With brands known for their quality and speed, a 175+ unit fast casual restaurant chain operating Capriotti’s and Wing Zone. Recognized in 2023 by Inc. Magazine as one of the U.S.’s 5000 Fastest-Growing Private Companies, by the Las Vegas Review-Journal as a top workplace 2020 – 2023, by Nations Restaurant News as a Creator of the Year, and by Fast Casual as one of the top 25 most successful brands on their Top 100 Movers & Shakers list.Oversee all marketing functions, focusing on driving profitable sales and profits while expanding market presence and ensuring consumer loyalty.

Responsible for fully integrating the end to end brand marketing experience, including brand strategy, annual calendar planning and go to market plans.

Expanded scope to lead Integrated Marketing Communications, overseeing all consumer-facing messaging including Agency Management, Creative Strategy, Design and Production, Social, Digital Marketing and On-Premise Merchandising with joint responsibility for Brand Connections Planning/Demand Generation/Media/PR and Brand Digital.

Responsible for developing digital consumer strategies and customer engagement programs to build a cutting edge direct-to-consumer digital marketing organization. Launched and rapidly scaled adoption of mobile order ahead, aggressively growing addressable customer base and implementing innovative 1:1 marketing initiatives to drive incremental traffic, sales, and profits.

Worked with leading brands to strengthen customer relationships and brand loyalty through strategic planning, data-driven marketing, customer experience, loyalty and customer insights, CRM development, digital transformation, and omni-channel technology selection & implementation. Major clients included a $1B clothing company & a technology provider powering $523B in retail sales

Chief marketer, responsible for ensuring seamless brand execution and experience across all customer touchpoints.Reporting directly to the CEO and serving on the senior executive team, led the award-winning omnichannel marketing group, overseeing brand & creative, e-commerce, media, CRM, consumer insights, digital/social/email marketing, direct mail, private label credit, community engagement, field marketing, marketing operations, and store environment with P&L responsibility across the Golfsmith USA and Golf Town Canada brands.Transitioned marketing and e-commerce to Fairfax (for the Golf Town Canada brand) and Dick's Sporting Goods (for the Golfsmith USA brand) after Golfsmith International's sale.Roles included VP Omnichannel Marketing, Sr. Director of CRM, and Director of CRM.

Launched the CRM, direct marketing, and loyalty initiatives for Charming Charlie, a specialty retailer offering on-trend fashion jewelry and accessories at affordable prices. § Drove the vision, cross-functional planning, development, and execution of a new customer loyalty program. After the pilot exceeded initial expectations, moved quickly to rollout.§ Oversaw direct mail and email marketing initiatives, driving significant incremental sales and margin through new cross-functional strategic planning, improved content, enhanced segmentation, and advanced reporting.§ Served as a member of the Epicor CRM User Advisory Board to share best practices and recommend software enhancements.§ Speaker at numerous events, including 2012 Epicor User Conference, 2012 RIS News Cross-Channel Retail Executive Summit, 2013 IQPC Customer Loyalty Marketing Summit, and 2013 BT for Retail Summit.

§ Managed content, strategy, and segmentation for the $2.6 billion specialty retailer's e-mail marketing program to drive both in-store and online conversion. Consistently showed increasing revenue impact to earn significant budget increases each year. § Identified, tested, executed, and automated successful customer acquisition, engagement, win-back, and retention campaigns for the retail loyalty program that drove a large percentage of overall company growth.§ Partnered with executives and a cross-functional team to develop and implement the company's first retail loyalty program and loyalty database, then to refresh the program in 2010. § Managed the Ask Sally e-mail service program for seven years before co-designing a new department structure to combine all customer service functions.§ Served on the e-Dialog User Advisory Board, collaborating with the email service provider's development team and other UAB members to continuously improve program features and services.§ Supervised, trained and mentored CRM and Web Marketing staff.

§ Led project team that created customer-facing Web site, now a multi-million dollar e-commerce site § Performed day-to-day front-end development and Web content maintenance§ Initiated, implemented, and managed the company’s first e-mail marketing program and strategy§ Developed Ask Sally email service program, allowing customers to receive personalized advice and building sales through two-way communication § Created trade show promotions to introduce SallyBeauty.com to customers and solicit vendor participation

§ Redesigned Web site with an updated look and improved features, increasing online sales 182%§ Produced and sent creative weekly newsletters, increasing subscriber base 152%§ Wrote and edited copy for Web site, print advertising and press releases