Kim Ross Email & Phone Number

Provide small businesses and non-profits with marketing strategy, messaging, and digital marketing campaigns, including email, search engine marketing, and social media, to identify market opportunities and drive revenue.• Designed and developed messaging and content for a foundation focused on long-term and post-acute care medicine to increase donor engagement.• Created investor business plan for a nutritional supplement company resulting in successful acquisition. Spearheaded and executed ecommerce strategy.• Facilitated strategic business planning process and served as outsourced Director of Marketing for a large IT training company through a successful transition in leadership.

Kansas City, Mo, Us

Front line manager responsible for:• Leadership and development of tax associates• Delivering an outstanding client experience• Achieving office growth objectives• Resource on tax topics• Preparing accurate tax returns

Mclean, Va, Us

Responsible for brand awareness, thought leadership, demand generation, trade shows, and events.• Managed trade shows, webinars and marketing campaigns resulting in achievement of 139% of lead goal.• Revamped trade show asset management process and booth properties for enhanced brand visibility.• Reframed B2B positioning and messaging for optimal resonance.

Edina, Minnesota, Us

Responsible for marketing strategy, demand generation, messaging, partnerships, and marketing events.• Managed paid and organic campaigns and webinars resulting in 50% of July scheduled demos.• Updated product positioning and messaging.• Initiated product marketing activities including educating product management and development leaders.• Improved HubSpot implementation to support market segmentation and more accurate lead scoring.

Minneapolis, Minnesota, Us

• Built and executed marketing campaigns that initiated 64% of closed won net new business opportunities. • Directed the MedHub annual user conference. Increased attendance 51% year over year.• Rebooted the MedHub marketing organization resulting in streamlined processes and improved outcomes.• Collaborated with product management to update positioning and messaging for both the MedHub and eValue product lines to more effectively communicate the value proposition to customers and prospects.• Initiated the development of a social media strategy, updated key assets, and identified keywords for SEO and PPC campaigns..

Fort Lauderdale, Florida, Us

• Successfully launched new software offering.• Implemented CRM to effectively manage the sales pipeline.• Led team responsible for demand generation and sales.

Bloomington, Mn, Us

• Achieved 46% unaided brand awareness 3 years after developing and implementing new branding, positioning, and key messages for the company and products. • Developed complete library of sales enablement tools including pitch decks, case studies, collateral, and an ROI tool resulting in increased effectiveness of the sales team and consistency in communication.• Worked with internal and external subject matter experts to develop content that was syndicated in industry publications contributing to thought leadership and brand awareness.• Reinvented and managed annual user conference, resulting in 20%+ increase in year-over-year attendance and 95+% customer satisfaction.• Successfully integrated 3 acquired companies and products into the overall branding and marketing strategy resulting in growth in both market share and share of wallet with existing customers.

New York, Ny, Us

• Supervised marketing communications managers responsible for global lead generation for key vertical markets including healthcare, retail, public sector and financial services ensuring consistent branding and processes to leverage resources across industry segments. • Developed a customer reference program to increase customer engagement and drive case studies and successful reference activities with prospects.• Led the annual user conference, a gathering of thousands of professionals engaged in the Lawson community, managing a multi-million dollar budget to break even and achieving 95+% customer satisfaction.

Minneapolis, Minnesota, Us

• Member of the entrepreneurial team that developed the strategic plan for an acquisition to jump start the business and successfully managed it to exceed growth targets and expand service offerings.• Created and implemented sales strategy, process, and marketing tools contributing to 313% year over year revenue growth.• Developed and delivered new email marketing service offering using a marketing automation system. Grew from 0 to 250,000 emails sent per quarter in less than a year. Achieved above average open and click through rates.

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Science Degree, Accounting