Kim Møller-Elshøj Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region, Denmark

Whiskmaker & Co. offers distilling, blending and storytelling services. I other words, I build distilleries that make whisky that people will want to drink and craft stories that people listen to and pass on.In practice, this means that I help others: • Set up a (new) distillery for making whisky ( – or rum/gin/aquavit).• Optimize on existing production processes and spirits products.• Develop new products, based on spirits.• Evaluate an inventory of maturing casks.• Develop cask management programs and warehousing.• Consult on product, brand and marketing management.

Copenhagen Area, Denmark

My lectures focus primarily on wood maturation, blending and distillery operations, in relations to the distilling courses that the The Scandinavian School of Brewing occasionally offer.

Copenhagen Area, Denmark

I was the driving force in gatheting the Danish distillers under the umbrella of the trade association VSOD (Wine & Spirits Denmark). There a committee was been formed for Danish Distillers & Spirits Producers (DDSP). I chair this committee and have been a driving force in its creation, therein making so many distilleries and other Danish spirits producers join forces for the greater good of our industry.

Copenhagen Area, Capital Region, Denmark

VSOD (DK: Vin & Spiritus Organisationen i Danmark – ENG: Wine & Spirits Denmark) is a trade organisation for the industry of wine and spirits producers, importers and distributors in Denmark. As member of the board, my focus is on Denmark's blossoming distilleries and spirits producers.

Roskilde, Zealand, Denmark

In Nicvin ApS I became an equal partner with Nicolai Larsen. My role in Nicvin was to bring my proven strengths into play and thus develop the company. This meant new clients, products, services, and markets.

Nyborg, Denmark

I make whisky, tell stories, and do many other things at 'Nyborg Destilleri'. My responsibilities include:- New Product Development- Blending & Wood Maturation- Brand/Product Management- Marketing StrategyThe 5 products we have launched since June 2017 (whisky, gin & rum) have in 2018 won a total of 32 medals of gold and silver in five of the most esteemed international spirit competitions.In May 2020, I had the honour of hosting The Queen of Denmark and giving her a tour around Nyborg Destilleri.

Copenhagen Area, Denmark

Through market research and business insight, I have time and again helped companies identify and build their next product concept, their next service design, their next market expansion, the next story they should tell, and of course the strategy they would need to execute to make it work.Through AMOK IDEA I have facilitated processes for innovation of products, marketing and strategy - both for international super brands and select SMEs. Call it inspiration or innovation; art, science, or alchemy; it's all of the above, and I've been pretty good at it, and I still am ;-)

Copenhagen Area, Denmark

I headed the department "Strategy & Insight" at Magnetix. It was my job to ensure that Magnetix stays visionary, a thought leader within strategy, and that the strategy component of the solutions we offer our clients is always of the highest quality, and based on genuine market/business insight. Most importantly the strategy must move our clients' businesses to places that were previously unreachable.Magnetix delivers omni-channel marketing results for its client, based on deep insight, commercial savvy, and some very clever use of technology.

Aarhus, Denmark

Teaching future, narrative and action research to KAOSPILOT students using a combination of lecturing, workshops, and practice-based learning.

Copenhagen Area, Denmark

- Consulting on Innovation, Marketing & Strategy- Teaching Innovative Project Management- Mentoring project groups, who follow the Camp Future course- Design and execution of a six week training/course on behalf of Red Cross Denmark.

Copenhagen Area, Denmark

Lectured on on-line listening techniques and platforms, consumer engagement, viral marketing, brand communities, measuring buzz, network theory and ORM.

Copenhagen Area, Denmark

- Leader to 12 other consultants- Uniting 38 mill. SCOUTS in one Super Social Media- Social Media Strategy for Bang & Olufsen- Facilitating BIG leaps in performance using the UNBOSS mindset

Copenhagen Area, Denmark

Development of "The Scuttlebutt Method", a novel approach to developing Social Insight, by listening to stories using Social Media (See presentation below!)Consulting on: - Digital marketing | mCommerce | Social Media Management | On-line reputation management (ORM)Clients include: "eBay", "World Scout Bureau", "Kahlúa", "Pernod-Ricard" & "Bupa International"

Copenhagen Area, Denmark

I worked with the sensory laboratory. Using my nose and palate I developed descriptive sensoric analyses; until Pernod Ricard sold their Danish brands to Arcus of Norway in December 2012.

Copenhagen Area, Denmark

Conceptualisation and Marketing of a ground breaking new iPhone App: An m-Commerce instant deal platform for SMEs and consumers; boosting the service marketing for SMEs.

Copenhagen Area, Denmark

- Responsible for turning around the online business strategy- Co-author of the report: Out of Control, the future of on-line business- Co-author of the report: 10 Tendencies Towards 2020

Denmark

- Responsible for all B&O's marcom and a team of 11 people- Managed relations to 10 regional offices and several agencies- Grew website traffic over 200% since 2005- Launched B&O Customer Magazine, 18 languages, 2 mill. copies- Presented B&O's ground breaking on-line marketing activities at +10 conferences internationally

- Globally responsible for all on-line activities for Bang & Olufsen- Responsible for a brilliant team of 5 talented people- Strategic outlook, but hands-on experience with most acitivites

- Developed a new global eMarketing strategy for B&O- Invented new methods for on-line marketing of luxury brands- Viral and buzz marketing initiatives include Chatvertising and eCards

Isle Of Arran, Scotland

- Learned the whole process of whisky-making from end-to-end - Assisted at nosing, cask evaluations, and writing tasting notes - Paul Neep (CEO Glenmorangie plc) wrote that my tour was better than their own

Copenhagen Area, Capital Region, Denmark

- Headed that time's biggest marketing campaigns in Denmark- Managed relations with Ad-agencies, media agencies and distributors- Campaigns included TV-ads, Print, POS and Internet- Co-developed the consumer ISP brands: NetBasis, NetTid

- Provided tech. customer support on internet access

Master Of Science (Msc), International Marketing, Graduated W. Distinction

- Top-ranking International Marketing course in Europe - Team working with 30 nationalities - Dissertation: Storytelling in International.

Distilling Operations 201, Whiskey Making

This advanced course on distillery operations gave me a great depth of insight into how whiskey is made in the US, to compliment my.

Age-Ucation: Advanced Insight On Oak, Aging, Maturation And Warehousing Of Whiskey, Whisky Making

A deep dive into the knowledge, art and science of wood maturation and whiskey making, deepening my knowledge and skills within the area.

Master Of Science (Msc), Industrial Economics & Marketing

Bachelor Of Science (Bsc), Int'L Business & Management, French/English