I help leaders to understand the complexities of their customers and develop strategies for success while helping to close the knowledge gaps that affect the performance of marketing. I have created a suite of products that range from DIY to full support so leaders at all stages have access to professional and affordable tools for asking the right questions and taking action, as well as advisory when it comes to recruiting the right marketing talent. I am available on-demand to backfill for busy CMO’s. Career Highlights: CMA Awards Judge, teach online and in the classroom incorporating new strategies for enhanced experiences for Gen Z, Millennial and Generation X, consult for rising start-ups as well as established brands, and on-demand marketing leadership for select engagements. Developed a proprietary methodology to understand the customer through agile research, published columns, presented at conferences, and presented new methodologies to marketing executives in EMBA marketing courses at business schools. I have led cross-enterprise teams through strategic change, achieved $14.5 Billion net present value for companies, and developed new programs and products to catapult brands.Industry Experience: consumer packaged goods, technology, retail, education, business services, health and wellness, automotive, building products, advertising, and media.My primary drivers for success include: 1) Bringing a unique combination of leading edge perspective and knowledge about marketing and the customer to build and sustain a competitive advantage; 2) Integrating analytics, research, new media, and business strategies to achieve results; 3) Combining a highly collaborative leadership style with the ability to motivate teams and work cross-enterprise to ensure optimum support; and 4) Being a quick study with left and right brain strengths that allow me to quickly grasp complex challenges and develop effective strategies to achieve results.