Kimmey Cheng Email & Phone Number

Los Angeles, California, United States

Santa Monica, California, United States

• Clients: ESPN, Greenleaf (Field Roast & Lightlife), University of Arizona, T-Mobile, Bose
• Produced promotional projects for print/digital (OOH and banners), web, social, video, and experiential for a variety of brands
• Streamlined extensive relationships with media vendors, optimizing timeline schedules and compiling SOWs to impact production budgets and retainers
• Oversaw all phases including pre-production (reviewing creative briefs), production, post-production (asset trafficking), and staffing allocation to achieve client objectives

Los Angeles, California, United States

• Clients: Netflix, Disney+, HBO Max
• Managed on-platform UI artwork production for 2,500+ titles, overseeing the entire lifecycle from concepting and asset management to design and deliverables review
• Facilitated high-volume product creative initiatives, handling 10,000+ localized assets in 25+ languages (APAC, LATAM, EMEA)
• Collaborated with cross-functional teams of designers, art directors, account managers, and client executives by logging artwork requests, updating workflow decks, and assisting with copy for new client pitch decks

Los Angeles, California, United States

• Boosted revenue growth by utilizing customized social media plans, digital media assets, and press releases to communicate with B2B and B2C clients from point of interest to conversion of sales
• Orchestrated Kickstarter product promotions and ad placement by analyzing campaign performance in order to drive site traffic engagement and maximize outreach
• Curated proposals for industry partners and vendors through launch projects of newly released games

Los Angeles, California, United States

• Updated 500+ film and television metadata and content assets for subsidiaries including NBC, Universal Pictures, Peacock, Focus Features, Bravo, DreamWorks, and Illumination
• Organized international launch dates calendar for 50+ titles and compiled 20+ press clips on industry news, utilizing Microsoft Office and Adobe Creative Suite to connect global NBCU offices
• Prepared logistical distributions to execute publicity events including domestic and international press junkets

Venice, California

• Analyzed current brand trends to stimulate partnerships for clients including Disney/Pixar and Funny or Die
• Implemented integrated campaigns by assisting in initial outreach to final execution, developing financial process maps
• Ideated strategic concepts and built status reports tracking KPI metrics

Arcadia, California

• Delivered exceptional customer service by understanding customers' needs and leveraging extensive knowledge of products to create welcoming, positive experience
• Facilitated collaborative inter-departmental communication between supervisors and 15 team members to effectively provide customer support
• Bolstered customer retention through implementation of effective marketing strategies

• Boosted interactive communication and new consumer acquisition by 25% with campaign designs, publicity, and promotions
• Coordinated brand ambassador program through strategic influencer partnerships to drive engagement

Los Angeles, California

• Assisted in scheduling over 100 meetings, workshops, and events for on-campus student organizations using 25Live software
• Designed flyers for event planning via Microsoft Office
• Maintained financial management including purchasing cards, invoices, and reimbursements for all registered clubs in compliance with University policy