Kim R. Email and Phone Number
Kim R. work email
- Valid
- Valid
Kim R. personal email
Kim R. phone numbers
C-suite Executive with exceptional experience in product, performance, and brand marketing. Starting at a traditional Mad Ave Agency, today I am the CMO at fintech pioneer, Betterment. I oversee D2C and B2B marketing, including media, creative, insights, content, social, product, and performance. Under my leadership, we have built a valuable brand, and crushed key metrics including improved efficiency, shortening payback, increasing LTV, and customer composition. Previously I was at Viacom, where I launched and built iconic brands including Nickelodeon and TV Land. Along the way, I received multiple awards including an Emmy, an Effie, and Variety’s brand Innovator award. FinTech • Media • Entertainment Contact me for board opportunities
Betterment
View- Website:
- betterment.com
- Employees:
- 51
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Chief Marketing OfficerBetterment Jan 2021 - PresentNew York, New York, UsFintech pioneer, now the largest independent digital investment advisor. Reporting to the CEO, I oversee the consumer and B2B marketing teams, leading all brand and advertising initiatives. My teams include Acquisition, Growth, Customer, and Product Marketing. Insights, Creative, Content, Brand, and Social Media. Since joining, I spearheaded a full rebrand, executed a successful price change, improved CAC & LTV and shortened ad spend payback period. Currently working on growth initiatives, media strategy, and positioning for the Betterment at Work LOB, which has multiple product launches this year. I partner closely with Legal and Compliance; producing highly creative work in a highly regulated industry.
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Executive Vice President, Chief Creative Officer & Head Of Marketing, NickelodeonViacom Feb 2017 - Mar 2020New York, Ny, UsPromoted to newly created position, reporting to President, Nickelodeon Networks Group. A hybrid role of Executive Creative Director and Head of Marketing, I had the privilege of leading a 200+ person team, and a suite of brands including Nickelodeon, Nick At Nite, Teen Nick, Nicktoons and Nick Rewind, as well as brand lead for Viacom Digital Studios. ✓ Architect of the networks’ first “always-on marketing plan”, resulting in gains in all key demos and triple-digit growth across all platforms. ✓ Led multiple agency reviews and retained Nickelodeon’s first multicultural agency. Won an emmy for DEIB brand campaign, "That's Me".✓ Repositioned Nickelodeon for Gen Z, building brand affinity and market share. Spearheaded award-winning global rebrand. Grew social media footprint to 300M fans.✓ Marketing of the Tony Award-winning SpongeBob SquarePants, Broadway Musical.✓ Oversaw franchise marketing of #happybirthdayspongebob, a multi million dollar campaign for the yellow icons 20th anniversary, resulting in Nickelodeon’s highest-rated premiere in over 3 years.✓ Produced key events and experiences including advertiser upfront presentations. -
Executive Vice President Marketing And Creative, Tv LandViacom Jan 2009 - Dec 2017New York, Ny, UsPart of the network launch team, I worked across the organization to become the first Executive Vice President of Marketing and Creative, reporting to the network President. Marketed multiple series including the breakout hit YOUNGER and emmy-award winning HOT IN CLEVELAND. Launched the network APP, built social media platforms, and oversaw network rebrand.
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Senior Vice President Creative Director, Tv Land & Nick At NiteViacom Jan 2000 - Dec 2008New York, Ny, UsLead creative department for Viacom's key adult/women brands. Produced advertiser upfront presentations, brand integrations, and all partner materials. Oversaw brand identity and on-air promotion.
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Vice President Creative Services, NickelodeonNickelodeon 1994 - 1999Los Angeles, Ca, Us -
ProducerYoung & Rubicam 1991 - 1994New York, Ny, Us
Kim R. Skills
Kim R. Education Details
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University Of IowaCommunication And Media Studies
Frequently Asked Questions about Kim R.
What company does Kim R. work for?
Kim R. works for Betterment
What is Kim R.'s role at the current company?
Kim R.'s current role is Marketing & Creative Chief I build brands and businesses.
What is Kim R.'s email address?
Kim R.'s email address is ki****@****and.com
What is Kim R.'s direct phone number?
Kim R.'s direct phone number is 121284*****
What schools did Kim R. attend?
Kim R. attended University Of Iowa.
What skills is Kim R. known for?
Kim R. has skills like Television, Entertainment, Video Production, New Media, Broadcast, Integrated Marketing, Digital Marketing, Digital Media, Creative Direction, Partnership Marketing, Film, Consumer Marketing.
Who are Kim R.'s colleagues?
Kim R.'s colleagues are Jung Park, Carter Da Hustler Yg, Andres Gonzalez Telo, Max P., Terence Hatten, Growth Tech, Casey Rogers.
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