-Design, develop, and implement strategic marketing and communication plans and initiatives for the university's enrollment office. -Develop and implement university-wide branding initiatives.-Conduct statistical analyses and market research.-Direct and coordinate mass media advertising, including radio, television, newspaper, social media networks, and websites.-Oversee strategic communications, public relations, and branding campaigns that increase public awareness and support of programs, services, and activities and enhance the University brand among key audiences.-Prepares informative materials, scripts, speeches, and other communications for University leadership.-Manages crisis communication to mitigate adverse news events and coverage; facilitates public safety information during an emergency or natural disaster-Develops and oversees the maintenance of the communications and marketing budget.-Directs the development and maintenance of the University website, social media networks, and electronic marketing to ensure that the design and content achieve the appropriate public relations results; WordPress -Conducted and executed a University rebrand/pivot.-Served as Interim VP of Enrollment January -April 2024

-Direct and coordinate mass media advertising including radio, television, newspaper, social media networks, and websites.-Develops, and implements strategic communications, public relations, and branding campaigns that increase public awareness and support of programs, services, and activities and enhance the University brand among key audiences-Prepares informative materials, scripts, speeches, and other communications for University leadership-Manages crises communication to mitigate negative news events and coverage; facilitates public safety information during an emergency or natural disaster-Develops and oversees the maintenance of the communications and marketing budget-Directs the development and maintenance of the University website, social media networks, and electronic marketing to ensure that the design and content achieve the appropriate public relations results-Conducted and executed a University rebrand and website redesign.

-Responsible for the day-to-day operations of the admissions office-Write, research, develop, manage, and execute the student enrollment marketing plan.-Design, develop, and implement strategic communication initiatives for the undergraduate, graduate and adult degree completion programs -Utilize data for strategic decisions, monitor territory development, refine travel planning and day-to-day operations -Develop and implement branding initiatives.-Schedule, plan, and market new student enrollment events-Report admissions and new student enrollment data to institutional constituencies.-Manage the admissions office’s operational and personnel budget.-Serve on the Board of Trustee and Advisor committees -Supervise, motivate and mentor the Admissions staff to meet and exceed enrollment goals-Lead the Admission staff, in accordance with the mission, to recruit students fit for the University -Conduct statistical analyses and market research-Manage the University website - Drupal 7

-Responsible for the day-to-day operations of the admissions office-Write, research, develop, manage, and execute the student enrollment marketing plan.-Design, develop, and implement strategic communication initiatives for the undergraduate, graduate and adult degree completion programs -Utilize data for strategic decisions, monitor territory development, refine travel planning and day-to-day operations -Develop and implement branding initiatives.-Schedule, plan, and market new student enrollment events-Report admissions and new student enrollment data to institutional constituencies.-Manage the admissions office’s operational and personnel budget.-Serve on the Board of Trustee and Advisor committees -Supervise, motivate and mentor the Admissions staff to meet and exceed enrollment goals-Lead the Admission staff, in accordance with the College mission, to recruit students fit for the University -Conduct statistical analyses and market research-Manage the University website - Drupal 7

-Provided strategies for recruitment, recruitment materials, and recruitment functions-Generated reports on an as-needed basis on all data entered into Jenzabar using Infomaker software-Mined data for trends in inquiries, applicants, acceptances, deposits, enrolls, and campus visits and reporting-Provide accurate data and admissions information to admissions counselors in order to drive effective communication between prospective students and admissions counselors-Lead the recruitment efforts of the admissions office -Set admissions goals-Trained admissions counselors in salesmanship, overcoming objections, college information, social media, financial aid, conducting effective campus visits and all other pertinent information-Oversaw admissions counselor daily follow-up efforts, specifically phone, e-mail, and contacts with prospective students-Managed all in-house direct marketing efforts-Provided and analyzed computer-generated and manual reports for review by the office and other departments-Worked closely with the Dean of Admissions on the design, development, and implementation of strategic communication initiatives-Assisted in managing, supervising, measuring, and integrating all communication messages and media between the Admissions Office and prospective students and parents during the enrollment process-Managed the operating budget for the Office of Admissions

-Provided strategies for recruitment, recruitment materials, and recruitment functions-Managed the calling efforts of the Admissions Counselors and work-study students-Coordinated and registered travel information for Carolinas Association of Collegiate Registrars and Admissions Officers (CACRAO) and Virginia Association of Collegiate Registrars and Admissions Officers (VACRAO) for the University-Maintained the admissions inventory-Supervised all student workers include accurately processing all student worker paperwork-Fostered a relationship and built rapport between the University and prospective students -Represented the University at college fairs and local and on campus events -Conducted admissions interviews and provided information sessions with prospective students, guidance counselors, and other prospective student secondary sources -Gave thorough and in-depth campus tours to prospective students -Contacted prospective students at key points in the enrollment process.

-Managed recruitment in a primary territory to assist in achieving enrollment goals for the University.-Fostered a relationship and built rapport between the University and prospective students -Represented the University at college fairs and local and on campus events -Conducted admissions interviews and provided information sessions with prospective students, guidance counselors, and other prospective student secondary sources -Gave thorough and in-depth campus tours to prospective students -Contacted prospective students at key points in the enrollment process.

Therapeutic Day Treatment is a school-based program designed to address mental health, emotional, behavioral and substance abuse issues that create a barrier to effective learning. I worked with counselors on creating and facilitating strategic interventions to address these behaviors.

Maintained confidentiality of restricted patient information. Pulled and filed paper records for internal and external appointments and copied records by request of patients, medical practices or legal reasons.