Kim Minor Email and Phone Number
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Kim Minor personal email
Kim Minor phone numbers
My strategic leadership has been pivotal in creating and executing successful B2B SaaS marketing programs designed for high growth. Collaboration and alignment with product, sales, technology, customer success, and partners is critical.As a marketing leader, I have launched new products, led geographical expansion, rebranded companies, and created differentiated messaging to propel adoption and increase market penetration. I have executed dynamic demand generation strategies that achieve new customer growth, existing customer expansion, and strong brand advocacy. With a foundation in marketing metrics, my approach is data-driven and focuses on delivering winnable opportunities to the sales team. As part of a leadership team, I cultivate high-performance teams, foster thought leadership, and steer a company to be customer-first.I have mentored and coached remote-based teams from 3 to 180 for more than 20 years and dedicate my time outside of work to mentoring in my community. I have mentored over 150 youths over the last 15 years in leadership, confidence-building, citizenship, and critical thinking.I began my career as a financial analyst at Eli Lilly and then performed mergers & acquisitions in the US for The Cleveland Clinic and in China for Timken. I launched my marketing career at IBM developing industry solutions and had roles in demand gen, product marketing, and market development and intelligence. I served in leadership roles managing customer executive councils and developing multiple new business units. I created go-to-market strategies for scaling Tableau to achieve growth targets post-IPO and at DataRobot pre-IPO. I deployed new marketing motions that focused on solving the customer’s business problems.I then had the opportunity to build a marketing team at Provenir to create brand awareness and establish a revenue engine for growth. The marketing team successfully delivered on those expectations by doubling the business in 18 months. By listening to our audience, we delivered the content our buyers needed in their preferred formats. We launched podcast and YouTube channels, formed a thought-leadership community, developed target-account marketing strategies, and utilized engaging social marketing as companions to more traditional marketing activities.Skills & Competencies:Demand Generation ◾ Social Marketing ◾ Partner Marketing ◾ Messaging & Brand Positioning Solution Selling & Marketing ◾ Strategic Revenue Growth ◾ Enablement Field Marketing ◾ Communication & Presentation Skills ◾ Storytelling ◾ Budget Management
Emapta Global
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Svp Global Marketing/CmoEmapta Global Dec 2024 - PresentMandaluyong, Metro Manila, Ph
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Senior Vice President Global MarketingProvenir Nov 2020 - Sep 2024Parsippany, New Jersey, UsHired to start a global marketing function and develop a high-growth B2B SaaS marketing strategy. Within 18 months, ARR doubled and 70% of wins were inbound sourced. Reported to the CEO/CRO and managed a remote global marketing team with operations in NA, EMEA, APAC, and LATAM. Led expansion strategies into new global markets. Collaborated as a member of the leadership team. Developed go-to-market programs to achieve revenue targets. Formed a community for industry thought leadership. Introduced new channels for content distribution including podcast and YouTube channels. Rebranded and relaunched the website. Explored and adopted new technology. Managed a budget set at 6-8% of ARR. Recognized by CEO as the Outstanding Executive Leader in 2022.◼ Managed product marketing, digital marketing, ABM, demand gen, content, creative, PR, analyst relations, social, marketing operations, and corporate comms functions◼ Developed measurable KPIs covering brand, marketing funnel pull-through, and sales pipeline conversions◼ Orchestrated a unified buyer journey for customer acquisition and expansion delivering triple-digit increases in opportunity creation across inbound and outbound channels◼ Led messaging, GTM, and demand generation achieving 2x revenue growth in < 18 months◼ Doubled inbound sales opportunities created using persona-based integrated marketing strategies ◼ Tripled Contact Us form performance through rapid experimentation of engagement strategies ◼ Introduced ABM 1-to-1 and 1-to-few target account programs yielding a 40% increase in funnel pull-through ◼ Owned challenger-based campaigns to promote value creation and competitive differentiation◼ Introduced proprietary trends surveys and multi-channel PR programs with a 60% increase in earned media◼ Led high-engagement website strategies that reduced cycle time and increased opportunity creation◼ Guided content creation aligned with the SEO performance expectations and managing the industry narrative -
Director, Global Industry Marketing And Go-To-Market StrategyDatarobot Jul 2019 - Apr 2020Boston, Massachusetts, UsEstablished industry marketing to support AI and machine learning solutions. Work collaboratively with business stakeholders aligning sales, product, partner and marketing strategies. Develop innovative, industry-leading business value messaging and target audience narratives to create category-defining positioning. Drive marketing initiatives including; campaign management, demand generation, ABM, content, field marketing, digital, web, events, analyst relations, social. ◼ Developed and executed a measurable and impactful enterprise SaaS go-to-market strategy to support 200% business growth within 12 months, while acquiring 100s of new logos◼ Oversaw the creation of KPIs and reporting to analyze marketing effectiveness, improving lead conversion 15%+ within 4 months ◼ Launched integrated campaigns utilizing compelling marketing assets, resulting in 17% more scheduled meetings◼ Established new third party relationships aligned with target companies and personas, resulting in 3,000+ new line of business decision-maker contacts within 120 days of launch◼ Build POV presentations, pitch decks, and industry primers to increase sales efficiency by 25%◼ Present at large events, most recently Snowflake’s Data for Breakfast series ◼ Cultivated a high value use case and solution library to increase adoption and reduce the sales cycle◼ Collaborate with key business partners on joint GTM plans to advance adoption and fuel cross-sell and upsell opportunities ◼ Integrate industry marketing with product strategy by creating industry offerings and accelerators◼ Produced a global industry go-to-market strategy for new customer acquisition, customer success and expansion, partner development, and sales enablement, aligning marketing execution with organizational growth initiatives -
Global Director, Industry And Solution MarketingTableau Software 2017 - 2019Seattle, Wa, UsDeveloped and grew an industry footprint in a multi-billion-dollar analytics and business intelligence software solutions business. Identified strategies to brand Tableau as an industry solution provider focused on delivering business outcomes. Collaborated with sales and business partners to establish Tableau as an enterprise provider of innovative and value-driven analytics solutions. Responsible for briefing prospects and customers on data and analytics for opportunity creation. Maintained and established market relevancy with line of business use case demos and customer webinars. Enabled the sales force on how to pivot from a technology audience to an industry business buyer. Created sales assets, white papers, and other thought leadership to establish market position.◼ Established the industry verticals, created an innovative enterprise go-to-market strategy and transformed messaging, resulting in 3X revenue growth in comparison to the rest of the organization◼ Created 1st industry “Executive Council” featuring executives from top 25 enterprise clients◼ Introduced “The Industry Forum” featuring customer case studies and partner solutions◼ Managed annual conference track, drawing 3,500+ participants, approximately 20% of Tableau’s conference attendees◼ Identified integrated marketing strategy; creating opportunity equal to 1.5X annual quota within the first 90 days◼ Created 10,000+ leads through programmatic strategies; enabling over 50% of the influenced pipeline to be closed◼ Evaluated partner industry capabilities, resulting in the launch of 15+ industry solutions ◼ Assisted in landing 3 of the largest expansion deals in Tableau history through targeted enterprise marketing strategies -
Worldwide Marketing Executive, Watson SolutionsIbm 2015 - 2017Armonk, New York, Ny, UsOversaw a global industry marketing team in a multi-billion-dollar SaaS solutions business. Served on multiple business development initiatives including IBM Watson industry launches, acquisitions, and organizational redesign. Established the direction of Marketing with innovative integrated marketing plans aligned with pipeline create and transformational strategies for natural language processing, machine learning, FinTech, Blockchain, and cloud. Identified key opportunities to provide thought leadership and drove differentiation via events, analyst community, influencers, unique market research programs, and media outlets.◼ Led a global marketing team of 12 functional leaders consisting of performance marketing, portfolio marketing, content management, event execution, channel marketing, analyst relations, reference management and digital strategy ◼ Drove global strategy redesign, resulting in introduction of new diamond team operating model for marketing efficiency ◼ Played key leadership role in success of the annual analytics customer conference; delivering 60+ customer speakers with testimonials, a major driver of deal-closings◼ Created branding, messaging for “Watson" business unit to reposition AI and increase relevance using market research and competitive analysis◼ Developed new Watson marketing campaigns aimed at solution awareness, demand generation, community adoption, and client advocacy for all sales channels, including; digital, face-to-face, and business partners, enabling the expansion of existing customers with $150K+ upsell opportunities◼ Executed 30+ solution launches and campaigns to establish the “Watson foundation”; delivering up to 200% of target◼ Exclusively asked to join cross-IBM solution workshops, while serving as a SME for data platforms and cloud/SaaS -
Worldwide Analytics Marketing Manager I Global Segment Leader, Market Development & InsightIbm 2009 - 2014Armonk, New York, Ny, UsDeveloped and executed global marketing strategies for industry transformation focused on industry priorities of customer insight, digital engagement, fraud and core system solutions. Managed the IBM Executive Customer Advisory Board. ◼ Represented industry marketing on The Weather Company acquisition and developed messaging, announcements, and integration for coverage on “CNBC” and in digital and on-line publications including “The Wall Street Journal”◼ Served on the Internet of Things (IoT) strategy team delivering an IoT platform, use cases and demo assets within 4 months of formation and presentation to 5,000+ customers at annual analytics customer event◼ Oversaw Advisory Council for collaboration on trends, roadmap feedback, and strategy discussions with 20 CxOs◼ Briefed 50+ global customers and conducted deep dive sessions to convert prospects into customers◼ Enabled 500 sellers and 75 business partners with messaging guides, points of view, and playbooks◼ Led global insurance analytics marketing team for industry transformation, resulting in double-digit YoY growth
Kim Minor Skills
Kim Minor Education Details
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Purdue UniversityManagement And Finance
Frequently Asked Questions about Kim Minor
What company does Kim Minor work for?
Kim Minor works for Emapta Global
What is Kim Minor's role at the current company?
Kim Minor's current role is CMO | GTM Growth Strategy | B2B SaaS Executive | AI at Scale | Messaging | Product & Solution Marketing.
What is Kim Minor's email address?
Kim Minor's email address is ki****@****ibm.com
What is Kim Minor's direct phone number?
Kim Minor's direct phone number is +150255*****
What schools did Kim Minor attend?
Kim Minor attended Purdue University.
What skills is Kim Minor known for?
Kim Minor has skills like Analytics, Outsourcing, Mergers, Mergers And Acquisitions, Cross Functional Team Leadership, Business Development, Management, Competitive Analysis, Management Consulting, Product Marketing, Insurance, Strategic Partnerships.
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