Kim Sargent

Kim Sargent Email and Phone Number

Director of Marketing at Branch @ Branch
roanoke, virginia, united states
Kim Sargent's Location
Roanoke, Virginia, United States, United States
Kim Sargent's Contact Details
About Kim Sargent

With over 10 years of dedicated experience in marketing and brand management, my journey at Branch has been marked by a steadfast commitment to excellence and innovation. At the core of my professional ethos is a passion for crafting compelling marketing communications that resonate with diverse audiences. My expertise lies in bridging the gap between business objectives and creative execution, ensuring our messaging aligns with Branch's mission and culture. My role allows me to offer a plethora of perspectives and experiences that significantly contribute to our team's success.In my most recent endeavor as Director of Marketing, I have honed my skills in creative direction, social networking, and marketing communications, leading a team that manages comprehensive advertising campaigns, corporate communications, and brand stewardship across multiple platforms. Our collaborative efforts have been pivotal in enhancing Branch's market presence, attracting top talent, and educating youth about industry opportunities. Through strategic partnerships and innovative social media initiatives, we've successfully advanced the company's goals and reinforced its position as a leader in the sector.

Kim Sargent's Current Company Details
Branch

Branch

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Director of Marketing at Branch
roanoke, virginia, united states
Website:
branchgroup.com
Employees:
57
Kim Sargent Work Experience Details
  • Branch
    Director Of Marketing
    Branch Feb 2022 - Present
    United States
  • Branch
    Marketing Project Manager
    Branch Aug 2019 - Feb 2022
    Roanoke, Virginia Area
    I manage all business unit and corporate department marketing projects and communications while maintaining and growing our brands in all markets. Our team plans, creates, and schedules advertising campaigns, maintains five enterprise websites, manages multiple brands, and plans internal and Human Resources communications. I partner with the Talent team to not only attract new employee owners but campaign to build youth awareness on careers in our industry through creative and untapped channels. Working closely with the business development teams, we develop collateral and deliver media/comms strategy to the get-work departments. Co-leading and managing our team, I'm also responsible for leading the social media and content creation members of the marketing department.
  • Branch
    Marketing Liaison
    Branch Mar 2019 - Jul 2019
    In addition to functioning as the Brand Ambassador and primary contact for our internal customers, I served as the point person for communicating with our internal clients about what exactly their needs are for each marketing campaign. Establishing and maintaining good relationships with key internal stakeholders and outside vendors, manage all marketing projects, plan and enforce deadlines, and help manage social media calendars and content for social media posts are essential to meet company goals and objectives. Our team supports all companies within the Branch Group using effective and creative communication in our day to day operations.
  • The Roanoke Times
    Creative Services/Ad Operations Manager
    The Roanoke Times Aug 2016 - Mar 2019
    Roanoke, Virginia Area
    I led the creative services, marketing, and digital teams by managing daily functions and working with account executives to provide quick, efficient, and effective advertising solutions for our customers in our print (newspaper, magazine, direct mail) and digital (emails, SEM/SEO, websites, programmatic, display ads, etc.) products. My department was also tasked with internal and external marketing communications, events, and providing direct mail solutions for our customers. I worked as the advertising liaison to all other departments within the company and with our print vendors for special products. I am the keeper and creator of processes and a continuous improvement opportunist.
  • The Roanoke Times
    Advertising Page Planner
    The Roanoke Times Jun 2006 - Aug 2016
    Roanoke, Virginia
    -Administrator and coordinator of advertising scheduling and billing systems-Responsible for creating procedures and processes for all advertising page workflows-Processing invoices for outside vendors -Create and support plans and production processes for other newspapers in the group, outside of The Roanoke Times-Practiced continuous improvement to constantly make sure all procedures are meeting company goals and are cost-effective-Support marketing and speculative design teams by organizing and scheduling campaigns, collecting copy, and submitting work to outside vendors -Collaborate with multiple teams in the company such as printing, billing, news, and advertising to ensure cross-department communication regarding special projects, new products, etc.-Plan all retail and classified advertising in accordance with news and production budgets and track all advertising with pre-flight/imaging/pre-press software-Creation and layout of special advertising editorial sections-Participate in cross-functional teams to address issues with other departments.
  • Student Media Advertising
    Advertising Sales Manager
    Student Media Advertising Feb 2004 - May 2006
    Managed all advertising sales for Radford University's Student Media including weekly newspaper, weekly online magazine, bi-annual literary magazine, and yearbook. Led a team of six student (paid) employees: business manager, graphic designers, and account executives. Managed payroll and an annual budget of $10,000. Introduced bundled advertising packages for advertisers. Designed all forms, sales materials, and rate cards. Worked with media buying agencies and completed insertion orders and billing on a national scale. Member of the Student Media Leadership Board.
  • Student Media Advertising
    Account Executive
    Student Media Advertising Oct 2003 - Jul 2004

Kim Sargent Skills

Advertising Newspapers Social Media Magazines Advertising Sales Layout Marketing Social Networking Sales Indesign Online Advertising Facebook Newspaper Publishing Copywriting Digital Media Media Planning Public Relations Editorial Event Planning Social Media Marketing Multimedia Press Releases Media Relations Publications Email Marketing Creative Direction Marketing Communications Page Layout Adobe Creative Suite Graphic Design Mac Blogging Copy Editing Journalism Newsletters Ap Style Online Marketing New Media Digital Marketing Media Buying Content Management Integrated Marketing Interactive Advertising Direct Mail Marketing Strategy Direct Mail Campaigns Print Production

Kim Sargent Education Details

Frequently Asked Questions about Kim Sargent

What company does Kim Sargent work for?

Kim Sargent works for Branch

What is Kim Sargent's role at the current company?

Kim Sargent's current role is Director of Marketing at Branch.

What is Kim Sargent's email address?

Kim Sargent's email address is ki****@****oke.com

What schools did Kim Sargent attend?

Kim Sargent attended Marketing Week Mini Mba With Mark Ritson, Marketing Week Mini Mba With Mark Ritson, Radford University.

What are some of Kim Sargent's interests?

Kim Sargent has interest in Event Planning, Design, Fashion, Real Estate, Reading, Promotions, Organization, Dance And All Arts.

What skills is Kim Sargent known for?

Kim Sargent has skills like Advertising, Newspapers, Social Media, Magazines, Advertising Sales, Layout, Marketing, Social Networking, Sales, Indesign, Online Advertising, Facebook.

Who are Kim Sargent's colleagues?

Kim Sargent's colleagues are James Partington, Keith Findlay, Cindy Cummings, Kenna Smith, Mba, Michael Freeman, Ishwar Bhandari, Cmit, Kenneth Moore.

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