Renovate America
    Product Management Strategy & Planning - Consultant
    Renovate America Apr 2016 - Oct 2017
    San Diego, California, Us
    • Developed 3-year product portfolio strategy, including key product & technology milestones. • Developed, launched and facilitated leadership development programs for 100+ people managers and 400+ employees.
  • Gain Credit (Formerly Global Analytics)
    Vice President, Global Marketing And User Experience
    Gain Credit (Formerly Global Analytics) Oct 2012 - Feb 2016
    San Diego, La Jolla, Ca, Us
    • Drove ongoing digital + offline (TV/radio) campaign testing & optimization, exceeding annual revenue targets by $10M, nearly tripling UK market share in 12 months. • Revamped B2B2C marketing & UX plan, resulting in 23x increase in U.S. e-commerce conversion. • Led 20-person team across US, UK & India, creating initial UX team, implementing marketing & UX training program, enabling double-digit increases in employee satisfaction.
  • Intuit
    Director, Consumer Marketing Strategy For Turbotax
    Intuit Sep 2010 - Sep 2012
    Mountain View, California, Us
    • Led development & strategic execution of 1 yr plans, delivering 10+% revenue growth on a $1.4B business annually.• Delivered $28M in incremental revenue, exceeding goal by 55%, leveraging behavior economics principles.• Delivered $220M in direct response revenue for desktop & online 2011 tax offerings.
  • Intuit
    Marketing Director - New Initiatives & Consumer Insights
    Intuit Aug 2007 - Aug 2010
    Mountain View, California, Us
    • Delivered 12-23% sales growth annually for TurboTax Business, consistently exceeding goals through robust testing and execution of simplified marketing plans; partnered cross-functionally to improve net promoter scores by 450%. • Created & led New Initiatives Team (40+ member cross-functional team), effectively leading the launch of 10 new offerings and $15M in incremental revenue within one year. • Launched Intuit’s “10% Time” for all San Diego employees to enable intrapreneurship in over 60+ projects, recognized by CEO for Excellence in Leadership & cited in Harvard Business Review (June 2011) for design driven innovation.
  • Intuit
    Marketing Director - Small Business New Initiatives
    Intuit Dec 2006 - Jul 2007
    Mountain View, California, Us
    • Delivered 15% revenue growth to $100M+ for Small Business Tax driven by improved small business brand positioning.
  • General Mills
    Marketing - New Product Development, Kid & Adult “Better For You” Snacks
    General Mills Feb 2006 - Dec 2006
    Minneapolis, Minnesota, Us
    • Led 40+ person cross-functional team in commercializing 10 new products, including development of brand architectures, advertising, promotional & trade strategies for multiple channels (retail, club, vending, foodservice, international).
  • General Mills
    Channel Marketing, Business Development, Bakeries/Food Service
    General Mills Mar 2004 - Jan 2006
    Minneapolis, Minnesota, Us
    • P&L (profit & loss) responsibility for $115 million in customer-focused initiatives/products, a portfolio of 85 branded/unbranded products across 7 platforms, delivering 18% sales growth annually, delivered $10 million in incremental profit through pricing & product mix improvements.
  • General Mills
    Brand Management, Health Marketing, Yoplait Beverages
    General Mills Sep 2002 - Mar 2004
    Minneapolis, Minnesota, Us
    • P&L (profit & loss) responsibility, quadrupled sales to over $100 million annually, exceeding expectations by 30%, managed $23 million consumer budget, led 30+ person cross functional team efforts (operations, promotions, advertising, finance, R&D, research, sales, & public relations).
  • General Mills
    Marketing - New Product Development, Consumer Market Research, Kid Snacks
    General Mills Jul 2001 - Sep 2002
    Minneapolis, Minnesota, Us
    • Developed new product pipeline strategy and supporting tactical plans to define and develop the next generation of kid snacks with expected sales of $100+ million annually.
  • General Mills
    Brand Management, Hispanic, Betty Crocker Baking
    General Mills Apr 2000 - Jul 2001
    Minneapolis, Minnesota, Us
    • P&L (profit & loss) responsibility for $105 million premium brand business with $32 million trade budget, led 20+ person cross functional team efforts (operations, finance, R&D, research, sales, PR & IT).

Kim Mcnealy Skills

Cross Functional Team Leadership Competitive Analysis Marketing Strategy Customer Insight Leadership Online Marketing Product Development Marketing Management Brand Management Product Marketing Segmentation Product Management Product Innovation Product Launch Strategic Partnerships Digital Marketing Analytics Program Management Multi Channel Marketing Start Ups Consumer Products Direct Marketing Executive Management Positioning Public Speaking New Business Development Leadership Development Executive Coaching Mobile Marketing User Experience Design User Experience Innovation Catalyst Business Development Innovation Dynamic Speaker Workshop Leadership Strategic Planning Consulting Team Leadership Intrapreneurship Marketing Management Project Management Trusted Business Advisor

Kim Mcnealy Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Marketing
  • United States Naval Academy
    United States Naval Academy
    Core Curriculum
  • University Of Minnesota
    University Of Minnesota
    Public Policy Affairs
  • Nuclear Power School - Naval Nuclear Power Training Command (Nnptc)
    Nuclear Power School - Naval Nuclear Power Training Command (Nnptc)
    Nuclear Engineering

Frequently Asked Questions about Kim Mcnealy

What company does Kim Mcnealy work for?

Kim Mcnealy works for Ascent Funding

What is Kim Mcnealy's role at the current company?

Kim Mcnealy's current role is SVP & General Manager - Education Financing at Ascent Funding, Board Member, FinTech Investor, Veteran - Navy Nuclear Submarine Officer.

What is Kim Mcnealy's email address?

Kim Mcnealy's email address is k.****@****ach.com

What is Kim Mcnealy's direct phone number?

Kim Mcnealy's direct phone number is +185894*****

What schools did Kim Mcnealy attend?

Kim Mcnealy attended Northwestern University - Kellogg School Of Management, United States Naval Academy, University Of Minnesota, Nuclear Power School - Naval Nuclear Power Training Command (Nnptc).

What are some of Kim Mcnealy's interests?

Kim Mcnealy has interest in Boating, Kids, Cooking, Gardening, Outdoors, Electronics, Home Improvement, Reading, Crafts, Gourmet Cooking.

What skills is Kim Mcnealy known for?

Kim Mcnealy has skills like Cross Functional Team Leadership, Competitive Analysis, Marketing Strategy, Customer Insight, Leadership, Online Marketing, Product Development, Marketing, Management, Brand Management, Product Marketing, Segmentation.

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