Kim Persse Email & Phone Number

New York, United States

Earth, Oo

• Oversee all facets of marketing, brand, and communications, including brand development, product marketing strategy, paid media, creative and design, partnerships, communications, Explorer (customer) relations, community-building, industry engagement, events, social media, content, and merchandising• Spearhead foundational, business-defining projects, including rebranding and building a strategic marketing and partnership framework for reaching desired audience targets and reinforcing key messaging to position the company as the lifestyle brand to own a new space age of accessibility, hope and positivity• Identify targets for, help structure deal structures around, and lead execution of partnerships spanning brand and commercial (e.g., Mercedes and OREO), technology / operational (e.g., Siemens), NGO (e.g., EARTHDAY.ORG), and talent (filmmakers, musicians, chefs, and fine artists) alliances – including go-to-market strategy and materials• Create communications strategies and press engagements for turning engineering milestones, brand activations, and partnerships into head-turning earned media opportunities • Navigate safety and regulatory questions with consistent talking points and forums for stakeholders and customers to engage in open dialog via Webinars and events• Partner with finance and HR to build company culture and efficiency around everything from budgeting, systems (CRM), and operations to workflows for recruitment and internal communications initiatives• Lead materials generation for quarterly board meetings and monthly digests, and represent the company at town halls, press engagements and relevant conferences

Brooklyn, New York, Us

• Developed and delivered B2C marketing strategies and creative campaigns for all business lines (Publishing, News, TV, Studios, Agency, and Audio) around key product and content launches – including across brands (VICE/youth culture, VICE News/global issues, Noisey/music, MUNCHIES/food, i-D/fashion, Waypoint/gaming, Refinery29/gender identity)• Integrated and managed all functions under the Chief Marketing Officer’s remit globally to produce bigger marketing platforms and more robust go-to-market offerings (insights, experiential, communications, account management, sales, and talent relations) • Curated, negotiated, and executed all global marketing partnerships with an eye towards brand alignment, capabilities and assets, new audience acquisition, and revenue potential• Partnered with the commercial team, acting as an executive sponsor for key clients, aiding in lead generation, and developing enterprise-level sales events rooted in proprietary insights

Brooklyn, New York, Us

• Acted as a strategic thought partner, working with all lines-of-business leaders in Publishing, News, TV, Studios & Pulse Films and Virtue, VICE’s creative agency, on everything from strategic planning and KPI tracking to accelerating momentum for key product and content launches across the portfolio of brands• Constantly problem-solved, exposed risks and opportunities across businesses, helped assess and integrate assets and acquisitions, instituted new processes for efficiency, and strengthened organizational culture• Led ad hoc strategic special projects, including the development of a growth and operations plan for the Audio & Podcasting business

Brooklyn, New York, Us

As part of VICE, Change Incorporated existed as a purpose-driven media company that created measurable, positive change with powerful platforms -- all funded by the companies at the heart of the world’s most controversial and critical issues • Oversaw planning, operations, and execution across the entire sub-company, including funder development strategy, editorial strategy and content production, platform publishing and marketing campaigns• Led a global team of 40+ strategists, creatives, producers, and marketers to translate collective passion for cause-driven subject matter into breakthrough content and communications that engaged audiences at scale• Found innovative ways to drive audiences down a conversion funnel to action against critical issues• Played a key role in funder (client) management, including relationship-building and effectiveness reporting

Brooklyn, New York, Us

• Drove marketing and activation for priorities across all business lines, including scripted films and documentaries, linear original series, digital content and products and experiential launches• Planned exhaustive owned-and-operated campaigns across all platforms, distribution points and media inventory (print, linear, audio, digital, etc.) and oversaw production of halo editorial content tied to launches• Strengthened internal workflows and operationalized production planning to maximize output and ROI • Identified opportunities for monetization with sales and corporate strategy teams; built 360 partner packages to secure sponsors and oversaw execution for integrated brand partners • Maintained relationships with relevant distributors, distribution platforms and talent (e.g., directors, actors, other financial stakeholders) to deliver best-in-class collaboration and outcomes• Coordinated across VICE offices to activate localized content and campaigns and drive regional revenue • Delivered case studies to internal and external stakeholders

Brooklyn, New York, Us

Head of Partnerships [2016–2018]Director of Integrated Programs [2013–2016]Account Director [2012–2013]• Oversaw a team of 25+ that drove multifaceted domestic and global partner content and marketing programs for clients (media, creative agencies, and brands); programs included everything from research and strategy work to custom creative and talent-driven production (TV series, short-form digital franchises, editorial, multimedia, and social formats, events, products, etc.) and media solutions • Crafted deal frameworks and directly led contract writing, negotiations, and management for all large-scale partnerships, including multi-year deals directly with brands and strategic partners including Anheuser-Busch InBev, Apple, Bank of America, Cadillac, Intel, Verizon, Live Nation and notably AT&T in a partnership that led The New York Times to dub VICE the “Millennial whisperers.”• Developed strong, trusted relationships with clients and partners, delivering best-in-class service and teams that were custom-built for each program’s needs • Acted as a centralized touchpoint and air traffic control, ensuring all facets of each program were aligned, optimized and on budget (creative and production, communications, channel strategy, media delivery, etc.); led ideation and brainstorms for all campaigns and worked tirelessly to bring out the best in teams• Nurtured, inspired and grew capabilities within my teams, actively mapping paths for growth and looking for ways to position individuals for success and fulfillment

Los Angeles, Ca, Us

• Drove content strategy and editorial programming for all music and entertainment properties (Stereogum, Idolator, PureVolume, AbsolutePunk, Celebuzz, The Frisky, etc.)• Built an original video initiative from the ground up; developed sticky creative formats and best practices • Managed relationships with record labels, publicists, artists, managers, and other industry partners to secure high-impact, exclusive content and produce strategic, brand-building ventures, including SXSW showcases • Worked closely with the sales, integrated marketing, advertising operations, product and design teams to build, develop content for, and execute sponsorship programs

New York, Ny, Us

Managing Editor [2010–2011]Deputy Managing Editor [2009]Editor [2006–2008]• Rated in the top 2% of employees in a company-wide calibration effort• Oversaw content strategy and promotion across the AOL Music Network (Spinner, The Boot, The BoomBox, Noisecreep, AOL Music Blog, AOL Radio Blog)• Decided format and packaging for all high-touch content across the AOL Music Network, including sponsored microsites for festival coverage, features, tributes, trend pieces and marquee interviews • Wrote and edited articles and features across all brands, and managed a robust freelancer roster• Created guidelines for the AOL Music Network’s SEO and Google Analytics usage and social media strategies• Managed relationships and reported weekly metrics for all major content partnerships (MetroLyrics, 5Min, SnagFilms, OurStage, CBS Radio, Yahoo! Music, The A.V. Club, The Urban Daily)• Generated creative concepts for the sales team – including custom editorial features, multimedia and asset-driven experiences – to match advertiser RFPs; oversaw all sold programs • Represented AOL on sales road-show panels and in promotional videos for prospective advertisers• Worked with AOL’s public relations team to help drive awareness for the AOL Music Network’s timely and most compelling content by participating in television, print and radio interviews (Fuse TV, USA Today, etc.)• Helped produce events and activities for the AOL Culture Club

New York, Ny, Us

Senior Account Executive [2004—2005] Account Executive [2003]Marketing Intern [2002]• Built and executed digital content and promotional marketing campaigns for clients, including Columbia Records, Sundance Channel, Dick Clark Productions, IFC, Comedy Central, Showtime, Universal Studios, Warner Bros. and A&E Television Networks (secured a year-long retainer with A&E after successfully handling all of their accounts)• Composed detailed weekly statistical and analytical reports for internal stakeholders and clients• Determined site targets for desired lifestyle demographics and negotiated promotions with website directors• Wrote creative promotional messages for banners and newsletters • Hired designers and engineers to co-create interactive tools and games

B.S., Human & Organizational Development (Leadership & Organizational Theory), Art History

International Marketing, Art History

Education record