Kim Powers Email & Phone Number

Concord, Ca, Us

Dallas, Texas, Us

Supported CRM strategy and execution of tests within Agile Pod in partnership with BAU team. • Executed targeted Promo and Editorial tests of creative and segmentation to 1.6M active audience.

San Francisco, California, Us

Liaison between central and brand loyalty teams, cross-functional partners in tech, product management, UX, and digital growth to develop and rollout new capabilities. Created guides and reports for new tools for store and digital channels. Managed one direct report, overseeing development of Contact Center loyalty strategy, customer pain point escalation, and agent recognition strategy. • Drove member experience and loyalty product roadmap by defining enhancements and aligning cross-functionally to develop new capabilities, supporting a program with 42M active members and driving 80% of company sales. • Collaborated with tech and product management teams to identify root causes of loyalty-related issues and customer complaints connected to a 50% drop in acquisitions, resulting in results rebounding to YoY performance. • Updated and maintained comprehensive loyalty process mapping and documentation, ensuring accurate and updated records of changes and improvements. Implemented error reduction strategies through establishing QA protocols and customer journey maps, writing user guides for new capabilities, and hosting launch trainings with business partners. • Supported transition of credit card providers from Synchrony / Visa to Barclays / Mastercard for PLCC and CBCC products through representing loyalty in cross-functional forums, establishing reporting, acquisition linking guidance, prescreen tools, and cascading information to brand loyalty marketing teams to support streamlined transition.

San Francisco, California, Us

Led in-brand loyalty acquisition strategy and supported maximization of sales, lifetime value, retention, and customer engagement. • Promoted in-role to a marketing focus, working closely with new counterpart that took on operations and field engagement. • Supported execution of strategic business initiatives through integrated loyalty program launch, Canada loyalty expansion pilot, and bank transition. • Drove cross-functional collaboration and alignment among leadership, brand stakeholders, and execution teams to ensure cohesive strategy and seamless integration of loyalty messaging across channels. • Forecasted monthly performance, allowing brand leaders to accurately plan marketing budget funded with loyalty incentive payouts. • Built cohesive annual marketing calendar, driving loyalty metrics at key seasonal and brand moments. • Developed strategic marketing campaigns and executed digital tests on various platforms with agile PODs to test and learn, informing future strategy.

San Francisco, California, Us

Owned in-brand loyalty acquisition execution and in-store experience through marketing campaign briefing and developing field incentives and engagement activities. • Promoted in-role to manager. • Developed and executed integrated marketing strategies by collaborating with internal and external business partners, resulting in record-setting conversion and +285% increase vs. control. • Supported execution of strategic business initiatives through launch of multi-tender loyalty pilot, acquisition offer change, cross-brand field training update, and MTL full-fleet accelerated rollout. • Developed and managed $2M annual expense budget, opened POs, and actualized expenses to accurately monitor program costs for finance partners, ensuring vendors were paid on time and program ROI remained on target. • Created dynamic and cross-brand field incentive programs, which recognized and celebrated field associates for performance while driving acquisition results and reducing incentive costs. • Exceed Award recipient.

San Francisco, California, Us

Played a key role in acquiring new cardholders and supporting the maximization of sales, lifetime value, and customer engagement to the brand and the credit card portfolio. • Worked with Store Operations and other business partners to develop and deliver credit card training materials, goals, contests, and promotions and ensured that they are being properly executed to in stores. • Owned campaign development and execution process by working with internal/external business partners; including creative brief writing, creative reviews, and legal feedback. • Analyzed and interpreted financial data, campaign and program results to identify key learnings and recommendations. • Responsible for the set up and QA of promotion codes.

Sausalito, Ca, Us

Delivered strategic and tactical support within broad range of digital and traditional marketing channels, including email campaigns, social media strategies, paid promotion, and advertising to drive ticket sales and camp enrollments. • Implemented paid and organic advertising strategies on traditional and social media, resulting in turning a 26% loss in weekly admission revenue at time of hire to 10% gain in 2+ months. • Tripled organic Facebook reach in first 2 months in role over the previous period through strategic marketing voice changes and photography improvements. • Streamlined email campaign strategy to increase efficiency, cut costs, meet legal requirements, and increase click through rates. • Developed and maintained plan for on-site signage and worked with Graphic Designer and Exhibits team on implementation.

Napa, Ca, Us

Generated and actively involved in all content produced, both internally and externally, including website content, social media, SEO, photography, ad design, HTML e-newsletters, and canned responses for staff. Assistant to Director of Marketing and PR. • Invited by Facebook to speak at Small Business Boost conference, August 1, 2014. • Lead Social Media Strategy, resulting in increased following, engagement, and conversions. ›› Facebook, Twitter, Instagram, Pinterest, Periscope, Tumblr • Wrote first Strategic Marketing Plan in company's 26 year history. • Redesigned Cyber Monday promotion to see 1,900% increase in unit sales. • Replaced outsourced marketing firm, inheriting tasks resulting in $7,500 monthly savings for company. • Worked with journalists to host onboard visits and garner international media coverage. • Protected brand identity by monitoring for trademark infringements. • Commissioned to create permanent piece of welded installation sculpture, displayed at Station. • Marketing Intern (May 2011 - August 2011) with a focus on UK market research.

Napa, Ca, Us

• Researched UK travel journalists through internet search resulting in an increase in press releases and foreign visitor business.• Researched English consumer behavior to understand best communication avenues with target audience.• Hosted travel agents on board the train, giving tours and fielding questions.

Bachelor Of Science (Bs), Business-Marketing, Studio Art Minor

Marketing

Associates In Arts, Business Administration, Management And Operations