Kim Ross

Kim Ross Email and Phone Number

Marketing and Communications Executive making a positive impact through inspired leadership and effective execution. @ H&R Block
Kim Ross's Location
Greater Minneapolis-St. Paul Area, United States, United States
About Kim Ross

I’m a positive, confident, forward-thinking business and marketing leader inspired by helping organizations, their people and clients achieve their visions of success.I use my considerable experience in strategy and marketing for technology, healthcare, and professional services organizations, combined with my insatiable curiosity for current best practices and future trends, to develop creative and relevant approaches to building brands, generating demand, engaging customers, and driving revenue.My professional life is balanced with serving my community as a member of the Eden Prairie School Board and the Eden Prairie Noon Rotary Club. I value loyalty as shown by my unwavering support of Minnesota sports teams. Live music, great food, family and friends restore my soul.

Kim Ross's Current Company Details
H&R Block

H&R Block

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Marketing and Communications Executive making a positive impact through inspired leadership and effective execution.
Kim Ross Work Experience Details
  • Kim A. Ross Consulting
    Principal Consultant
    Kim A. Ross Consulting 2024 - Present
    Provide small businesses and non-profits with marketing strategy, messaging, and digital marketing campaigns, including email, search engine marketing, and social media, to identify market opportunities and drive revenue.• Designed and developed messaging and content for a foundation focused on long-term and post-acute care medicine to increase donor engagement.• Created investor business plan for a nutritional supplement company resulting in successful acquisition. Spearheaded and executed ecommerce strategy.• Facilitated strategic business planning process and served as outsourced Director of Marketing for a large IT training company through a successful transition in leadership.
  • H&R Block
    Team Leader And Tax Specialist
    H&R Block 2024 - Present
    Kansas City, Mo, Us
    Front line manager responsible for:• Leadership and development of tax associates• Delivering an outstanding client experience• Achieving office growth objectives• Resource on tax topics• Preparing accurate tax returns
  • Shiftmed
    Senior Director Of Marketing, B2B
    Shiftmed 2022 - 2023
    Mclean, Va, Us
    Responsible for brand awareness, thought leadership, demand generation, trade shows, and events.• Managed trade shows, webinars and marketing campaigns resulting in achievement of 139% of lead goal.• Revamped trade show asset management process and booth properties for enhanced brand visibility.• Reframed B2B positioning and messaging for optimal resonance.
  • Parallax
    Director Of Marketing
    Parallax 2022 - 2022
    Edina, Minnesota, Us
    Responsible for marketing strategy, demand generation, messaging, partnerships, and marketing events.• Managed paid and organic campaigns and webinars resulting in 50% of July scheduled demos.• Updated product positioning and messaging.• Initiated product marketing activities including educating product management and development leaders.• Improved HubSpot implementation to support market segmentation and more accurate lead scoring.
  • Medhub
    Director Of Marketing
    Medhub 2018 - 2020
    Minneapolis, Minnesota, Us
    • Built and executed marketing campaigns that initiated 64% of closed won net new business opportunities. • Directed the MedHub annual user conference. Increased attendance 51% year over year.• Rebooted the MedHub marketing organization resulting in streamlined processes and improved outcomes.• Collaborated with product management to update positioning and messaging for both the MedHub and eValue product lines to more effectively communicate the value proposition to customers and prospects.• Initiated the development of a social media strategy, updated key assets, and identified keywords for SEO and PPC campaigns..
  • Outcome Engenuity Llc
    Marketing And Sales Director
    Outcome Engenuity Llc 2017 - 2017
    Fort Lauderdale, Florida, Us
    • Successfully launched new software offering.• Implemented CRM to effectively manage the sales pipeline.• Led team responsible for demand generation and sales.
  • Matrixcare
    Senior Director, Marketing
    Matrixcare 2012 - 2016
    Bloomington, Mn, Us
    • Achieved 46% unaided brand awareness 3 years after developing and implementing new branding, positioning, and key messages for the company and products. • Developed complete library of sales enablement tools including pitch decks, case studies, collateral, and an ROI tool resulting in increased effectiveness of the sales team and consistency in communication.• Worked with internal and external subject matter experts to develop content that was syndicated in industry publications contributing to thought leadership and brand awareness.• Reinvented and managed annual user conference, resulting in 20%+ increase in year-over-year attendance and 95+% customer satisfaction.• Successfully integrated 3 acquired companies and products into the overall branding and marketing strategy resulting in growth in both market share and share of wallet with existing customers.
  • Infor
    Director, Marketing Communications
    Infor 2007 - 2012
    New York, Ny, Us
    • Supervised marketing communications managers responsible for global lead generation for key vertical markets including healthcare, retail, public sector and financial services ensuring consistent branding and processes to leverage resources across industry segments. • Developed a customer reference program to increase customer engagement and drive case studies and successful reference activities with prospects.• Led the annual user conference, a gathering of thousands of professionals engaged in the Lawson community, managing a multi-million dollar budget to break even and achieving 95+% customer satisfaction.
  • Outsell
    Director Of Marketing
    Outsell 2004 - 2006
    Minneapolis, Minnesota, Us
    • Member of the entrepreneurial team that developed the strategic plan for an acquisition to jump start the business and successfully managed it to exceed growth targets and expand service offerings.• Created and implemented sales strategy, process, and marketing tools contributing to 313% year over year revenue growth.• Developed and delivered new email marketing service offering using a marketing automation system. Grew from 0 to 250,000 emails sent per quarter in less than a year. Achieved above average open and click through rates.

Kim Ross Skills

Lead Generation Online Marketing Strategic Planning Marketing Email Marketing B2b Marketing Strategy Product Marketing Team Leadership Business Development Marketing Communications Leadership Management Strategic Partnerships Corporate Branding Product Management Enterprise Software Operations Management E Commerce Saas Product Development Personnel Management Training B2b Marketing Crm Marketing Management Business To Business

Kim Ross Education Details

  • University Of St. Thomas - Opus College Of Business
    University Of St. Thomas - Opus College Of Business
    Marketing
  • University Of Minnesota
    University Of Minnesota
    Accounting

Frequently Asked Questions about Kim Ross

What company does Kim Ross work for?

Kim Ross works for H&r Block

What is Kim Ross's role at the current company?

Kim Ross's current role is Marketing and Communications Executive making a positive impact through inspired leadership and effective execution..

What is Kim Ross's email address?

Kim Ross's email address is ro****@****are.com

What is Kim Ross's direct phone number?

Kim Ross's direct phone number is +194148*****

What schools did Kim Ross attend?

Kim Ross attended University Of St. Thomas - Opus College Of Business, University Of Minnesota.

What are some of Kim Ross's interests?

Kim Ross has interest in Children.

What skills is Kim Ross known for?

Kim Ross has skills like Lead Generation, Online Marketing, Strategic Planning, Marketing, Email Marketing, B2b, Marketing Strategy, Product Marketing, Team Leadership, Business Development, Marketing Communications, Leadership.

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