Kim Shaw Email & Phone Number

Indianapolis, Indiana, United States

Hoffmaster/Creative Converting is a leading North American manufacturer of a broad portfolio of high-end, decorative disposable tableware (napkins, plates, placemats, table covers, paper straws and other products) for leading foodservice distributors, retail, grocery, mass, and club customers. Channel Manager for Walmart Seasonal programs: 2019 revenue $24M. -Responsible for coordinating all Walmart seasonal program details from trend research, product development, item set-up, compliance testing, packaging, forecasting and manufacturing to ensure on time delivery-Partner with the Sales Team in creating compelling seasonal assortments to build Walmart private brand-Conduct competitive research to ensure product offerings are best in market-Collaborate with overseas suppliers on new product development-Project Manager for a cross-functional team developing on-trend designs for disposable tableware-Manage the P&L for all seasonal programs-Grew total 2019 Walmart seasonal business by $1.4M, +6% over 2018-Increased 2020 Walmart total buy for largest seasonal program, Thanksgiving, by $1.6M

Fishers, In

Newell is a $16B world-class consumer product goods company representing over 150 premier brands: Rubbermaid®, Sharpie®, Ball®, Crock-Pot®, Mr. Coffee®, Coleman®, First Alert®, and Yankee Candle®. Trade Strategy Manager for the disposable Table Top category representing $255M in revenue for 2017.-Create compelling channel strategic playbooks to enable Table Top business to grow +5% in 2018-Partner with Brand Development Team to launch branded innovation to the Table Top market-Collaborate with channel managers on customer specific private label product development-Experience working with national retail partners: Walmart, Target, Kroger, Costco, Sam’s Club-Successfully launched new products for 2016 resulting in incremental forecasted revenue of $6.8M-Created commercialization plans to bring new products to the marketplace-Established new product pricing based on competition and maintaining fleet margin standards-Reduced sku count by 17% for Casual Entertaining category. Key team member developing a standardized template and methodology to be utilized across all business units-Leader on a cross-functional cost saving project resulting in a projected $450K annualized savings-Managed Casual Entertaining portfolio producing record results in 2015: revenue: +$5M, EBITDA: +$13M-Partnered with Purchasing to source new products from key overseas suppliers-Collaborated with Sales Managers developing customer line review strategies and recommendations- Financial analysis of product sales evolution and development of strategies to increase revenue-Collaborated with the Planning Team monthly to ensure accurate product forecasts, shipping metrics and production capacity

Daleville, In

-International team member responsible for launching Fresh Preserving products into the UK. 2015 top line revenue: $267K-Moderator and coordinator for consumer focus group testing various appliance models- gleaning information for product development and refinement-Marketing point person launching an exclusive, innovative appliance for canning: 2015 sales $1.57M-Partnered with full service advertising and graphic design agency on developing visual branding language for the appliance segment-Led cross-functional new product ideation session for future product development

Indianapolis, Indiana Area

Senior Marketing leader for a $287M promotional product company. Retained as the only Norwood Marketing “remote” employee, working from Indianapolis, following the purchase of Norwood by BIC Graphic in July 2009. Fully responsible for growth and profitability of four company priority categories exceeding $28M. PROJECT COORDINATOR AND TEAM LEADER: -Marketing director of a cross-functional team for the 2013 top Company priority: britePix™- an exclusive, revolutionary full-color imprinting strategy resulting in $1.3M in sales in 11 months-Cross-functional team leader creating the Product Change Review Process: Company-wide roll-out to create consistency in product data-Corporate Marketing representative at Business Planning Meetings: creating synergies between manufacturing and marketing-Keynote speaker at 2013 PPAI National Industry Trade Show for an audience of 1,500+-Led Marketing team in the sku rationalization process: establishing methodology, criteria, analysis of historical data-Organized Industry Golf Outing for 100+ top customers-Coached and developed the talent of two Assistants resulting in promotionsPROFITABLE CREATIVE STRATEGIES:-Grew full-color imprinting assortment to lead Industry by +35%-Spearheaded development of Good Value marketing strategy resulting in +25% in sales value in 11 months-Conducted competitive market research resulting in price repositioning of 12 key products: forecasted 2014 unit growth +37%-Revised pricing strategy for golf balls resulting in a +5% increase in sales for 3 key brands- reversing a double digit loss from previous yearPRODUCT DEVELOPMENT:-Developed 75 new products for 2014 based on market and trend demand with a sales forecast of $2.3M-Partnered with Hong Kong office directly sourcing products overseas-Team member establishing internal processes for new product development- methodology utilized throughout the Company-Establish product pricing based on competition and maintaining profitability

Plainfield, In

As a key Buyer within this sporting goods retailer, insured sales and profitability for Technical and Cycling apparel representing $15M annual revenue. Marketing point person on an extended contract to transition Galyan’s and Dick’s Sporting Goods following the purchase of Galyan’s by Dick’s in 2004.STRATEGIC SOLUTIONS:-Private label product development with overseas vendors increasing department profitability-Coordinated company initiative of installation of brand specific shops within several stores-Key team member of a specialized committee developing an updated computerized assortment planning process utilized company wideBOTTOM-LINE IMPACT:-Achieved +29.4% increase in sales volume over prior year increasing department penetration to total store volume by 11%-Utilizing data from sales, markdown and profit plans, worked with the vendor community to return, cancel future orders, or replace slow selling products that resulted in a +30% increase in inventory turnover-Negotiated $340K in cancellations, $300K in returns and $26K in markdowns increasing department profitabilityAssistant Buyer, Galyan’s, Plainfield, IN 2002 – 2003Assumed all buying responsibilities for Women’s Athletic Apparel, a $36M department, in the extended absence of a Buyer. Experience resulted in a promotion from Assistant Buyer to Buyer within 19 months of hire.

Indianapolis, Indiana Area

As a Buyer, purchased merchandise for a $30M, 38 store specialty retail chain. Selected assortment by geographic region and customer profile through an in-depth analysis of sales by brand.IMPACTFUL ENGAGEMENT: -Customized champion for urban apparel brands producing $7M in annual revenue-Led bi-annual store seminars highlighting fashion trends and brand emphasis by season

Greater Chicago Area

In this Senior Merchandising Manager role, purchased merchandise and managed multiple departments insuring profitable sales for $1.2M-$4.5M. Developed and presented key initiatives at District meetings as part of the Marketing Planning Team. Responsible for a sales team averaging 20 associates. MARKET LEADERSHIP: -Achieved highest department sales gains in District resulting in a promotion to 4X’s the Buying/Management responsibility-Increased sales in Athletic Apparel to $1M in 2 years: joining the Million Dollar Club – only 3 stores in the District achieved $1M-Created and led District in establishing local supplier resources -Enhanced product assortment based on market demographics and local resources resulting in +80% in one year-Received national recognition and a personal visit from the corporate Buyer for results based on local resources-Coached and trained Assistants resulting in two significant promotions: Merchandise Manager and Supervisor