» Collaborated with 15 different authors to establish identity and goals» Established stylistic and artistic direction of advertising and marketing materials to increase author brand awareness and readership» Conceptualized and executed innovative book cover designs, 50+ of which landed in Amazon’s Top 100 Kindle Best Sellers» Directed the design of author newsletters, which were distributed to over 30,000 readers weekly» Managed 15 author social media platforms increasing fanbase by 10,000 followers» Formatted and published 15 books per week through different sales channels

» Design engaging landing pages to support targeted campaigns, optimizing user flow and driving conversions by emphasizing the app's unique value propositions» Made visually compelling ads and social media graphics to promote the app’s features, helping to drive user acquisition and engagement across digital platforms» Create impactful digital billboards that capture the essence of the brand and clearly communicate key benefits, reaching potential users at a large scale» Design tradeshow booth and print collateral, ensuring the brand’s message is effectively communicated through eye-catching layouts that stand out at events» Developed a detailed map visualization showcasing coverage across various utility programs, providing clarity on regional benefits

» Design versatile marketing collateral including social media graphics, ads, one-pagers, and datasheets, tailored to a range of high-tech industry clients to support brand growth and adaptation» Develop visually compelling tradeshow booths and banners that drive engagement, ensuring clients' presence is impactful and aligns with their branding at industry events» Create engaging eBooks and digital content to help clients effectively communicate complex ideas and insights, fostering deeper audience understanding and interest

» Designed a comprehensive marketing deck that effectively communicates the firm's strategic vision, portfolio, and performance, ensuring a polished, professional presentation for potential investors» Update and refresh the marketing deck quarterly, incorporating new data, graphics, and market insights» Create impactful webinar invites, combining eye-catching design with clear messaging to drive higher attendance and engagement» Produce high-quality collateral for the annual Investor Retreat, including print and digital materials that align with the firm's brand identity and enhance the event's professional appeal

» Design infographics and PowerPoint decks that clearly communicate the company’s unique talent strategies and solutions» Create business cards, certificates, and client packets to support brand consistency and enhance the client experience» Develop case studies and podcast thumbnail images that effectively showcase success stories and promote thought leadership

» Design compelling Summit collateral, including agenda sheets, presentation decks, and program brochures, to enhance the overall event experience and convey a polished, empowering brand message» Created sponsorship graphics and email designs that drove partnership engagement and ensured consistent, visually appealing communication across channels» Develop infographic sheets and PowerPoint presentations that effectively communicate key data and insights, supporting the company’s mission to empower female leadership» Design visually engaging event invitations and social media posts to boost event participation and cultivate a strong community of female leaders and supporters» Produce creative graphics for a published book, contributing to the company's thought leadership and providing visual storytelling that supports their content

» Lead the design and implementation of 100+ diverse marketing materials, including social media graphics, event signage, and fundraising flyers, enhancing visibility and engagement» Enhance organizational branding by creating distinct visual identities for 7 Accelerator Programs (TechDiversity, CyberTech|X, FinTech|X, LatinTech, HealthTech, Black & Latina TechWomen, BlueTech|X), aligning with Tampa Bay Wave’s commitment to diversity, equity, and inclusion» Produce and standardize high-impact brochures, proposal templates, annual reports and presentation materials, saving 10+ hours in communication strategies and supporting successful pitches and investor relations

» Compose pitch materials that helped raise over $108 million in funding from VCs and private investors» Creates presentation decks, having facilitated a dozen for potential partnerships with Apple, Walmart, Discover, and Google» Develop, revamp, and reformat advertisements to boost company reach, 20 of which helped rank 50 steps up» Translate subject matter into concrete designs for 40+ newsletters, landing pages, app mock-ups and blogs

» Spearhead the visual identity to enhance the client’s corporate image, creating brand collateral and event content» Build compelling one-pagers, presentation decks and marketing materials, issued regularly by executives to 100+ portfolio companies and potential investors

» Modernized Trovata’s brand identity, aligning visual assets with product marketing trends and consumer expectations, demonstrating initiative and foresight in brand positioning» Developed and implemented a streamlined design workflow using Figma, creating a template database accessible to 15 team members, showcasing efficiency in design systems and team collaboration» Authored a comprehensive Marketing Design Playbook covering branding, social media, ads, email, webinars, blogs, and podcast visuals, establishing a centralized design guideline for consistent brand messaging across 6 channels» Achieved measurable results in customer engagement and brand recognition, generating 2,000+ leads from paid ads, 154 email conversions, and contributing to $28,000 in revenue, demonstrating effectiveness in design-led marketing strategies» Cultivated multi-faceted communication skills tailored to various team roles, ensuring clarity in conveying design concepts and strategies, and maintaining a collaborative, efficient work environment» Integrated animations into marketing campaigns to enhance user engagement, showcasing adaptability in embracing new design techniques for dynamic and engaging digital experiences» Established a creative community within Slack, fostering a collaborative environment for sharing designs and ideas» Led the visual rebranding and orchestrated the design elements for a major conference event, demonstrating leadership in high-stakes projects and strategic thinking in brand evolution

» Executed 200+ advertisement designs, 300+ social graphics, 94 email campaign designs, 46 website landing pages, 82 guides/1-pagers, 30 slide decks, 4 tradeshow booth designs and collateral, and 55 blog images, reflecting a broad and deep expertise in graphic design across multiple digital platforms» Overcame challenges in creating unique and relevant visuals for the finance industry, breaking free from conventional imagery through creativity and a deep understanding of the financial tech sector

» Design lesson plans, teacher guides, quizzes, and DIY activity sheets, 150 currently used by teachers in over 20,000 schools» Establish graphics for email blasts and all advertisements for Google, Pinterest, Facebook, and YouTube sent to 1.2 million people

» Regularly executed campaigns for clients like Red Bull, Sazerac, BreakThru Beverage, Ferrara Candy Company, Doughboy Restaurant Group, and BOWA Construction» Planned, analyzed, and implemented visual solutions to support over 200 clients in conveying messages in print or electronic media» Managed up to 15 projects at any given time to meet daily deadlines» Reviewed customer-supplied files for quality issues and ensure artwork specs are correct per internal job tickets, over 1,500 finished and corrected for production» Chiefly responsible for the social media management, creating over 340 posts to increase brand awareness, resulting in a 40% increase in followers and engagement

» Responsible for producing, correcting, pre-flighting and outputting customer files in both native and PDF formats for the digital and offset presses» Designed creative projects as requested by customers» Assisted with the operation and maintenance of digital presses» Created digital and hard copy proofs for internal and external proofing to establish quality control» Maintained accurate records of work performed and the product generated, utilized internal job tickets and tracking systems, ensured consistency of database information, file structure and archiving» Head of the creative team

» Assisted with development of marketing materials for the Parks Division and events including designing logos, brochures, and promotional material» Helped staff the events put on by the Park Division

» Provided consultation with faculty and staff who were associated with the University’s website» Assisted instructors in person, by phone, and via email to help build course content» Referred instructors to appropriate professional staff and resources» Developed designs for the home interface and uploaded data into the system