Kim Melvin Email & Phone Number

Pittsburgh, Pennsylvania, Us

Reporting directly to the Chief Marketing Officer (CMO), I lead a high-performing team of marketing leaders responsible for the comprehensive branding, communications, demand generation, strategic and product marketing initiatives to accelerate growth for Wesco's owned brands and private label solutions: Liberty, Inner Range, MaxCell, Enconnex, Marathon, General Lock and Actuvate. Wesco is ranked #181 in the FORTUNE 500®. Wesco is a global electrical, data communications and security, utility distribution and supply chain solutions company with over $22 billion in sales, +20,000 employees and operations in more than 50 countries. Wesco builds, connects, powers and protects the world we all call home.

Cork, Ireland, Ie

Promoted to Head of Global Marketing and Communications for Sensormatic Solutions reporting directly into Divisional President. In this pivotal role, I assumed full oversight of 40+ global marketing team responsible for accelerating Sensormatic's strategy through the development, and execution of marketing and communication plans that drove revenue and enhanced brand awareness throughout the world. Sensormatic Solutions is the flagship retail technology portfolio of Johnson Controls, a global leader in smart, healthy, and sustainable buildings with a $35B market presence. Sensormatic Solutions powers operational excellence, reduces shrink, optimizes inventory availability and improves shopper experience to over 80% of the world’s top 100 retailers.

Cork, Ireland, Ie

Drove a rapid ascent through the ranks, culminating in the role of Director, Solutions & Product Marketing. My responsibilities included gathering and synthesizing market, competitive and customer intelligence, leveraging findings to develop comprehensive go-to-market launch strategies, and facilitating the development of demand generation, sales enablement and field training initiatives to drive revenue growth and market expansion. Spearheaded the successful introduction of groundbreaking hardware, software, services, platforms, cloud-based analytics, IoT-connected systems, SaaS, AI-enabled computer vision software, and machine learning-powered analytics. Played a pivotal role in the acquisitions of multiple companies enhancing Sensormatic Solutions portfolio of SaaS and analytics capabilities.

Bucuresti, Romania, Ro

Developed the North America regional marketing strategy, focusing on field and customer engagement, events, sales enablement, and product promotion initiatives to penetrate the retail segment for Bitdefender’s cybersecurity and anti-virus security software portfolio. Under my leadership, we strategically repositioned our sales and marketing approach, resulting in notable successes including securing prime shelf space with leading retailers Walmart, Target, and Office Depot.

Boca Raton, Florida, Us

I began my career as Merchandising Marketing Manager, with promotion to Associate Merchant/Sr. Buyer and then achievement of Category Director ownership of multiple categories of business each generating +$750 million in annual revenue for leading global technology, furniture and office supply retailer.As a Sr. Merchant/Category Director, I consistently drove increased market share, revenue, and profit year over year, through the development and execution of comprehensive multi-channel business, buying, merchandising and marketing strategies across retail stores, e-commerce, and direct sales.