Kim Schworm Acosta Email & Phone Number

Olathe, Kansas, United States

* Led a small team — including editorial, design, experts, SEO, and tech — to launch a child development skills content hub from scratch in 4.5 months* Co-led content strategy and development of UX copy and content for hundreds of play activities, articles, tips, DIYs, and Q&As for the Lovevery app* Encouraged and developed team members through service.

United States

* Grew organic blog traffic by 50% YoY through new, repurposed, and optimized content* Improved email newsletter CTR and conversions through strategy and testing of subject line, email copy, topic, and on-page components

• Led editorial strategy for startup health vertical covering topics from fertility to aging in place
• Set voice, tone, editing and accuracy standards to ensure accurate, useful health content
• Developed editorial calendar and managed workflow from ideation to publication
• Trained and managed team of editors and cultivate diverse network of contributors
• Created multi-disciplinary Forbes Health Advisory Board of thought leaders to review, inform, create and champion content
• Collaborated with SEO, production, business, design, PR, and social media partners to create compelling, shareable content that ranks

Overland Park, Kansas, United States

• Led digital content development for the No. 1 senior living referral company in the U.S.
• Planned and managed all daily content operations; trained and managed team of copywriters, editors, and a designer; created editorial calendar
• Collaborated with content strategist and SEO manager to develop content strategy focused on customer journey and keyword opportunities using pillar/cluster model
• Partnered with sales, product, engineering, PR, social media, SEO, and marketing to ensure content furthered company goals and met user needs
• Set editorial vision, style, voice, and tone; ensured voice consistency across content
• Developed relationships with experts in aging, dementia, and senior living to create differentiated, heavily researched content that enabled families to make informed decisions related to long-term care

* Wrote and edited content for BuzzFeed, WorkingMother.com, Parents, Brides, and others* Directed health coverage for VIVmag, the first digital interactive women’s lifestyle magazine* Developed content marketing for P&G brands such as Crest toothpaste * Collaborated with entrepreneur to write and edit book on social impact personality type* Consulted for.

* Developed content strategies for multimillion-dollar books and gifts business* Managed editorial for multiple, varied projects simultaneously and coached staff* Wrote consumer-focused, inspirational short and long content for books, cards and digital* Launched and grew successful everyday children’s books and gift department

* Conceived, developed, assigned and edited news sections, columns and features for leading health and fitness title with a circulation of 1.6 million* Created partnerships with expert contributors, negotiated contracts and ghost-wrote copy* Managed freelance writers and assistant editors; collaborated with designers, photo editors

* Conceived, developed, assigned and edited articles for national consumer magazine* Wrote news stories and columns about infant and women’s health* Copy-edited manuscripts and layouts

* Launched and managed all aspects of five daily e-mail newsletters* Edited web site, guided staff on editorial voice and style and recruited experts