Kim Shiver Email & Phone Number

Beverly Hills, California, Us

● Responsible for all aspects of marketing, promotions, and public relations for 1200+ capacity theatres, 6000+ capacity boutique amphitheaters, 18,000+ capacity amphitheaters, plus 8,000 - 15,000+ capacity arenas, 10,000+ capacity festival and 50,000 capacity stadium events.● Develop and implement multi-media marketing campaigns with varied budgets and time-tables from $1500 to $200,000 to optimize sales goals utilizing traditional and digital marketing.● Oversee and carry out hundreds of campaigns annually in multiple regional markets for a diverse client base.● Initiate on-time, under-budget project management to optimize performance.● Managed marketing launch and rebranding of name-in-title sponsors for multiple concert venues across southeast including clubs, boutique amphitheaters, and large scale amphitheaters.● Hire, train, and supervise regionally based marketing team to maximize productivity while maintaining best practices and protocols.● Establish performance goals and provide methods for reaching milestones.● Collaborate with upper management to identify and implement business processes and team productivity.● Create and place targeted digital ad campaigns across Facebook, Twitter, Instagram, Google, ESPN, Spotify, Pandora, Snapchat.● Develop and maintain venue specific and region-based social media pages with over 465,000 Facebook followers, 27,000 Twitter followers, and over 27,000 Instagram followers across the Carolinas.● Grow social media follower base by 15-20% year over year through strong marketing campaigns.● Create print and web-based graphics for promotion of live events.● Work with venue box offices to develop strategic dynamic pricing for events to maximize ticket sales.● Work with value channels for non-traditional marketing and ticket distribution.

● Executed advertising, promotions, and public relations for over 100 concerts per year.● Conducted and led staff meetings to discuss ongoing strategy, ROI and process improvements.● Analyze key demographics, and industry trends to build custom plans tailored to each client.● Worked with regional media programming and sales departments along with venue marketing teams to secure guaranteed promotional value and cross promotion of events to support ticket sales.● Hired and managed venue marketing teams in their day-to-day activities promoting events at multiple 18,000+ seat amphitheaters.● Oversaw preparation of marketing copy, images, videos, emails and other collateral.● Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.● Developed insights on marketing campaigns to assess performance against goals.● Worked with marketing teams to create, deploy and optimize effective campaigns for artist management.

● Executed advertising, promotions, and public relations efforts for events in mid-sized clubs to arenas, stadiums, and multi-day music festivals.● Managed and maintained venue event calendars for 4 amphitheaters in North Carolina and Virginia.● Executed artist contracts and disbursed applicable information from contracts to stakeholders.● Managed and coordinated ticketing aspects of events across the Carolinas.● Created and developed email database and web-based calendar of regional events for multiple markets.● Compiled marketing recap reports for events.● Created, scheduled, and managed grassroots street team.● Created collateral for street team marketing.● Kept all campaigns and marketing collateral in line with branding and focused on target consumers.

Atlanta, Ga, Us

● Coordinated sales driven promotions to increase advertising sales and page volume.● Coordinated day-to-day functions of promotion and sales departments.● Assessed marketing copy, art comps and final designs and compared with established specifications.● Worked closely with Sales and Promotions Managers to design effective promotions to meet customer needs and exceed sales goals.● Worked with the sales department to create targeted advertising strategies for key customer demographics via targeted supplements.

Bachelor Of Arts - Ba, Broadcast Journalism

Education record