Serve a portfolio of agency clients with an emphasis on comprehensive accounts.Support the development of new client solutions.Partner with sales in the business development and sales-to-service process.Identify and maximize opportunities identified in Pursuant GivingDNA augmented intelligence tool.Provide strategic fundraising thought leadership through online and in-person training workshops for The Allegiance Group + Pursuant, as well as at national conferences for fundraising professionals like DFW Philanthropy, Christian Leadership Alliance, Faith & Fundraising Conference/BRIDGE Conference and more.

I impact overall client service performance for a portfolio of clients ensuring financial goal attainment, development of agency/client relationships, while coaching and mentoring client service staff members. I have had great success in client retention and high referencibility. In detail, I:-Lead the strategic process and campaign development, implementation and analysis for client broad-based fundraising to inform mid-level and major donor opportunities fora client base that includes faith-based national and international nonprofit organizations--broadcast, para-church ministries, and general nonprofit, rescue/relief and health and human services organizations.- Have had proven results in direct response fundraising and acquisition--both direct mail and online and subject-matter expertise in recurring giving--achieving year-over-year growth for clients.

DECLARE! Marketing & Consulting helps organization and business leaders utilize the disciplines of marketing and strategic planning to inform and demonstrate their ability to meet human and organizational needs through products, services and community outreach efforts.DECLARE! provides tailored solutions in the following focus areas:- Creating or refining vision, mission statements and strategic business plans- Building connections for an organization’s brand- Marketing and promoting an organization’s key messages, work and events - Training nonprofit and other professionals in developing and executing goal-oriented marketing and event plans- Writing and developing grant proposals to help fund an organization’s mission Recent Work• Developed promotional plan and website, social media and print executions for two professional learning programs for Learning Forward—an international association of learning educators focused on improved student achievement. • Ongoing development of collateral materials, constituent newsletter and fundraising letters for Operation-Oasis.• Developed total marketing, website strategy and execution for rebranding of Faith & Philanthropy Institute (fpiweb.org).• Created and executed all aspects of FPI’s collateral development, email and website marketing.• Co-created event (with FPI) and developed and implemented complete marketing strategy and collateral materials for IGNITE Greater Works (IGW)—an effort to celebrate and inform the Dallas community of proven faith-based program models and to equip churches and nonprofits for more effective outreach (November 2009).• Provided brand and marketing strategy for local fitness center and nonprofit organizations.• Provided training to over 20 nonprofit organizations on brand and marketing strategy development and execution.• Continued to lead Seasonal Candy BU for combined Brach’s/Farley’s & Sathers (F&S) brands as a consultant after F&S buyout of Brach’s. (through 5/2008).

- Lead all fundraising and marketing—web-based, print, and all other communication for FPI events, conferences, and consulting services.- Led all planning, development, creative, and execution of 2nd biennial IGNITE Greater Works event--securing 80% of the event budget requirements through sponsorship; 100% of event attendees said they would attend again and recommend the event to others.- Created script, led production and editing of FPI video to tell the organization’s story.- Provided training to over 10 nonprofit organizations on communication and presentation skills and the model for community transformation.

- Business Unit leader responsible for managing and growing multimillion dollar Seasonal Candy business (2nd larger BU for company - 32% of overall sales)- Determine relevant business goals & overarching critical strategic framework- Develop long & short term marketing plans that encompass all parts of the marketing mix and insure business goals are achieved. - Negotiate new external partnerships, leverage internal networks to improve processes. - Coach direct reports for professional development

- Led donor development/relations and direct mail fundraising efforts for organization.- Developed copy and provided editorial oversight for key ministry communication vehicles.- Developed ministry marketing strategy for products, conferences, and the National Church Adopt-A-School Initiative.- Developed new CRM website strategy for tonyevans.org.- Developed full-scale strategic marketing plans for the ministry’s women’s conference that resulted in +15% increases in attendance over prior year.

• Led strategic customer planning, sales and marketing execution, business analysis, sales tool development, bottler/retailer relationship building and coaching/training of 2 direct reports• Led a Customer Marketing Team that developed full-year marketing/promotional plans and presented them at regional and national corporate offices for several major Supermarket and Convenience store customers (including Kroger, Albertsons, Safeway, Exxon, Racetrac, Diamond Shamrock) resulting in average Coca-Cola soft drink sales increases of 5%-10% over prior year

• Stewarded the national brand strategies and created relevant local programming for Coca-Cola classic and diet Coke soft drink brands for a five-state area. Directed consumer-based planning, development of local strategies, and collaborated with bottlers on use of all of the marketing vehicles (media, PR, packaging, promotions, marketing assets, community programs, etc.). • Developed launch plans and worked with 5 Coca-Cola Bottling Divisions to introduce diet Coke with Lemon in 5 states which resulted in an incremental 2M cases (vs. plan of 714K) in 2 months

• Directed objective, strategy, and tactical development for local consumer marketing within Louisiana, Mississippi and Texas, which were accomplished through consumer analysis, local brand portfolio management, annual strategic planning, and occasion, channel and event marketing.• Researched and developed a formal soft drink vending program with collateral materials to provide an understanding of the needs of churches and how to gain placement for Coca-Cola products in mega-churches in Texas.• Developed and presented a comprehensive marketing proposal aligning Coca-Cola’s brands with FOOTACTION’s stores and consumers, which resulted in an exclusive national vending contract.• Negotiated and secured a 3-year Coca-Cola soft drink sponsorship contract for the State Farm Bayou Football Classic game at the lowest rate ever. Developed promotions in 10 southern markets, resulting in double-digit sales increases in supermarkets, convenience stores, and at several colleges.

Managed process for cross-divisional work with Advertising, Store Marketing, and Publicity in developing specific Card Shop marketing programs. Execution team leader for Merchandising, IT, Research, and Sales/Channel programs.

- Directed total program execution for multi-million dollar product lines (Keepsake Ornaments and Shoebox Greetings) including: financial objectives, strategic product direction, analysis, pricing, merchandising, research, public relations, promotions, advertising, content development for my products on hallmark.com, national collector/licensor events, and field/retailer presentations. - Successfully planned and executed the annual national unveiling of Hallmark Keepsake Ornaments at retail in three distribution channels: Hallmark card/specialty, chain drug, and department stores. Two-year results saw +24% increase in $/store, +14% increase in units/store vs. prior year in year 1 and +30% in $, +14% in units in year 2.- Received formal recognition by the Product Development Division for significant contribution to the Keepsake Ornament business.

- Sold in beer brands and packages to retail accounts in the Denver, CO market- Coordinated and distributed Anheuser-Busch-branded temporary and permanent point-of-sale marketing materials- Coordinated special events

- Created a PC-based business plan used by management at corporate-owned distributorships (prior one had been mainframe based and cumbersome). Once completed, trainined sales and marketing professionals use it.- Provided information analysis of daily, weekly and monthly sales for 10 corporate-owned beer distributors