Kim Nobel Email & Phone Number

Remote

Consistently deliver a high level, outcome focused client experience while effectively managing individual and unique client relationships. Conceive, plan, execute and analyze marketing campaigns utilize the on-line platform EMP. Adept at customized-relationship building with numerous and diverse clients/partners.. Excellent written and verbal-communications skills.>Implemented strategic marketing campaigns utilizing the EMP (Enrollment Marketing Platform) product for 25+ university and graduate school clients>Successfully built strong, years-long, partnerships with clients to customize, execute and analyze, marketing campaigns to reach enrollment and awareness-building goals>Worked with internal creative and project management teams to create print, digital and media collateral to support client-marketing objectives

Annandale-On-Hudson, Ny

Responsible for conceiving, planning, creating and executing all annual-fund fundraising appeal strategies and collateral. Create, prioritize and manage multiple complex campaign plans/timelines simultaneously. Establish and report on benchmarks for measuring and analyzing return on investment. Implemented all new process for tracking annual communications across multiple departments resulting in use of strategic planning for communications year round.

Planned and led email-marketing campaigns that generated consumer interest, drove traffic and increased leads and revenue for multiple clients. Worked independently and collaboratively to develop, implement and manage strategies and processes designed to capture, measure and analyze data. Highlights:> Increased website traffic in multiple markets by up to 40%> Increased value of leads resulting in higher rate of conversions and increased ROI> Successful implementation of processes/project plans including content development resulting in increased efficiency and lead gen results up to 25%

Greater Atlanta Area

Developed & led strategic admissions-focused marketing activities via multiple executions resulting in increased enrollment and revenue for private schools and childcare centers across the SE region. The first ever company employee to fill a Regional Marketing role. Began tenure with company with 2 schools as a part of the region which increased to 11 schools within two years as the company acquired assets. Responsibilities included identifying consumer awareness-building opportunities in numerous markets, developing & executing each school community’s strategic marketing plans with the primary objectives of driving new leads & increasing enrollment to achieve increased revenue year over year. Strategies included communications, paid media, digital, grassroots, promotion & event marketing. Additionally, a strong focus on managing the use of the shared CRM resource for every school which consisted of - ensuring correct & effective overall use, maintaining the integrity of data entered, standardizing user processes, coaching & developing staff users, reporting & results analysis and creating strategies & content for multiple email marketing campaigns.Successful outcomes include:> Improving use & productivity of CRM resource in all schools> Positively impacting & increasing lead generation & enrollment> Launching, leading & capturing results of annual enrollment & awareness-generating events & campaigns at every school> Establishing or improving integrity of individual websites & social media platforms including creating & reviewing content on an ongoing basis> Identifying advertising resources in each market> Establishing & maintaining relationships with media contacts in all markets> Creating customized collateral including providing original content, creative concepts & direction> Strengthening digital marketing presence of each school in all markets> Spearheading community partnership strategy (B2B & B2C relationships)

Greater Atlanta Area

Agency specializing in corporate social responsibility & cause marketing strategies resulting in uniting for profit corporations with nonprofit organizations via mutually beneficial strategic partnerships. Responsibilities:• Working with clients on a wide variety of campaigns designed to - build corporate alliances, integrate corporate social responsibility, generate corporate philanthropy, increase consumer awareness of brand’s cause-related activity• Execute tactics for multiple campaigns - consumer integration & employee engagement activities, digital media activation, original content development & promotional marketing• Establish all phases of strategic plans & programs from concept to research to recommendations for establishing metrics to result analysis, including reporting, for all project phases for multiple clients. Client experience includes but is not limited to:• Holiday Inn Express and Reading Is Fundamental - “Helping Kids Stay Smart” national partnership campaign, strategy development, program management and communications and event materials creation and implementation in 400+ hotels including metrics measurement• Covenant House - Lead project manager and client liaison, created project plan, managed timeline, executed organization landscape analysis, strategy recommendations and prospect outreach strategy• Atlanta Botanical Gardens - Competitor analysis and strategy recommendations• AmeriCares - Client support and consultation, organization review

Greater Atlanta Area

Provided services to multiple clients on a project basis• Delivered event-related marketing campaigns & programs designed to create new, or grow existing, revenue-producing programs• Identified new or under utilized revenue sources• Successfully generated increased brand awareness in consumers & corporate partners via public-facing events and engagement-generating activitiesClients included the Arthritis Foundation and several marketing agencies.

Greater Philadelphia Area, Atlanta Ga

• Responsible for national marketing programs that resulted in generating event-related revenue into the millions of dollars• Planned & managed large-scale events in national & international locations Created & implemented new income-generating events• Managed a team efficiently & effectively in a wide variety of circumstances• Created content for, & and led, professional training & development • Managed campaign tactics including - direct-marketing, negotiating media contracts, developing & distributing compelling public relations campaigns, working with celebrity endorsers, developing strategies to further the understanding of the brand, increasing corporate & individual-donor giving

Bachelor Of Arts (B.A.), English

Bachelor Of Arts - Ba, English

Education record