Founding partner of Creative Drinking, a multi-disciplinary, arts-forward, creative agency with capabilities across branding, strategy, creative and production. Our team, along with a nimble and responsive network, have become an indispensable partner to many of our clients by delivering considered, distinguished, and of-the-moment work. My role is to lead a team to create world-class, culturally relevant, conversation-driven creative. Select Projects include:Created global strategy and led the day-to-day development and execution for Vans platforms and marketing as an agency of record from 2016-2022. During that tenure I curated, produced and consulted across multi platform campaigns supporting in artist selection, product marketing, workshops and talks, murals, fabrication for large scale installations, illustration, animation and experiential activations. Produced print and out of home campaigns, video, seasonal catalogs, social media and marketing collateral for brands including Dickies, Ardmore Home, Vans and worked alongside agency partners on projects for Uber Eats, BJ's Restaurant, Sunkist and Centura Health Hospital Group. creativedrinkingagency.com

Tasked with building National Forest’s marketing program from the ground up including managing brand identity, past clients and potential clients. In charge of on-site photo and video production, all social media channels, and websites. Initiate, plan, manage, and growth all of National Forest’s client’s marketing initiatives. National Forest is a design firm and creative consultancy, whose approach to communication is holistic and spans a wide spectrum of disciplines — from art direction, photography, advertising and graphic design to illustration, web design, film, and art. Clients included Apple, Burton Snowboards, Nike, Aldo, Sonos, and Ikea.

LA Canvas Magazine –Freelance Writer - 2015• Freelance writer for arts, events, lifestyle section Foam Magazine –Freelance Writer Venice, CA 2008 - 2011• Freelance writer Zumiez Couch Tour - Co-Host of online live broadcast - 2011-2012• Zumiez Couch Tour is a free festival bringing the best in buzz-worthy live music, pro skateboard demos, celebrity meet and greets, Am skateboard contests, DIY activities and prizing from amazing sponsors, touring the country every summer. Go2 Media –Freelance Writer Boston, MA 2005 - 2008• Freelance writer responsible for weekly submissions for both San Diego and National content covering Style, Fashion, Events and Beauty.SanDiegoish.com / PR Leap –Staff Writer San Diego, CA. 2006 - 2008• Staff writer covering Style and Fashion locally in San Diego. Topics included interviews, product features, local happenings and reviews.

Fostered Keep A Breast's marketing and communications leading to KAB's significant recognition and success as a leading youth-focused global breast cancer organization. My role was to lead the brand's vision by developing a strategy and identity that maintained a compelling message and positive dialogue with consumers across all relevant platforms. Bringing KAB to market, focusing on target markets and collaborations, saw 10 million in sales in my first year.With a deep understanding of strategies and tactics required to market products from concept to consumer, I fostered and built trusted relationships with partners, including AG Jeans, Obey Clothing, Phizer, Ford, prAna, and Vans. While at KAB, I managed communication, scope, resources, creativity, and budget for all projects, leading our team to be awarded and recognized by American Business Awards, Web Marketing Association, etc., for web, print, and social marketing efforts.

As a in-house Sales Rep I was responsible but not limited to the following:• Communication to retailers, and Sales Reps via phone, fax & e-mail.• Manage and supervise all Sales activities within my territory including Independent, Regional and National accounts.• Research, evaluate, & recommend distribution of specific brand(s) & categories to maximize sales, solidify brand image, and provide a foundation for future growth.• Approve retailer accommodation requests (returns & cancellations), up to a predefined limit, and forward to appropriate parties for reconciliation.• Attend industry related trade shows. Research, evaluate, and make recommendations on prospective new shows.• Proven track record of growing sales.• Experience Microsoft Outlook, Word, Excel & PowerPoint.• Familiar with territory and accounts in the assigned marketplace• Aptitude to develop seasonal assortments, forecasts and scenario plans• Knowledgeable of competitive market, customers and retail trends