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WHO AM ISenior bilingual IT channel marketing and management professional, extensive experience with integrated campaigns, lead generation, events, ROI tracking and budget/MDF management. Proven ability to develop and execute marketing plans that deliver results. Strong communication and interpersonal skills, able build and maintain relationships with key technology partners and internal stakeholders. Successful at establishing the vision and strategies necessary to manage various sized projects across North America and internationally. Driven by challenge - coupled with, a “get it done” attitude, which ensures measurable results. UNIQUE VALUE PROPOSITION ✽ Extensive experience in strategic marketing planning, management, and execution of IT channel and partner marketing activities, including, digital marketing, social media, print, advertising, webcasts, events, training, and trade shows, public relations, collateral content, marketing automation, product launch planning and lead generation for variety of hardware and software vendors across North America and internationally. ✽ Managed and coached internal teams and external suppliers ✽ Project Management including, timeline, budget and resource allocation, and troubleshooting ✽ Develop and support partner relationships ✽ Budget management and tracking of ROI ✽ B2B and Channel experience ✽ Cross-functional team management ✽ Organize, execute and coordinate varied corporate events and training globally ✽ Digital Marketing
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Channel Marketing And Event ManagerFresche Solutions Apr 2020 - May 2022Montreal, Quebec, CanadaIn addition to managing all aspects of marketing for our channel organize, I was responsible for the strategy and logistics of corporate events internationally.Selected Accomplishments:• Created partner onboarding process and worked closely with Channel Managers to onboard multiple new partners including 2 master resellers (in Italy and Japan) resulting in a 50% increase in Channel revenue. • Worked collaboratively with a team and major technology partner to secure over $500K in marketing funds from their Partner Ecosystem program, setting us apart from our competition while adding substantial funding to our marketing budget• Developed and implemented partner program, including management of partner portal, MDF funds, introduction of Partner newsletter and customised content for partners. • Assumed the role of the Event Manager during a company downsizing and managed all events resulting in 100's of leads quarterly. -
Channel Marketing ManagerFresche Solutions Feb 2018 - May 2020Montreal, Canada AreaResponsible for driving and managing all aspects of marketing for the channel business globally including collaborating on marketing strategies and activities with partners, onboarding new partners, program development, lead generation, events, digital marketing, relationship development, partner portal and MDF management. Additionally, took over the management of strategy and logistics for multiple corporate events internationally to drive brand awareness and create critical leads for the business overall as of 2020.
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Channel Marketing ManagerIbwave Solutions Inc. Sep 2016 - Feb 2018Saint-Laurent, QcIn my role as Channel Marketing Manager, my responsibilities include the strategy and execution of all Channel Marketing activity globally. This was a newly created positioned that focused primarily on helping to build the channel business, including, processes, onboarding and build new technology partner relationship.Selected Accomplishments:• Created an onboarding process for new channel partners and implemented a partner selection process to support regional revenue growth• Developed Technology Partner relationships to create sales leads and recruit partners from their ecosystems• Managed channel events that generated dozens of partners and brand awareness contributing to 2.5x sales growth over FY16 -
Director Of MarketingAyming Canada - Formerly Alma Cg Canada Mar 2015 - Mar 2016Montreal, Canada AreaAyming, formerly Alma CG, is an international leader in government funding and operational cost reduction.Responsibilities include development and execution of the strategic marketing plan across all product offering. Selected Accomplishments: • Established multiple association partnerships resulting in sales and lead generation• Implemented rebranding strategy for the company and launched US website• Ongoing management and development of rebranded website, structured around new search engine optimization (SEO) strategy -
Director Of Strategic Marketing And Project ManagementWestcon Jan 2011 - Jan 2013North AmericaResponsible for strategically aligning and executing our Westcon Marketing goals with those of our vendor partners while ensuring we are supporting our mutual sales objectives. Responsible for launching and managing vendor facing programs across North America.Selected Accomplishments:• Oversaw the creation of a $1.5M marketing plan designed to increase sales by 20% and new customers by 10% • Created and secured funding for a Sales Engagement Program (including Sales Kickoff event) resulting in a 300% increase in marketing revenue, 25% increase in profit, and 45% increase in vendor participation• Championed the development and launch of three new vendor marketing programs forecasted to bring in an additional $600,000 in marketing revenue and 35% profit -
Co-OwnerSharper Food Equipment Inc. Dec 2008 - Mar 2011Montreal, QcAs co-owner of a start-up company, the role covered a wide range of tasks and responsibilities. These included; sales, customer service, vendor relations, marketing, accounting, inventory control and business planning.Selected accomplishments:• Grew sales to over $350K and recruited 25 new customers in first 18 months• Created a mailer targeted at new prospects• Implemented a new ERP system to control financials of the business, customer/vendor database and inventory
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North American Marketing ManagerWestcon Jan 2003 - Dec 2008Responsible for the creation and execution of all Marcom plans and activities associated one of our core vendors and their supporting vendors. Activities included strategic planning, budgeting and ROI reporting on a Multi-million dollar marketing plan. Managed team of internal and external resources that executed a full range of marketing activities including: events, promotions, webcasts, e-marketing, lead generation and advertising. As Part of the North American Management team contributed to many strategic planning sessions and supported a North American revenue number of over 400M.Selected Accomplishments: • Managed marketing of the “Federal Busy Season” lead generation program for Cisco including websites, training and telemarketing. Campaign resulted in $9.6M revenue increase over previous year• Planned and managed a Reseller Campaign to enhance marketing awareness in the data, mobility, voice and service markets. Captured 250 new customers while averaging a 13% growth • Effectively managed a team that launched our new convergence website, providing valuable reseller tools
Kim Shaar Perra Skills
Kim Shaar Perra Education Details
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Major Marketing, Minor Finance
Frequently Asked Questions about Kim Shaar Perra
What is Kim Shaar Perra's role at the current company?
Kim Shaar Perra's current role is Strategic Marketing and Management Professional ✦ IT Channel Champion ✦ Leadership ✦ Relationship Manager ✦ Program Manager ✦ Events ✦ Get It Done Attitude.
What is Kim Shaar Perra's email address?
Kim Shaar Perra's email address is ki****@****ahoo.ca
What is Kim Shaar Perra's direct phone number?
Kim Shaar Perra's direct phone number is +191482*****
What schools did Kim Shaar Perra attend?
Kim Shaar Perra attended Concordia University.
What skills is Kim Shaar Perra known for?
Kim Shaar Perra has skills like Lead Generation, Marketing, Marketing Strategy, Management, Channel Partners, Go To Market Strategy, Product Marketing, Account Management, Project Management, Multi Channel Marketing, Marketing Management, Marketing Communications.
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