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With both brand and agency expertise, Kim has nearly 15 years in brand strategy, integrated marketing, digital content, creative production, campaign development, and leading talented creative teams. Born in California, bred in Georgia, fled to London and based in Brooklyn, she has followed her passion for building disruptive brands through storytelling around the world. Kim is currently the SVP of Brand & Content at Cann Social Tonics — the #1 THC drink in America, which was voted 2022 Cannabis Brand of the Year and named a Top 50 Foremost brand. After advising for the brand from the start, she officially joined full-time in 2022 to elevate the Cann brand from cannabis industry darling to a beloved DTC beverage brand. In less than a year, under her creative leadership, Kim and her team produced award-winning content and campaigns including the Cann x Jane “Taste So Good” Pride campaign and “Cann-Do Holiday” campaign, which she co-creative directed alongside Director Lake Bell. In 2022 alone, she helped bring home 14 Clio Awards, including three golds. Both a creative executive and executor, Kim also fueled product innovation by creating two new brands for the Cann + Botl Co. portfolio. Prior to Cann, Kim oversaw brand strategy at Rent the Runway, the leading subscription rental service that disrupted the trillion-dollar fashion industry by pioneering the closet in the cloud. Her work helped propel the woman-owned and operated business to public offering in October 2021 — the first ever IPO with a female CEO, CFO and COO. A multifaceted leader, her portfolio of work empowers leading fashion, retail, CPG and DTC brands, including Target, La Prairie Skincare, Kellogg's, Barneys New York , GE and more.
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Co-FounderFields GoodAtlanta, Ga, Us -
Fractional Vice President, BrandHarper Wilde Sep 2023 - PresentLos Angeles, UsLead overall brand and creative strategy, and the creative expression of the Harper Wilde brand — the woman-owned underthings company and the next market leader in intimates. -
Senior Vice President, Brand & ContentCann Jan 2022 - Jul 2023Los Angeles, California, UsBoth a brand executive and executor, I oversaw how the Cann brand showed up in the world — leading brand strategy, positioning and messaging, creative and design direction, content and social strategy, and campaign development. -
Senior Director, Brand & Content StrategyRent The Runway Oct 2019 - Jan 2022Brooklyn, New York, UsOversaw brand, content and social strategy at Rent the Runway, the leading subscription rental service that disrupted the trillion-dollar fashion industry by pioneering the closet in the cloud. My work helped propel the woman-owned and operated business to public offering in October 2021 — the first ever IPO with a female CEO, CFO and COO. -
Director, Brand & Content StrategyRent The Runway Oct 2018 - Oct 2019Brooklyn, New York, Us -
Freelance Content Director, Brand StrategistSelf Employed Jan 2018 - Aug 2018Asheville, Nc, UsLed creative, data-driven marketing and brand strategies — including content, influencer, social and experiential programming — for diverse agencies and brands including Dote Inc., Special K, Girl Up, Canteen at JWT. -
Managing Director, Creative & Editorial Strategy, EmeaColloquial (Sjr Agency) Feb 2017 - Dec 2017Moved to London, England to help extend the global footprint of content/marketing agency Group SJR and their joint venture with J. Walter Thompson. Colloquial lived at the intersection of advertising, publishing and public relations, with storytelling and creativity at its core.Clients: La Prairie Skincare, Kellogg's (Special K), Danone (Activia)
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Director, Creative & Editorial StrategySjr Mar 2015 - Dec 2017New York, Ny, UsLed digital content and development strategy for top companies across diverse industries, with a specialty in lifestyle and retail brands.Key Clients: Target, Barneys New York, ABC Home & Kitchen, GE -
Senior EditorSjr May 2011 - Mar 2015New York, Ny, Us -
Director Of Creative & Editorial Strategy, EmeaColloquial Apr 2015 - Mar 2017
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Assistant Editor, Weddings Issue Spring/Summer 2011New York Magazine Jan 2011 - Mar 2011New York, Ny, UsAssistant Editor for the Spring/Summer 2011 weddings issue of New York Magazine, New York Weddings. Researched and wrote featured content for the magazine, including articles and sidebars. Fact checked senior writers' articles and directory listings for accuracy. Assisted in general editorial tasks as needed, including prop styling for photo shoots, sample trafficking and market work. -
Staff WriterCoed Media Group Llc Jun 2009 - Mar 2011New York, Ny, UsResearch, wrote and edited articles for online publication on topics including women's issues, pop culture, fashion, health and relationships. -
Fashion Editorial InternTime Out New York Aug 2010 - Dec 2010London, England, GbWrote lifestyle blurbs and blog posts for print and online publication. Researched topics for senior writers' articles and fact checked completed pieces for accuracy. -
Fashion Editorial InternCosmopolitan Magazine Jun 2009 - Sep 2009UsResponsible for organization and upkeep of the fashion closet. Assisted photographers, clients and editors on photo shoots as a production and style assistant. Pitched article ideas to deputy editor and fashion editor on content development. Updated market lists and conducted market research. -
Mtv Networks | Intern Program DirectorViacom Jun 2009 - Sep 2009New York, Ny, UsDirected and developed innovative program to market the 2009 MTV Video Music Awards. Presented program to interns, press departments in NYC and LA offices and the EVP of VMA marketing. Managed Viacom interns throughout implementation phase of program. Worked the 2009 MTV Video Music Awards as a publicist and talent escort on the red carpet and assisted backstage production throughout the show. -
Mtv Press | Communication InternViacom Jun 2008 - Sep 2008New York, Ny, UsWrote press releases and media statements sent to major media networksPitched MTV's new television programs to media outlets for press coverage Designed innovative look-and-feel layout for graphics-based press releases using Photoshop and InDesign
Kim Anderson Skills
Kim Anderson Education Details
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Stanford UniversityCreative Writing
Frequently Asked Questions about Kim Anderson
What company does Kim Anderson work for?
Kim Anderson works for Fields Good
What is Kim Anderson's role at the current company?
Kim Anderson's current role is Co-Founder.
What is Kim Anderson's email address?
Kim Anderson's email address is ki****@****ial.com
What is Kim Anderson's direct phone number?
Kim Anderson's direct phone number is (212) 210*****
What schools did Kim Anderson attend?
Kim Anderson attended Stanford University.
What skills is Kim Anderson known for?
Kim Anderson has skills like Social Media, Blogging, Editing, Press Releases, Editorial, Marketing, Magazines, Content Development, Social Networking, Digital Strategy, Communication, Digital Journalism.
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