Kim Anderson

Kim Anderson Email and Phone Number

Co-Founder @ Fields Good
Atlanta, GA, US
Kim Anderson's Location
New York, New York, United States, United States
Kim Anderson's Contact Details

Kim Anderson personal email

Kim Anderson phone numbers

About Kim Anderson

With both brand and agency expertise, Kim has nearly 15 years in brand strategy, integrated marketing, digital content, creative production, campaign development, and leading talented creative teams. Born in California, bred in Georgia, fled to London and based in Brooklyn, she has followed her passion for building disruptive brands through storytelling around the world. Kim is currently the SVP of Brand & Content at Cann Social Tonics — the #1 THC drink in America, which was voted 2022 Cannabis Brand of the Year and named a Top 50 Foremost brand. After advising for the brand from the start, she officially joined full-time in 2022 to elevate the Cann brand from cannabis industry darling to a beloved DTC beverage brand. In less than a year, under her creative leadership, Kim and her team produced award-winning content and campaigns including the Cann x Jane “Taste So Good” Pride campaign and “Cann-Do Holiday” campaign, which she co-creative directed alongside Director Lake Bell. In 2022 alone, she helped bring home 14 Clio Awards, including three golds. Both a creative executive and executor, Kim also fueled product innovation by creating two new brands for the Cann + Botl Co. portfolio. Prior to Cann, Kim oversaw brand strategy at Rent the Runway, the leading subscription rental service that disrupted the trillion-dollar fashion industry by pioneering the closet in the cloud. Her work helped propel the woman-owned and operated business to public offering in October 2021 — the first ever IPO with a female CEO, CFO and COO. A multifaceted leader, her portfolio of work empowers leading fashion, retail, CPG and DTC brands, including Target, La Prairie Skincare, Kellogg's, Barneys New York , GE and more.

Kim Anderson's Current Company Details
Fields Good

Fields Good

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Co-Founder
Atlanta, GA, US
Kim Anderson Work Experience Details
  • Fields Good
    Co-Founder
    Fields Good
    Atlanta, Ga, Us
  • Harper Wilde
    Fractional Vice President, Brand
    Harper Wilde Sep 2023 - Present
    Los Angeles, Us
    Lead overall brand and creative strategy, and the creative expression of the Harper Wilde brand — the woman-owned underthings company and the next market leader in intimates.
  • Cann
    Senior Vice President, Brand & Content
    Cann Jan 2022 - Jul 2023
    Los Angeles, California, Us
    Both a brand executive and executor, I oversaw how the Cann brand showed up in the world — leading brand strategy, positioning and messaging, creative and design direction, content and social strategy, and campaign development.
  • Rent The Runway
    Senior Director, Brand & Content Strategy
    Rent The Runway Oct 2019 - Jan 2022
    Brooklyn, New York, Us
    Oversaw brand, content and social strategy at Rent the Runway, the leading subscription rental service that disrupted the trillion-dollar fashion industry by pioneering the closet in the cloud. My work helped propel the woman-owned and operated business to public offering in October 2021 — the first ever IPO with a female CEO, CFO and COO.
  • Rent The Runway
    Director, Brand & Content Strategy
    Rent The Runway Oct 2018 - Oct 2019
    Brooklyn, New York, Us
  • Self Employed
    Freelance Content Director, Brand Strategist
    Self Employed Jan 2018 - Aug 2018
    Asheville, Nc, Us
    Led creative, data-driven marketing and brand strategies — including content, influencer, social and experiential programming — for diverse agencies and brands including Dote Inc., Special K, Girl Up, Canteen at JWT.
  • Colloquial (Sjr Agency)
    Managing Director, Creative & Editorial Strategy, Emea
    Colloquial (Sjr Agency) Feb 2017 - Dec 2017
    Moved to London, England to help extend the global footprint of content/marketing agency Group SJR and their joint venture with J. Walter Thompson. Colloquial lived at the intersection of advertising, publishing and public relations, with storytelling and creativity at its core.Clients: La Prairie Skincare, Kellogg's (Special K), Danone (Activia)
  • Sjr
    Director, Creative & Editorial Strategy
    Sjr Mar 2015 - Dec 2017
    New York, Ny, Us
    Led digital content and development strategy for top companies across diverse industries, with a specialty in lifestyle and retail brands.Key Clients: Target, Barneys New York, ABC Home & Kitchen, GE
  • Sjr
    Senior Editor
    Sjr May 2011 - Mar 2015
    New York, Ny, Us
  • Colloquial
    Director Of Creative & Editorial Strategy, Emea
    Colloquial Apr 2015 - Mar 2017
  • New York Magazine
    Assistant Editor, Weddings Issue Spring/Summer 2011
    New York Magazine Jan 2011 - Mar 2011
    New York, Ny, Us
    Assistant Editor for the Spring/Summer 2011 weddings issue of New York Magazine, New York Weddings. Researched and wrote featured content for the magazine, including articles and sidebars. Fact checked senior writers' articles and directory listings for accuracy. Assisted in general editorial tasks as needed, including prop styling for photo shoots, sample trafficking and market work.
  • Coed Media Group Llc
    Staff Writer
    Coed Media Group Llc Jun 2009 - Mar 2011
    New York, Ny, Us
    Research, wrote and edited articles for online publication on topics including women's issues, pop culture, fashion, health and relationships.
  • Time Out New York
    Fashion Editorial Intern
    Time Out New York Aug 2010 - Dec 2010
    London, England, Gb
    Wrote lifestyle blurbs and blog posts for print and online publication. Researched topics for senior writers' articles and fact checked completed pieces for accuracy.
  • Cosmopolitan Magazine
    Fashion Editorial Intern
    Cosmopolitan Magazine Jun 2009 - Sep 2009
    Us
    Responsible for organization and upkeep of the fashion closet. Assisted photographers, clients and editors on photo shoots as a production and style assistant. Pitched article ideas to deputy editor and fashion editor on content development. Updated market lists and conducted market research.
  • Viacom
    Mtv Networks | Intern Program Director
    Viacom Jun 2009 - Sep 2009
    New York, Ny, Us
    Directed and developed innovative program to market the 2009 MTV Video Music Awards. Presented program to interns, press departments in NYC and LA offices and the EVP of VMA marketing. Managed Viacom interns throughout implementation phase of program. Worked the 2009 MTV Video Music Awards as a publicist and talent escort on the red carpet and assisted backstage production throughout the show.
  • Viacom
    Mtv Press | Communication Intern
    Viacom Jun 2008 - Sep 2008
    New York, Ny, Us
    Wrote press releases and media statements sent to major media networksPitched MTV's new television programs to media outlets for press coverage Designed innovative look-and-feel layout for graphics-based press releases using Photoshop and InDesign

Kim Anderson Skills

Social Media Blogging Editing Press Releases Editorial Marketing Magazines Content Development Social Networking Digital Strategy Communication Digital Journalism Indesign Video Production Freelance Writing

Kim Anderson Education Details

  • Stanford University
    Stanford University
    Creative Writing

Frequently Asked Questions about Kim Anderson

What company does Kim Anderson work for?

Kim Anderson works for Fields Good

What is Kim Anderson's role at the current company?

Kim Anderson's current role is Co-Founder.

What is Kim Anderson's email address?

Kim Anderson's email address is ki****@****ial.com

What is Kim Anderson's direct phone number?

Kim Anderson's direct phone number is (212) 210*****

What schools did Kim Anderson attend?

Kim Anderson attended Stanford University.

What skills is Kim Anderson known for?

Kim Anderson has skills like Social Media, Blogging, Editing, Press Releases, Editorial, Marketing, Magazines, Content Development, Social Networking, Digital Strategy, Communication, Digital Journalism.

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