Led the Baseball Experience product vertical that includes MLB Gameday, MLB Gameday 3D, Darkroom visualization growth product, the Predictive Gaming product category (including all MLB Predictive games, the Home Run Derby Bracket Challenge, Postseason Bracket Challenge, the unified Predictive Gaming platform app), and Baseball Content Experience's growth product initiativeSelect project experience:Launched the new unified Predictive Gaming app, MLB Play, on iOS, Android, and Web, with brand new social play features, virtual rewards, and integrations with Video, Stats, Data Science, Streaming, and Identity products, increasing WAU by 190% YoY and improving App Store rating by 112%Developed the new version of Beat the Streak, MLB's flagship Predictive Gaming product (WAU: XXXK)Created a new continuous and agile growth product incubation program to survey, test, and launch new Predictive Gaming products, which has produced 3 new MLB Play games, increasing velocity of game development by 300% and exceeding internal engagement and retention benchmarks for all new products

Led a consolidated League Analytics group comprised of Marketing Analytics, Product Analytics, and Research & Insights that manages and analyzes data for strategic recommendations to senior leadershipSelect project experience:Established a comprehensive churn reduction program for MLB.TV leveraging decision-tree modeling and clustering analyses, industry best practices in new customer onboarding, personalized engagement messaging (which increased engagement by 14% over control), and pro-active save offer campaigns; won back 63% of cancellations in first month that were retained through three months and reduced churn by 9% over control, which contributed to the business exceeding year-end active subscriber base target by 15%Managed the re-design of MLB Rally’s point system through cumulative distribution analyses of engagement metrics; implemented a new feature that completely and immediately resolved the most significant gameplay mechanic balance challenge

Select project experience:Led development of strategies to optimize lead generation and customer relationship management for Azure Machine Learning by partnering with five cross-departmental teams; successfully recommended a 100% increase in paid media marketing investment for FY20 and a webpage re-design projected to increase organic lead generation by 170%Produced and launched a comprehensive digital customer journey map that identified leading drivers of visitor engagement and conversion by incorporating three different internal data systems; presented findings to Azure AI marketing leadershipManaged the optimization of the Azure Machine Learning user experience through key competitor analysis to increase trial conversion rate by 49% by FY21Created a novel direct messaging campaign to increase product usage rate by 16% by FY21

Select project experience:Directed MLB’s 2017 postseason social media content strategy by determining the most engaging content to post for any given situation, which resulted in 37% more engagement (new followers or user activity) year-over-yearLed a cross-departmental M&A due diligence team that determined the optimal integration plan to maximize combined revenue for a potential merger worth $310MDeveloped optimization plans to solve for critical growth challenges such as new market penetration (both domestic and international), maintaining competitive parity, and the changing broadcast media landscape

Select project experience:Designed a new franchise proposal appraisal system for MLB’s Deputy Commissioner, using revenue regression models and long-term market growth analyses, to identify opportunities to expand or reorganize the league into new marketsProduced a series of studies on the long-term effects of cord-cutting, changing media content production and creation trends, and opportunities for a rule change that would increase engagement in games

Select project experience:Led valuation of a major wireless telecom provider through a comprehensive financial forecast model around four potential expansion scenarios in advance of a potential $1B acquisition bidDetermined the ideal combination of features, pricing, and offer structure through the design, execution, and analysis of a web-based survey for a new network performance-monitoring product with $60M annual revenue potentialIdentified the most valuable of four potential fiber route acquisition targets through local business enterprise data revenue and competitive landscape analyses, resulting in an increase of our client's annual revenue by $87M

Select project experience:Developed recommendations for firm leadership on a $2B Public Private Partnership deal with EPC client, including socioeconomic/political risk factors, infrastructure limitations, and case studiesQuantified the advantage of midstream asset acquisitions for commodity traders by determining the average trade profits of short-term and geographic arbitrage opportunitiesIdentified key growth drivers (lower quality raw materials, undifferentiated products, and monopolies in emerging economies) among nascent competitors