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Successful leader driving revenue growth through formulation of competitive global pricing strategies in the Healthcare IT industry. Experienced in multiple software pricing and licensing methodologies including perpetual licensing, subscription licensing, and cloud-based SAAS licensing. Lead cross-functional teams with finance, product management, engineering, client services, and sales to develop pricing that is market competitive while achieving requisite gross margins. CORE COMPETENCIES:• Healthcare IT Business Planning.• Domestic and International Pricing, Discounting, and Profitability Methodologies.• Cloud-Based Pricing and Licensing.• New Market Channel Pricing Strategies.• Deal Structure and Execution. • Business Case/New Product Financial Pro Formas.• Financial Modeling using Excel including Value Proposition, ROI, Total Cost of Ownership.• Pricing Analytics for Continuous Process Improvement.• Contract Development, Negotiation, and Management.SUMMARY OF QUALIFICATIONS:Establish Pricing and Licensing function for multiple Healthcare IT Vendors incorporating the financial and legal aspects of the product management and sales processes including pricing and discounting strategies, profitability, financial modeling, and contract negotiation management. Cross functional team leader coordinating product management, engineering, product development, client services, product marketing, legal, and finance to deliver best in class support to sales teams.Negotiated 200+ multi-million dollar healthcare IT contracts with multi-billion dollar healthcare organizations.Structure and execute multi-million dollar deals using appropriate pricing and licensing methodology to meet organization's financial objectives, limit risk, and adhere to revenue recognition guidelines. Construct complex pro forma business case models to evaluate financial returns of proposed new products and service lines.
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RetiredRetired Oct 2021 - Present -
Sr. Director, Renewals Operations For Edi Software ProviderEdifecs Apr 2017 - Jan 2022Bellevue, WashingtonManage $100+ million renewal book of business.Develop annual subscription renewal pricing strategies with average five percent annual increases. Focus on reducing renewal leakage by identifying common trends and developing mitigation strategies.Create real time white space reports using Excel pivot tables to identify upsell opportunities within current customer base. -
Director Of Pricing, Licensing, And Contracting For Long Term Care/Home Care Emr VendorHealthmedx, Llc (Netsmart) Jul 2012 - Oct 2016Ozark, MissouriClosed 85+ new healthcare accounts including UPMC, Adventist, Sentara Health, Centra Health, Virtua Health, Abramson, and Maxim.Developed a variety of licensing models and pricing strategies and methodologies, including perpetual, term, subscription, and cloud-based SAAS models, to support new and renewal business. Created and maintained comprehensive pricing tool used by sales for new, add on, and renewal business. Authored and negotiated customer perpetual license and SAAS license agreements templates as well as third party agreements including non-disclosure, consulting, referral, partner, distributor, intellectual property license, and reseller agreements. Reduced reliance on outside counsel resulting in a net $300K+ savings in annual legal expense. Chaired Pricing Committee to approve new product pricing and discount strategies to ensure product pricing was market competitive while achieving requisite gross margins. Committee members included CEO, CFO, Vice President of Sales, Vice President of Product Management, Vice President of Client Services, and Vice President of Product Development.Developed financial pro formas for Product Management to determine financial risks and opportunities in evaluating new products and services. -
Director, Pricing, Licensing, And Contracting For Icu Telehealth VendorVisicu, Inc. (Philips Healthcare) Nov 2002 - Jun 2012Baltimore, MarylandLaunched the Pricing and Licensing role to drive revenue and market growth. Improved win rate by 80% and accelerated deal execution by 60 days.Closed over 60 multi-million dollar new accounts including Advocate, Geisinger Health, New York Presbyterian, Banner Health, Aurora, Northshore-Long Island Jewish, and Memorial Hermann Developed perpetual, subscription term, and ‘at risk’ license pricing models for domestic and international markets. Pricing models included contribution margin analysis incorporating revenue, direct costs, indirect costs, and labor costs to ensure all contracts achieved requisite profitability. Created and maintained sales pricing tool and generated prospect and customer pricing and cost proposals utilizing applicable pricing model.Developed value proposition/return on investment model applying empirical financial benefits from customer base along with a total cost of ownership (capital and operating expense) to calculate net present value and internal rate of return. Authored and negotiated all agreements including customer, third party sublicense, consulting, and distributor agreements. Reduced reliance on outside counsel resulting in a net $200K+ savings in annual legal expense.Led effort to harmonize a variety of disparate licensing agreements across product lines to facilitate multi-product enterprise sales. -
Director, Finance And Administration For Community On Line Healthcare Services VendorPointshare (Siemens Health Services) Aug 2000 - Oct 2002Bellevue, WashingtonDeveloped pricing and discount strategy for ASP-delivered subscription services. Pricing, discounts, and profitability based on calculating direct and indirect costs, time period to return margin targets, and marketplace acceptance. Authored and negotiated all customer agreements with healthcare providers and health plans and third party agreements with value-added resellers, co-marketing partners, and alliance partners.
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Vice President, Operations For Cardiology Software VendorLumedx Nov 1997 - Jul 2000Bellevue, WashingtonManaged approximately sixty employees across Product Management, Engineering and Client Services. Staff responsibilities included product requirements and specifications; product development, documentation, testing and release; systems implementation and client training; 24-hour technical support; and account management.Established Client Services Department as a revenue center by increasing the quality and value of professional services delivered to clients. Restructured system implementation methodology to ensure successful installations that supported Lumedx’ financial goals.Managed the engineering product delivery schedule to maximize revenue, accelerate collections and increase client satisfaction. Reduced the Engineering Department backlog from $2 million to $300K in eighteen months. -
Director, Sales Business Planning For Acute Care Emr VendorPhamis, Inc. (Idx Corporation) Feb 1994 - Nov 1997Seattle, WashingtonEstablished the Business Planning process, which entailed consulting with the prospect to determine the products, hardware, customizations, and implementation services required. Used the business plan to negotiate the final contract price. Managed the Sales Department support staff including Contracts Manager, Proposal Response staff, Sales Database Administrator and Associate Business Manager. Negotiated all agreements for domestic and international markets to meet gross margin targets. Customers negotiated with include Chelsea & Westminster (England), Vancouver Health (Canada), Jefferson Health, and Montefiore Health System.
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Practice Director For Healthcare It Consulting FirmJoseph Deluca Associates Aug 1988 - Feb 1994San Francisco, CaliforniaProvided consulting services focusing on long range strategic information systems planning, vendor selection, and project management implementation services for healthcare organizations. Developed the long-range strategic information systems plan and managed the vendor selection process for six healthcare clients.Project managed the implementation of five integrated healthcare information systems including administrative, financial, and clinical applications. Authored JDA's Vendor Selection Methodology, a comprehensive approach toward information systems acquisition, and JDA's Systems Implementation Methodology; a guidebook used in the implementation of new healthcare information systems.
Kim Rosenbaum Skills
Kim Rosenbaum Education Details
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Master Of Business Administration (M.B.A.) -
Bachelor’S Degree
Frequently Asked Questions about Kim Rosenbaum
What company does Kim Rosenbaum work for?
Kim Rosenbaum works for Retired
What is Kim Rosenbaum's role at the current company?
Kim Rosenbaum's current role is Retired.
What is Kim Rosenbaum's email address?
Kim Rosenbaum's email address is ki****@****ecs.com
What is Kim Rosenbaum's direct phone number?
Kim Rosenbaum's direct phone number is 1(877)875*****
What schools did Kim Rosenbaum attend?
Kim Rosenbaum attended University Of California, Berkeley, Haas School Of Business, Connecticut College.
What skills is Kim Rosenbaum known for?
Kim Rosenbaum has skills like Healthcare Information Technology, Strategy, Business Development, Product Management, Healthcare, Project Management, Business Strategy, Management, Consulting, Hospitals, Ehr, Business Planning.
Who are Kim Rosenbaum's colleagues?
Kim Rosenbaum's colleagues are Lazar Feygin, Peter Kim, Sirdell Jordan, David Johnston, Patrick Hanratty, Garry Thrush, Bill Crimmel.
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