Kim Ayers's Location
Washington DC-Baltimore Area, United States, United States
Kim Ayers's Contact Details
Kim Ayers work email
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- Valid
Kim Ayers personal email
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Kim Ayers phone numbers
About Kim Ayers
I am an experienced marketing and events management professional, skilled in all facets of marketing, and product/brand promotion. I am particularly passionate about event planning because I enjoy the small details that build a great experience and go unnoticed to make an event extra-special. I am highly organized, detail oriented and creative, along with having strong project and time management. I believe to create a great experience, you have to experience life too. So in my spare time, I enjoy great food, traveling, live music, and keeping up with the latest movies.
Kim Ayers's Current Company Details
Kim Ayers Work Experience Details
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Director, Corporate Events And Field MarketingExpel Aug 2024 - PresentHerndon, Virginia, UsLeading and developing marketing strategies to boost brand visibility, generate leads, and drive revenue growth. Managing a team of field marketers to execute global marketing initiatives, including industry events and virtual experiences, while driving strategic planning, creative leadership, and collaboration with senior leadership to align marketing efforts with the company’s growth objectives.
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Principal, Experiential Marketing & EventsExpel Feb 2024 - Aug 2024Herndon, Virginia, UsExperienced marketing professional serving as the subject matter expert for experiential marketing across all major events, customer, prospect, and partner engagements. Currently developing and executing a comprehensive strategy to bring the brand to life globally through engaging events. Expertly project managing detailed events briefs and budget plans, while driving strategy and stakeholder management across a diverse cross-functional team. Collaborating with customer advocacy and partner marketing teams to build meaningful executive experiences and managing vendor relationships. Forecasting and monitoring event outcomes and co-leading the delivery of exceptional company-wide events.
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Senior Corporate Events ManagerExpel Oct 2022 - Feb 2024Herndon, Virginia, UsResponsible for all facets of corporate events and tradeshows, ensuring seamless execution and maximum impact. This role involved developing and implementing comprehensive strategies, identifying opportunities for process enhancement, and leading cross-functional teams to achieve the highest ROI. From managing staffing and logistics to negotiating contracts and maintaining budgets, coordinated every aspect of event planning and execution.
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Senior Corporate And Field Program ManagerExpel Feb 2022 - Oct 2022Herndon, Virginia, UsAs the Senior Corporate & Field Events Manager, I led Expel’s corporate events program from strategy to execution, driving brand awareness and engagements at domestic and industry tradeshows. While also providing the marketing support for the West and Central territories, working closely with sales teams to build and execute campaigns and experiences that engaged prospects and customers to drive maximum ROI.
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Events ManagerExpel Apr 2019 - Feb 2022Herndon, Virginia, UsThe sole Events Manager to own every brand activation at 3rd party tradeshows and sponsorships, planning, coordinating, and executing a wide range of events. Managed all aspects of event logistics, budgeting, vendor relations, and promotional activities. Adept at collaborating with cross-functional teams to ensure seamless event experiences that align with organizational goals and objectives. Strong communication and leadership abilities combined with a keen attention to detail to deliver exceptional and impactful events.
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Events & Partnership Marketing ManagerNeustar, Inc. Oct 2018 - Apr 2019Reston, Virginia, UsAs an Events & Partnership Marketing Manager, I spearheaded the event strategy for the Security product line, focusing on elevating brand visibility, generating demand, and establishing thought leadership. My role involved proactive collaboration with event organizers, associations, and key industry influencers to design and execute impactful events. I successfully coordinated across multiple teams to ensure cohesive brand messaging and optimized engagement opportunities. Additionally, I leveraged partnerships to enhance event experiences and reach, effectively contributing to the product line's market positioning and success. -
Sr. Manager - Field & Events MarketingFidelis Cybersecurity Mar 2018 - Oct 2018Riverside, Ca, UsAs a Sr. Manager in Field & Events Marketing, I was responsible for leading all customer-facing interactions, encompassing a wide range of activities from field and corporate events to targeted mailer campaigns and exclusive C-level dinners. My role extended to managing the customer reference program, user groups, and the customer advisory board. I excelled in identifying key stakeholders, crafting detailed project plans, and developing messaging that resonates with diverse audiences. Additionally, I managed budgets, oversaw the execution of events, and tracked ROI to ensure optimal outcomes.I also organized and managed logistics for significant internal events, including the annual sales kickoff, the prestigious President's Club trip, and quarterly QBRs. My responsibilities covered every aspect of event planning, such as venue selection, catering arrangements, activity planning, and content and speaker management, ensuring each event ran smoothly and achieved its objectives. -
Marketing Programs ManagerFidelis Cybersecurity May 2017 - Mar 2018Riverside, Ca, UsAs a Marketing Programs Manager, I developed and oversaw a diverse array of marketing programs aimed at driving pipeline growth and enhancing brand awareness across North America. My portfolio included high-profile corporate programs at major industry events such as RSA, Gartner, Black Hat, and DefCon, as well as field programs involving industry tradeshows, sponsorships, and thought leadership initiatives.In addition to program creation and management, I was responsible for the meticulous tracking and reporting of ROI for all global programs, ensuring each initiative delivered measurable value. My role also encompassed comprehensive budget management, from overseeing invoice tracking to maintaining branded inventory, ensuring financial accuracy and accountability across all marketing activities.
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Event Marketing SpecialistFidelis Cybersecurity Feb 2016 - May 2017Riverside, Ca, UsAs an Event Marketing Specialist, I effectively executed a variety of field programs across North America, including sponsorships, trade shows, and channel partner events. My responsibilities encompassed the entire event execution process, from show registration and contract execution to coordinating staff logistics and scheduling. I ensured seamless transportation and setup, managed vendor services, and maintained a strong focus on cohesive branding and messaging. Additionally, I was responsible for the presentation of the booth, as well as the distribution of collateral and giveaway materials. I also implemented pre- and post-show surveys to gather valuable attendee feedback and measure event success.Beyond field events, my role included assisting with the planning and execution of internal meetings and conferences. I managed branded merchandise and the company store, among other tasks, ensuring all aspects of event marketing were covered comprehensively and effectively.
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Sr. Analyst - MarketingVerizon Wireless Aug 2011 - Dec 2015Basking Ridge, Nj, UsAs a Senior Analyst in Marketing for Verizon Wireless, I was responsible for driving growth, revenue and reducing churn throughout the Washington, Maryland, and Virginia region. Through strategic advertising, marketing, events, tradeshows, partnerships and sponsorship opportunities, I solidified Verizon's community presence and educated consumers on Verizon's vast portfolio. -
Creative Partner - RetailVerizon Wireless Sep 2009 - Aug 2011Basking Ridge, Nj, UsAs the Creative Partner for Retail, I improved the employee culture and morale for the retail store staff throughout Northern Virginia. Through a variety of motivating factors, I created contests, communications and educational campaigns to drive key metrics of the business. I also managed all internal events from meetings to semi-formal galas executing from start to finish.
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Solutions ManagerVerizon Wireless Dec 2007 - Sep 2009Basking Ridge, Nj, UsDrove sales performance through development, side-by-side selling, and coaching. with sales team and implemented development plans for any existing skill gaps. Maintained the health of daily and long-term store functions, including analyzed store staffing needs, provided hiring and promotion decisions, reported financial and sales status, managed cash and inventory levels, and ensured that compliance, sales, and retention objectives were met.
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Operations SpecialistVerizon Wireless Feb 2007 - Nov 2007Basking Ridge, Nj, UsProvided excellent organizational and planning skills to provide full and ongoing support for all facets of store operation, inventory, and merchandising. Involved with integral customer experience functions such as activated phone services, provided sales support, processed payments and entered orders, and ensured that merchandise was fully stocked and all interactive displays and products were fully operational. Supported a broad range of operational functions, such as supported compliance of store operations and customer requests, proactively audited processes and operations for quality assurance, continuously identified operational gaps and implemented solutions that reflected the company’s overall strategy to our customers, and coached and trained peers on operational procedures.
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Intern - Internal EventsMake-A-Wish America Apr 2010 - Aug 2010Phoenix, Arizona, UsAssisted the Internal Events - Manager with the logistics of all Make - A- Wish Foundation sponsored events like the annual Golf Classic. Duties included creating informative newsletters, organized and tracked donated items for auctions and in-kind donations and other administrative tasks.
Kim Ayers Skills
Telecommunications
Marketing
Wireless
Customer Retention
Public Relations
Direct Sales
Event Planning
Customer Service
Project Management
Account Management
Customer Experience
Sales Management
Event Management
B2b
Solution Selling
Marketing Management
Marketing Communications
Corporate Events
Sales Operations
Customer Satisfaction
Strategic Partnerships
Corporate Branding
Microsoft Office
Vendor Relations
Advertising
Special Events
Product Marketing
Marketing Strategy
Management
Team Building
Business To Business
Sponsorship Activation
Sponsorship Management
Events Organisation
Organization Skills
Hospitality
Events Coordination
Internal Communications
Community Outreach
Strategy
Kim Ayers Education Details
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George Mason UniversityTourism & Events Management -
Villanova UniversityProject Management
Frequently Asked Questions about Kim Ayers
What company does Kim Ayers work for?
Kim Ayers works for Expel
What is Kim Ayers's role at the current company?
Kim Ayers's current role is Director, Corporate Events and Field Marketing at Expel.
What is Kim Ayers's email address?
Kim Ayers's email address is ki****@****ity.com
What is Kim Ayers's direct phone number?
Kim Ayers's direct phone number is +161727*****
What schools did Kim Ayers attend?
Kim Ayers attended George Mason University, Villanova University.
What are some of Kim Ayers's interests?
Kim Ayers has interest in Event Planning, Interior Design, Football, Children, Cooking, Public Relations, Fashion, Hospitality, Education, Environment.
What skills is Kim Ayers known for?
Kim Ayers has skills like Telecommunications, Marketing, Wireless, Customer Retention, Public Relations, Direct Sales, Event Planning, Customer Service, Project Management, Account Management, Customer Experience, Sales Management.
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