Kim Ayers Email & Phone Number

Herndon, Virginia, Us

Leading and developing marketing strategies to boost brand visibility, generate leads, and drive revenue growth. Managing a team of field marketers to execute global marketing initiatives, including industry events and virtual experiences, while driving strategic planning, creative leadership, and collaboration with senior leadership to align marketing efforts with the company’s growth objectives.

Herndon, Virginia, Us

Experienced marketing professional serving as the subject matter expert for experiential marketing across all major events, customer, prospect, and partner engagements. Currently developing and executing a comprehensive strategy to bring the brand to life globally through engaging events. Expertly project managing detailed events briefs and budget plans, while driving strategy and stakeholder management across a diverse cross-functional team. Collaborating with customer advocacy and partner marketing teams to build meaningful executive experiences and managing vendor relationships. Forecasting and monitoring event outcomes and co-leading the delivery of exceptional company-wide events.

Herndon, Virginia, Us

Responsible for all facets of corporate events and tradeshows, ensuring seamless execution and maximum impact. This role involved developing and implementing comprehensive strategies, identifying opportunities for process enhancement, and leading cross-functional teams to achieve the highest ROI. From managing staffing and logistics to negotiating contracts and maintaining budgets, coordinated every aspect of event planning and execution.

Herndon, Virginia, Us

As the Senior Corporate & Field Events Manager, I led Expel’s corporate events program from strategy to execution, driving brand awareness and engagements at domestic and industry tradeshows. While also providing the marketing support for the West and Central territories, working closely with sales teams to build and execute campaigns and experiences that engaged prospects and customers to drive maximum ROI.

Herndon, Virginia, Us

The sole Events Manager to own every brand activation at 3rd party tradeshows and sponsorships, planning, coordinating, and executing a wide range of events. Managed all aspects of event logistics, budgeting, vendor relations, and promotional activities. Adept at collaborating with cross-functional teams to ensure seamless event experiences that align with organizational goals and objectives. Strong communication and leadership abilities combined with a keen attention to detail to deliver exceptional and impactful events.

Reston, Virginia, Us

As an Events & Partnership Marketing Manager, I spearheaded the event strategy for the Security product line, focusing on elevating brand visibility, generating demand, and establishing thought leadership. My role involved proactive collaboration with event organizers, associations, and key industry influencers to design and execute impactful events. I successfully coordinated across multiple teams to ensure cohesive brand messaging and optimized engagement opportunities. Additionally, I leveraged partnerships to enhance event experiences and reach, effectively contributing to the product line's market positioning and success.

Riverside, Ca, Us

As a Sr. Manager in Field & Events Marketing, I was responsible for leading all customer-facing interactions, encompassing a wide range of activities from field and corporate events to targeted mailer campaigns and exclusive C-level dinners. My role extended to managing the customer reference program, user groups, and the customer advisory board. I excelled in identifying key stakeholders, crafting detailed project plans, and developing messaging that resonates with diverse audiences. Additionally, I managed budgets, oversaw the execution of events, and tracked ROI to ensure optimal outcomes.I also organized and managed logistics for significant internal events, including the annual sales kickoff, the prestigious President's Club trip, and quarterly QBRs. My responsibilities covered every aspect of event planning, such as venue selection, catering arrangements, activity planning, and content and speaker management, ensuring each event ran smoothly and achieved its objectives.

Riverside, Ca, Us

As a Marketing Programs Manager, I developed and oversaw a diverse array of marketing programs aimed at driving pipeline growth and enhancing brand awareness across North America. My portfolio included high-profile corporate programs at major industry events such as RSA, Gartner, Black Hat, and DefCon, as well as field programs involving industry tradeshows, sponsorships, and thought leadership initiatives.In addition to program creation and management, I was responsible for the meticulous tracking and reporting of ROI for all global programs, ensuring each initiative delivered measurable value. My role also encompassed comprehensive budget management, from overseeing invoice tracking to maintaining branded inventory, ensuring financial accuracy and accountability across all marketing activities.

Riverside, Ca, Us

As an Event Marketing Specialist, I effectively executed a variety of field programs across North America, including sponsorships, trade shows, and channel partner events. My responsibilities encompassed the entire event execution process, from show registration and contract execution to coordinating staff logistics and scheduling. I ensured seamless transportation and setup, managed vendor services, and maintained a strong focus on cohesive branding and messaging. Additionally, I was responsible for the presentation of the booth, as well as the distribution of collateral and giveaway materials. I also implemented pre- and post-show surveys to gather valuable attendee feedback and measure event success.Beyond field events, my role included assisting with the planning and execution of internal meetings and conferences. I managed branded merchandise and the company store, among other tasks, ensuring all aspects of event marketing were covered comprehensively and effectively.

Basking Ridge, Nj, Us

As a Senior Analyst in Marketing for Verizon Wireless, I was responsible for driving growth, revenue and reducing churn throughout the Washington, Maryland, and Virginia region. Through strategic advertising, marketing, events, tradeshows, partnerships and sponsorship opportunities, I solidified Verizon's community presence and educated consumers on Verizon's vast portfolio.

Basking Ridge, Nj, Us

As the Creative Partner for Retail, I improved the employee culture and morale for the retail store staff throughout Northern Virginia. Through a variety of motivating factors, I created contests, communications and educational campaigns to drive key metrics of the business. I also managed all internal events from meetings to semi-formal galas executing from start to finish.

Basking Ridge, Nj, Us

Drove sales performance through development, side-by-side selling, and coaching. with sales team and implemented development plans for any existing skill gaps. Maintained the health of daily and long-term store functions, including analyzed store staffing needs, provided hiring and promotion decisions, reported financial and sales status, managed cash and inventory levels, and ensured that compliance, sales, and retention objectives were met.

Basking Ridge, Nj, Us

Provided excellent organizational and planning skills to provide full and ongoing support for all facets of store operation, inventory, and merchandising. Involved with integral customer experience functions such as activated phone services, provided sales support, processed payments and entered orders, and ensured that merchandise was fully stocked and all interactive displays and products were fully operational. Supported a broad range of operational functions, such as supported compliance of store operations and customer requests, proactively audited processes and operations for quality assurance, continuously identified operational gaps and implemented solutions that reflected the company’s overall strategy to our customers, and coached and trained peers on operational procedures.

Phoenix, Arizona, Us

Assisted the Internal Events - Manager with the logistics of all Make - A- Wish Foundation sponsored events like the annual Golf Classic. Duties included creating informative newsletters, organized and tracked donated items for auctions and in-kind donations and other administrative tasks.

Bachelor'S Of Science, Tourism & Events Management

Masters Certificate, Project Management