Kim Anh Email & Phone Number

Hanoi, Vn

United States

- Managed and organized the integrated Digital Marketing structure: + Web App Platform Owner, Targeted Marketing + Social Media and Social Commerce + Performance Paid Ads Optimization- Developed Digital Marketing strategy with KPI accounting for 45% in O2O channels- Optimized digital conversion, built CRM and Automation Marketing systems- Built and repositioned the VinFast electric motorbike brand on the Digital platform- Managed customer data system and… Show more - Managed and organized the integrated Digital Marketing structure: + Web App Platform Owner, Targeted Marketing + Social Media and Social Commerce + Performance Paid Ads Optimization- Developed Digital Marketing strategy with KPI accounting for 45% in O2O channels- Optimized digital conversion, built CRM and Automation Marketing systems- Built and repositioned the VinFast electric motorbike brand on the Digital platform- Managed customer data system and optimized Remarketing- Developed E-commerce sales policy specifically for Digital media channels Show less

Hanoi, Hanoi, Vietnam

- Developed strategy and plan for communication media development on VinFast website- Optimized traffic volume and information navigation according to keyword sets that brought in 11 million organic traffic, ranked first in the industry.- Optimized SEO to bring the brand and product keyword sets to rank first on Google search engine- Built a system that converted Organic Traffic into orders contributing to over 100 billion in deposit revenue in 2022- Optimized online business… Show more - Developed strategy and plan for communication media development on VinFast website- Optimized traffic volume and information navigation according to keyword sets that brought in 11 million organic traffic, ranked first in the industry.- Optimized SEO to bring the brand and product keyword sets to rank first on Google search engine- Built a system that converted Organic Traffic into orders contributing to over 100 billion in deposit revenue in 2022- Optimized online business efficiency with Marketing, Sales, and After-sales departments Show less

Hanoi, Hanoi, Vietnam

Product owner for websites vinpearl.com & vinwonders.com- Deployed E-commerce for Vinpearl website contributing to the growth from 0.2% to 18% in totalrevenue- Owner of Vinpearl Booking Engine system which launched new features: Promotion combination,flight tickets, bundle tours,...- Developed Social Media strategy for the ecosystem of social media channels for the brand- Developed plans and implemented communication campaigns on digital channels- Managed the system… Show more Product owner for websites vinpearl.com & vinwonders.com- Deployed E-commerce for Vinpearl website contributing to the growth from 0.2% to 18% in totalrevenue- Owner of Vinpearl Booking Engine system which launched new features: Promotion combination,flight tickets, bundle tours,...- Developed Social Media strategy for the ecosystem of social media channels for the brand- Developed plans and implemented communication campaigns on digital channels- Managed the system of social media channels for 34 Vinpearl establishments & developedcommunication standards on digital channels- Operated Salesforce Marketing Cloud system and managed the Targeted Marketing category. Show less

Hanoi, Hanoi, Vietnam

- Developed plans and implemented communication campaigns on digital channels- Deployed E-commerce for Vinpearl website contributing to the growth from 0.2% to 18% in total revenue- Managed the system of social media channels for 34 Vinpearl establishments & developed communication standards on digital channels- Operated Salesforce Marketing Cloud system and managed the Targeted Marketing category.- Coordinated with Trade Marketing department to implement integrated marketing… Show more - Developed plans and implemented communication campaigns on digital channels- Deployed E-commerce for Vinpearl website contributing to the growth from 0.2% to 18% in total revenue- Managed the system of social media channels for 34 Vinpearl establishments & developed communication standards on digital channels- Operated Salesforce Marketing Cloud system and managed the Targeted Marketing category.- Coordinated with Trade Marketing department to implement integrated marketing activities Show less

Hanoi, Hanoi, Vietnam

Built Business model canvas with Founder & CEO- Built an E-commerce model with the first cashback application in Vietnam- Built partnerships with more than 100 E-commerce platforms and the top 1 E-commerce website inthe industry- Implemented marketing strategies to attract up to 300,000 users, 10,000 daily active users in thepeaking phase.- Collaborate with Stakeholders, IT, Operations… to rank as the top 1 publisher across affiliatechannels (Accesstrade, Masoffer… Show more Built Business model canvas with Founder & CEO- Built an E-commerce model with the first cashback application in Vietnam- Built partnerships with more than 100 E-commerce platforms and the top 1 E-commerce website inthe industry- Implemented marketing strategies to attract up to 300,000 users, 10,000 daily active users in thepeaking phase.- Collaborate with Stakeholders, IT, Operations… to rank as the top 1 publisher across affiliatechannels (Accesstrade, Masoffer, etc) and E-commerce platforms (Lazada, Adayroi…)- Responsible for financial management, risk management, and ROI. Show less

Hanoi, Hanoi, Vietnam

- Implemented media communication for consumer goods industries.- Produced news articles on Vietnamese businesses.- Handled crisis management on media channels for businesses.

Hanoi, Hanoi, Vietnam

- Built a system of satellite websites and forums on education.- Developed a Digital Marketing plan for the ecosystem of educational products.- Managed a digital ads budget of up to $50,000/day.

Marketing/Marketing Management, General

The Adventure - 11,100 points

Business Administration And Management, General

Bachelor'S Degree, Business Administration, Management And Operations