I'm a member of the Programs team overseeing the development of a suite of accessibility training options via a new digital infrastructure.I work with the Online Learning & Continuing Education team at the University of Alberta and Digital 55, an LX digital design studio. My role oversees the project development & implementation, strategy, French transition, communications, and educational partner acquisition across Canada.

CoMark Strategies is a brand, marketing, and communications consultancy. As principal, I bring extensive experience in the marketing field to organizations I work with. The varied projects I have developed, both large and small, allow me to bring my strategic experience to organizations to drive results and achieve goals. “Fractional” senior marketing expertise and strategy:• Developing strategic campaigns that create lead generation and conversion.• Providing strategic planning and development expertise to marketing teams to effectively launch programs and drive results. • Managing and enhancing brands to ensure all facets of the brand are being woven through an organization and being brought to life.• Creating content to connect the audience with the organization in a meaningful way.Learn more at https://comarkstrategies.ca

(Volunteer Board position) North Shore Housing Society is the primary provider of below market independent seniors’ rental housing in both North and West Vancouver.

Managed a team of talented marketing and communications professionals who work in partnership with the business units and faculty to support the overall business school strategy and objectives. Strategic oversight and operational delivery for our marketing & communications team, focused on brand development & delivery, acquisition and student engagement through successful and engaging digital marketing, social media and communication initiatives.

British Columbia Chapter President: July 2014 to June 2017. BCAMA began in 1955 and is active in the business community, organizing multiple marketing events and conferences each year. Recognized for providing results across a range of initiatives:• Leading a group of talented marketers on the board of 18 to develop and launch programs for the marketing community.• Transitioning the board from tactical to strategic.• Merging the BCAMA and the Association of Integrated Marketers (AIM) to position the BCAMA as leading marketing association in Vancouver. Press Release: http://mwne.ws/2wkGqCAIn 2016-2017 the Board was awarded the prestigious AMA Chapter Excellence Award for Finance Special Merit.

Recognized for creating positive customer-centric programs that drive results, provide solutions and foster collaboration.Worked in the digital and payments technology division at Central 1 and was tasked with the development of the B2B digital market strategy and associated campaigns for Canadian credit unions, to help them better leverage their online banking platform, develop digital campaigns and drive sales and revenues. My role oversaw Product Marketing and managed the team on the development and launch of financial products and SaaS technology services within the credit unions system. My team managed sponsorships, tradeshows, branding, advertising and credit union member-facing omni-channel marketing campaigns for Internet Banking, Mobile Services and Payments. Tasked with improving overall communications in the division, authored a strategic plan to change the communication process internally and to the credit unions, ensuring information regarding products and services was disseminated accurately and in a timely manner; chaired the Communications Advisory Committee, consisting of senior members of the digital and payments technology group.

Recognized for developing innovative programs, delivering excellent results and creating a positive impact.As the Associate Vice President II, Marketing Communications my primary responsibility included the strategic development and management of the implementation of market leading financial services programs and product launches across North America. In this role, I spearheaded the strategic development, build and implementation of an innovative member-focused digital program “Business without Borders”, which launched across Canada and the U.S. and developed and launch three website in English and French. Led a high performing team on the strategic development and implementation of multi-channel B2B integrated marketing initiatives and managed the HSBC brand and all associated brand governance.Additional responsibilities included management of Marketing department operations, with the key functions being budget management and oversight, trademarks, all vendor relationships and contract management from creative and media agencies to third party vendors, and the HSBC Marketing representative across all Corporate Governance, Compliance, Incident Management and Business Continuity requirements.

As the Associate Vice President I, Retail & Commercial, I was responsible for building a new high performing Marketing Communications team and effectively guided the department strategy, process and standards development and implementation, and the integration between marketing tactics and communications tactics. Key functions of this role were leading the team on the development and launch of revenue and lead generation campaigns for both retail and commercial banking products and services, positioning HSBC as the leading international bank in Canada. Also provided marketing support and initiatives for the launch of new bank branches and re-locations.A key responsibility and component of this role was the introduction of the HSBC global airport brand strategy in Canada, installing and launching the ‘first of it’s kind’ major brand initiative at Canada’s four main international airports. This included negotiating media contracts, onsite planning with airport authorities and coordinating the creative selection and installation plan for materials throughout all airports.