• Responsible for developing a regional budget for 8 markets in North Carolina, South Carolina and Georgia based on issued lead targets and CPLI targets.• Creating a plan for the weekly budget spend using data to project hitting the issued lead targets.• Effectively tracking the daily performance of each region within the region to identify weaknesses and create an action plan to get back on track to the monthly target.• Strategizing feasible action plans to get back to necessary performance levels in situations where the region is not attaining it’s KPI goals.• Communicating the marketing plan to GMs and Sales Managers to ensure that everything is prepared.• Monitoring the regional online reputation and creating action plans to correct any identified issues. • Providing weekly updates to the Marketing Director of the performance of the marketing plan in that region.• Leading 2 regional Call Center Managers; tracking their outbound call programs, scripting, call quality, inquiries, appointments, and revenue.• Leading 2 regional Event Managers; tracking their events, budgets, scripting, inquiries, appointments, and revenue.

• Driving force in the increasing profitability of Brytons that catapulted annual revenue from $4 million in 2014 to $23 million in 2018; effective management of all marketing facets resulted in lowered direct marketing cost from 18% to 10%.• Oversight on media buying, budgeting, scripting and creative for 17 television stations in 8 markets.• Managed 4 Call Center Managers; tracked their inbound and outbound programs, scripting, call quality, inquiries, appointments, and revenue.• Managed 3 Event Managers; tracked their home shows, events, budgets, scripting, inquiries, appointments, and revenue.• In charge of creating all marketing promotions and communicating those to 3 sales managers.• Opened 7 showrooms locations; managed their advertising, branding, staffing, training, and appointments generated.• Designed company website, creating all content, features, reviews, blog while focusing on SEO.• Developed all online marketing, such as AdWords, social media, retargeting, display, email, and drip campaigns.• Designed all direct mail, brochures and print collateral.• Created sales presentations, leave behind packets & fliers; followed up on sales appointments with a rehash program.• Bought print advertising such as newspaper, magazine, Valpak, and RSVP.• Handled social media management, content, and ads manager to generate leads, appointments and revenue.• Created a customer referral program, which generated $743k in 2018 and 2 million program-to-date.• Developed an installer review program that took Brytons Google reviews to 800+ in less than 1 year.

• Development of new email strategies, series, specials and schedules. Including welcome, rebuy and abandon cart series. Segmenting customers into SIC groups to send more targeted and relevant emails. Tracking success, continuously testing, matching email platform results to web sales and phone orders.• Leads the creation of all marketing material for catalog, direct mail, emails, web site graphics and web marketing programs including paid search, affiliates, live chat and retargeting ads.• Manages quarterly catalog from start to finish. Sets deadline dates for finance, merchandising, marketing, call center, design, photography, copy and proofing. Works closely with other department managers and printer to ensure everything is running on time and in a uniform manner. Ensures that all new copy, designs and images closely reflect the company brand.• Adds new products and features to the website. Making continuous improvements based on user feedback.• Designs landing pages for custom products, custom quote pages & special customer groups.• Manages graphic artist’s work flow and projects. • Input of missing online products, content and photos• Manages online content coming in from customers (virtual wall of honor, photo album, reviews)• Creates post for social media & blogs• Designs exclusive Carrot-Top products