Kimberly Rose

Kimberly Rose Email and Phone Number

Fractional Full-Stack CMO/GTM/Startup Advisor and Builder @ CMO Alliance
Kimberly Rose's Location
San Francisco Bay Area, United States, United States
Kimberly Rose's Contact Details
About Kimberly Rose

I’m a maker, a builder, and a groundbreaker. I excel when things are uncertain. I have spent the last 20+ years as a B2B marketing executive, GTM strategist, demand generation innovator, product marketer, content strategist, brand owner, and global marketing leader driving the growth of venture-backed, PE-owned, and publicly traded B2B software and services companies. Leading marketing at scrappy and scaled organizations, I have built and led world-class teams through launches, relaunches, multiple funding rounds, and successful exits. This has led to 11 successful acquisitions and 2 IPOs. I have marketing experience across a range of technology segments in (not limited to) AI (data science, deep learning, machine learning), cloud and edge computing, compliance, consumer electronics, cybersecurity, enterprise software, Telecom, and SaaS. I can be reached at krose@shapetechmarketing.com or 650-759-6385. Specialties: public relations, analysts relations, branding, social media, marketing communications, press/speaker training, sales enablement, company launches, product launches, SEO, lead generation, advertising, tradeshows, sales enablement, marketing, strategic counsel, marketing operations, customer acquisition, consumer, webinars, website development, content marketing, SaaS, product marketing, digital marketing, startups, content creation, competitive analysis, growth marketing, strategic planning, design thinking, lean startup, customer journey mapping, executive communications, public relations

Kimberly Rose's Current Company Details
CMO Alliance

Cmo Alliance

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Fractional Full-Stack CMO/GTM/Startup Advisor and Builder
Kimberly Rose Work Experience Details
  • Cmo Alliance
    Member
    Cmo Alliance Apr 2024 - Present
    San Francisco, Us
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  • Brightmetrics
    Fractional Cmo
    Brightmetrics Apr 2024 - Present
    Petaluma, California, Us
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  • Revgenius
    Member
    Revgenius Jul 2023 - Present
    New York, Us
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  • Shapetech Marketing
    Startup Advisor
    Shapetech Marketing 2012 - Present
    San Carlos, California, Us
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  • Shapetech Marketing
    Fractional Cmo/Founder
    Shapetech Marketing 2013 - Present
    San Carlos, California, Us
    I partner with early and growth-stage companies to create and execute all go-to-market activities that include researching market and competitor insights, defining and developing company/product positioning, demand generation, conducting company/product launches, increasing brand awareness (PR), managing content marketing programs, orchestrating events, and optimizing digital marketing campaigns. Clients included (not limited to) Affinity Solutions, AI Fund, Altiscale, Bearing.ai, Credo AI, Deep Vision, Forescout, Hortonworks (Cloudera), Mach49, Stanley Black & Decker, and Woebot.Highlights:Altiscale (Artificial Intelligence) — Acquired by SAP: Formulated and executed company and product launch, including branding, messaging, and public relations for a new Hadoop-as-a-Service offering. Spearheaded all go-to-market strategies — increased ARR by 250% within 18 months. Proactive marketing helped secure Series B Funding. Affinity Solutions (Artificial Intelligence): Effectively repositioned and rebranded the company to reflect its newly created predictive analytics marketing cloud for advertisers. Launched a new Marketing Cloud within a highly competitive space and gained immediate awareness within the financial, retail, and MarTech ecosystems. Revenue was boosted with key DMPs/DSPs. Overall pipeline increased by 55% within six months.www.shapetechmarketing.com
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  • Opscanvas
    Fractional Cmo
    Opscanvas Jan 2023 - Jan 2024
    OpsCanvas' primary focus is on simplifying cloud deployments by automating the creation of Infrastructure as Code (IaC). By automating the deployment process and incorporating built-in best practices, OpsCanvas eliminates the need for specialized IaC expertise.Company Launch and Strategic Development: Instrumental in the foundational planning and setting of the strategic trajectory for OpsCanvas.Alpha and Beta Tester Recruitment and Management: Managed the recruitment and coordination of alpha and beta testers, playing a vital role in product development and user experience optimization.Product-Led Growth (PLG) Strategy for Developers: Successfully implemented a PLG strategy focused on developers, enhancing product adoption and engagement.Content Marketing and Brand Identity: Established a robust content marketing program, forging a solid and cohesive brand identity.Product Marketing: Developed and executed product marketing strategies, ensuring alignment with market needs and enhancing product visibility. Conducted comprehensive market analysis and drove business development by forging strategic partnerships, especially in service provider recruitment.Demand Generation: Combined efforts in integrating HubSpot with demand generation activities, leading to streamlined processes and increased customer engagement. This approach significantly contributed to organic growth, leveraging content marketing and targeted campaigns. Implemented social selling campaigns for developers and service providers.
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  • Incisive Software Corporation
    Fractional Cmo
    Incisive Software Corporation Jan 2023 - Sep 2023
    Campbell, California, Us
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  • Trustero
    Vp Of Marketing And Business Development
    Trustero Apr 2021 - Oct 2022
    Palo Alto, Ca, Us
    Successfully branded and launched the company in March 2022. Developed the company’s integrated marketing program focused on awareness, pipeline, and customer acquisition. Fostered partnerships with more than 30 CPAs to develop referral channels and gain feedback for future product development.Orchestrated all pre-launch work on product-market fit, competitive analyses, early-adopter, and recruitment/management of the alpha testing process.
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  • Ai Fund Venture Studio
    Fractional Cmo/Advisor To Portfolio Companies (Through Shapetechnology)
    Ai Fund Venture Studio Jul 2020 - Apr 2021
    Palo Alto, California, Us
    Worked with many of the portfolio companies within the areas of marketing, including branding, PR, SEO, product marketing, product launches, go-to-market strategies, etc.
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  • Ai Fund Venture Studio
    Vp Of Marketing
    Ai Fund Venture Studio Jul 2019 - Jul 2020
    Palo Alto, California, Us
    Founded in 2017 by Dr. Andrew Ng, the $176 million funded venture studio harnesses the use of artificial intelligence to create innovative solutions to move humanity forward.Developed a new build methodology based on ‘Design Thinking’ to build companies better and faster. The first cohort was completed in three months.Launched five AI companies within EdTech, Healthcare, Human Capital, and Maritime marketplaces.Managed public relations and investor relations activities — annual investor day, newsletters, events, branding, and speaking opportunities. Conceived thought leadership video series and executed The Launcher video series for the startup community, increasing social following by 600%.
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  • Stanley Black & Decker, Inc.
    Marketing Lead For Incubator (Through Shapetechnology)
    Stanley Black & Decker, Inc. Dec 2017 - May 2018
    New Britain, Ct, Us
    Developed an exponential business by assessing hiring issues within the Non-Destructive Testing (NDT) marketplace. Received initial seed funding from New Venture Board for product development.
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  • Affinity Solutions
    Fractional Cmo (Through Shapetechnology)
    Affinity Solutions 2016 - 2018
    New York, Ny, Us
    Effectively repositioned and rebranded the company, as well as launched its newly created predictive analytics marketing cloud for advertisers. Developed the company’s first integrated marketing program to drive leads and ensure message consistency. Managed campaign execution across all channels – paid, email, webinars, tradeshows, PR, analyst relations, social media, sales enablement, partnerships, etc.
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  • Altiscale
    Fractional Cmo (Through Shapetechnology)
    Altiscale 2013 - 2015
    Palo Alto, California, Us
    Altiscale (Acquired by SAP) is the former Hadoop-as-a-Service leader that provided a high-performance, scalable solution for managing Hadoop in the cloud. Formulated and executed company and product launch, which included messaging and branding for a new Hadoop-as-a-Service offering. Spearheaded all go-to-market strategies — increased ARR by 250% within 18 months. Proactive marketing helped secure $30 million in Series B Funding.
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  • Hortonworks
    Sr. Director Of Corporate Marketing
    Hortonworks 2012 - 2013
    Santa Clara, California, Us
    Developed and supported open-source software designed to manage Big Data. Evangelized the company's first big data offering into the marketplace, which quickly became the industry’s top Hadoop distribution. Managed the global PR program that increased the overall share of voice by 500% and expanded social following by 400%. Hired and led domestic and international PR agencies. Instituted best SEO/SEM practices for the website, and increased traffic on average by 150% month over month.
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  • Self-Employed
    Senior Marketing Consultant
    Self-Employed 2011 - 2012
    Conducted ongoing marketing and public relations support for companies within the network connectivity, unified network storage, WIMAX, and consumer marketplaces.
  • Proofpoint
    Sr. Director Of Marketing Communications & Public Relations
    Proofpoint 2010 - 2011
    Sunnyvale, California, Us
    Headed up global marketing communications for this cybersecurity company, and helped grow revenue by 30% worldwide.• Created and executed overall messaging, corporate branding strategy, blogging, CEO video series, customer success program, and launch campaigns and increased media coverage by 200% within 12 months.• Repositioned company to be a SaaS provider of email security and compliance and secured industry adoption within three months of launch. • Hired and managed an internal marketing team, and domestic, and International PR agencies.
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  • Shoretel
    Sr. Director Of Marketing Communications
    Shoretel 2005 - 2008
    Kanata, On, Us
    The company’s business communications system delivered voice, unified communications (UC), and contact center capabilities to enterprises. Repositioned company to be a Unified Communications provider, which led to a successful IPO (raised $75 million) in 2007.• Led all global marketing communications (EMEA/APAC) functions, including AR/PR, content marketing, social media, branding, website development, and sales events.• Worked on the IPO team to manage the company messaging and communications to the public.• Established a corporate brand and repositioned the company to incorporate its full line of Unified Communications (UC) products and services. Within three months, the company was in UC RFPs against Cisco and Mitel.• Led and nurtured a seven-person MarCom team.
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  • Shapetechnology
    Founder And President
    Shapetechnology 1995 - 2005
    San Carlos, California, Us
    The agency was the first of its kind to provide end-to-end integrated marketing services. Established and grew a highly profitable business that focused on delivering high-quality marketing services. Agency was ranked one of "The Top 25 Agencies of Silicon Valley" (PRWeek and San Jose Business Journal).• Transformed operational model to optimize strategy, priorities, and organizational structure, resulting in a more effective client engagement model with top-line growth.• Had P&L management with a strong focus on revenue and metrics.• Supported clients’ IPOs, mergers and acquisitions through all stages, including the IPO of Cylink, Axis Communications, and Alcatel's acquisition of Internet Devices.• Built and inspired 20 full-time employees, and a strong subcontractor network to provide the highest level of service to 25 concurrent clients. Grew agency to $3+ million in yearly revenue.
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Kimberly Rose Education Details

  • San José State University
    San José State University
    Marketing

Frequently Asked Questions about Kimberly Rose

What company does Kimberly Rose work for?

Kimberly Rose works for Cmo Alliance

What is Kimberly Rose's role at the current company?

Kimberly Rose's current role is Fractional Full-Stack CMO/GTM/Startup Advisor and Builder.

What is Kimberly Rose's email address?

Kimberly Rose's email address is ki****@****fund.ai

What is Kimberly Rose's direct phone number?

Kimberly Rose's direct phone number is +141589*****

What schools did Kimberly Rose attend?

Kimberly Rose attended San José State University.

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