Kimberly Leong Email & Phone Number

Kuala Lumpur, My

Greater Kuala Lumpur

Greater Kuala Lumpur

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

PR & influencer- Creating monthly influencer marketing campaigns in line with the overarching content theme or launches- Scouting and outreaching suitable KOLs, while going through meticulous followups to ensure posting deliverables are executed punctually and correctly.- Executed an KOL acceleration campaign and partnered with over 200 KOLs in a span of 1 month which drove spiked growth on non paid channel traffic and 7k uplift in Instagram followers during the campaign duration.- Analysing KOL performance and scouting for similar traffic and NC driving KOL profile types to better optimise and reach out to LB’s core audience.- Executing PR gifting & events from concept development, activation, media list and reportingGrowth- Weekly analysis of WoW, MoM & YoY online performance in terms of traffic, conversion rates, orders, AOV, AOQ and NC/EC and deriving actionables insights and recommended next steps.- Analysing and understanding customer data and shopping behaviours on MetaBase to propose campaigns to cross-functional teams.- Working closely with performance marketing team in creating localised ad copy and deep diving into weekly and monthly performances on Google Ads, Google Analytics and Smartly to propose next steps.Loyalty- Working closely with CRM team in proposing and executing localised campaigns to help increase first time purchase rates, grow loyalty tier ups and active base.- Scouting, outreaching and negotiating with external partners to provide exclusive perks and experiences to enhance and add value to LB’s loyalty program. - Preparing educational loyalty program and partnerships related communications.- Conceptualise, propose and execute loyalty program events such as physical rewards shop and bonus points events.

Kuala Lumpur, Malaysia

Social media- Relaunched Love, Bonito’s local Instagram account (@lovebonito_my) and was in charge of the whole relaunch process from planning, executing and setting a local brand tone to the account.- Planning and creating engaging content paired with suitable caption and hashtags.- Creating daily IG story content including thematic stories, educational styling guides, lifestyle topics.- Creating engaging giveaways and social media challenges utilising native platform tools.- Provide data-driven insights and recommendations to improve social media engagement, growth, retention and conversion.Onsite- Managing website homepage on a Magento based platform with tasks including creating promo codes, onsite changes, building campaign landing pages.- Analysing page performances and interpreting into actionable next steps using Google Analytics and Hotjar.EDM- Conceptualizing and executing localised EDMs from subject lines to email body content.- Analysing EDM OR, CTR performance and deep diving weekly insights and findings to better understand customer shopping behaviour.

Kuala Lumpur, Malaysia

- Managing website homepage on a Magento based platform with tasks including creating promotional discount codes, updating website banners, uploading new products, refreshing featured products (Editor's Picks, Daily Essentials, Sale...)- Creating social media photography and written content for Facebook, Instagram paired with suitable hashtags- Scouting for beauty KOLs while managing KOL campaign sponsorships for newly released products- Managing company blog which includes tasks such as brainstorming ideas for blog, writing content & configuring blog layout created on Wordpress- Familiarizing with various Korean beauty brands and product functions- Carrying out order fulfillment & customer service on social media and e-commerce platforms including Facebook, Instagram, Whatsapp, Shopee and Lazada

Kuala Lumpur, Malaysia

- Creating photography and written content, generating hashtags for brand's social media. - Planning ahead and creating strategic weekly, monthly and quarterly social media and marketing timeline.- Creating proposals on photoshoot campaigns related to e-commerce and social media, which includes creating moodboards, art direction, sourcing for talent and finding shoot locations.- Managing brand's e-commerce platform while studying analytics to improve brand's presence with suitable marketing tools and tactics.- Copy-writing descriptions and write ups for e-commerce use- Planning and directing e-commerce photo and video shoot- Revamping e-commerce website design with suitable layouts that will improve the overall shopping experience- Brainstorming and implementing offline and online marketing campaigns suited for each occasion, including designing and illustrating posters, mock-ups...

Malaysia

- Contributed in ELLE's May, June and July issue with image hunting- Written content for elle.my under "Intern Dreams" and "ELLE Dress of the Week", including brands like Gucci, Balmain, Marni, Thom Browne, Stella McCartney & more- Assisted in emailing, loans, returns and photoshoots which required social skills with respected PR and Marketing people in the fashion industry

Selangor, Malaysia

- Implementing my 14 years of learning art into educating others by teaching weekly to a group of 45 children aged 7-14 drawing, colouring, painting & crafting skills.- Guided a class of 30 primary students on homework in all subjects.

Bachelor Of Arts - Ba, International Fashion Business, First Class Honours

Advanced Diploma, Fashion Marketing And Management, Top Student (Cgpa: 3.8)