Design, copywriting, and marketing for individuals, small businesses, and corporations. Creation of corporate identities and complete advertising campaigns, producing print and web creative from concept to final product.• Developed marketing strategy for Clean Corps, including establishing brand character and value propositions and website design and development. Clean Corps saw a 10% increase in client base.• Contributed to the first brand identity of non-profit, Families Helping Families, with creation of logo.• Gained reputation for fulfilling quick turn-around requests and meeting strict deadlines of clients.

Day-to-day client relationship management and project planning and oversight, primarily for SapientNitro client, Sony Electronics. Collaborated with clients, internal teams and third party vendors on the production of integrated, multi-track projects, for consumer, reseller, and distributor audiences, that met or exceeded client expectations. Determined staffing needs and time and cost estimations for statements of work.• Drove strategic planning for clients, resulting in better insight into upcoming project requirements as well as production of previously unidentified deliverables that met clients’ needs prior to requests.• Worked with clients and internal teams to improve project request process resulting in on-target creative at project start, saving days in client review rounds. • Spearheaded campaign metric reporting to provide clients with a clearer overview of creative performance to allow for improved planning of future similar campaigns. • Oversaw multiple online campaigns, working with clients and third party media buyer on emails, banners, and landing pages, with response rates exceeding expectations by an average of 200%.• Independently created Sapient emails (determined content, designed, coded, sent, and tracked metrics) targeted to clients that received a 30% average open rate, 36% above baseline expectations.

Directed and collaborated with team of designers and copywriters from concept to final production of creative projects while executing creative independently. Working with internal departments, external partners, and third party vendors, developed promotional advertising campaigns targeted to consumers and businesses, including web pages, emails, online ads and content, trade show booths, brochures, inserts, POP displays, offline ads, and direct mail.• Started creative department, bringing design work in-house to save company thousands of dollars by reducing agency outsourcing.• Improved communications to B2B audiences through message simplification that was then implemented throughout collateral targeted to potential partners. • Supported PR department, including assistance with video news release (VNR) direction.• Improved and distributed creative department coding standards to ensure consistency and accuracy in web development.• Established and documented creative guidelines, implemented across all communications.• Initiated legal principals’ collaboration to arrive at pre-approved messaging to improve content accuracy and streamline routing times.