Kim Moreno Email & Phone Number

Northlake, Il

Visionary leader and strategic innovator within the creative department, driving impactful design solutions and leading a dynamic team of designers to elevate brand presence across diverse platforms.• Lead, mentor, and manage a high-performing team of designers, fostering a collaborative environment that encourages creativity and delivers exceptional results.• Spearhead cross-functional collaboration with marketing, product, and content teams to ensure creative projects align with business goals and resonate across multiple channels—digital, print, and multimedia.• Streamline creative workflows, reducing production time by 20% while maintaining the highest standards of quality, efficiency, and brand consistency.Manage and oversee the end-to-end creative process, ensuring that projects meet deadlines, align with brand guidelines, and deliver measurable results.• Cultivate strong, trusting relationships with executive leadership and internal teams, positioning the creative department as a strategic partner in achieving business objectives.• Collaborate closely with copywriters, content strategists, and marketing managers to develop innovative, integrated marketing campaigns across multiple touchpoints, including social media, digital, print, and video.• Lead the design and execution of high-impact assets, including logos, branding, packaging, digital interfaces, and multimedia content, ensuring visual consistency across all platforms.• Establish and maintain strong relationships with external vendors, overseeing the production and finalization of marketing materials to ensure quality and adherence to deadlines.• Oversee day-to-day project management, balancing multiple initiatives simultaneously, optimizing resources, and maintaining rigorous quality control while delivering projects on time.

Chicago, Il

Responsible for designing and executing a diverse range of marketing materials and digital assets, ensuring brand consistency and visual impact across all touchpoints.• Served as the exclusive designer, crafting a broad spectrum of marketing collateral, including posters, flyers, brochures, postcards, direct mailers, web promotions, invitations, and a monthly newsletter—each tailored to engage and inspire.• Oversaw the design and strategic content of all digital advertising materials across the website and social media channels, enhancing brand visibility and audience engagement.• Designed and developed the layout and coding for a dynamic, segmented monthly e-blast, optimizing communication with key audiences and increasing open rates.• Collaborated closely with 15+ departmental managers to translate their marketing needs into visually compelling designs, serving a membership base of over 15,000 and driving targeted engagement.• Conceptualized and created distinctive logos for various in-house brands, including Maxwell's at the Club, The Spa, and merchandise collections, ensuring each brand’s identity resonated with its target audience.• Managed and executed multiple concurrent design projects, consistently meeting or exceeding deadlines while maintaining a high standard of quality and creativity.

Schaumburg, Il

My role involved collaborating closely with the design and marketing teams to deliver high-quality design assets for both print and digital media.• Revamped Vendor Logos: Led the redesign and optimization of vendor logos for imprinting on Thermos products, ensuring that each logo adhered to brand guidelines while maintaining visual clarity and impact across various product sizes and materials.• Licensed Product Tags: Designed and developed product tags for a wide range of retail merchandise, ensuring that each design effectively communicated the brand’s identity and licensing agreements, while remaining visually appealing and functional for consumer engagement.• Catalog and Print Materials: Generated and oversaw the creation of high-quality images and layouts for use in print catalogs, promotional materials, and digital platforms, ensuring consistent brand messaging across all channels.• Product Photo Retouching: Performed detailed product photo retouching, enhancing visual quality and ensuring that all images accurately represented the brand’s products, helping to improve their appeal in both online and offline retail environments.