An accredited public relations professional, I offer 20+ years of strategic communications experience across a range of industries. I have held management positions at global and independent PR agencies for more than a decade before starting my boutique consultancy. I am a business strategist at heart – helping organizations deliver the right messages to the right audiences through the right communication channels to change behavior.Career highlights:- Tourism/economic development specialist supporting organizations such as the West Michigan Sports Commission, Ludington Area CVB, Cadillac Area Visitors Bureau, Chamber Alliance of Mason County, Manistee County Visitors Bureau, Flint & Genesee Group, Detroit Metro CVB and Council of Michigan Foundations. Also freelanced for regional travel and lifestyle magazines.- Managing director of Detroit office of global PR agency - managing staff, accounts, revenue and new business.- Business-to-business communications expert supporting start-ups to established companies in the automotive, transportation and energy sectors.- Account lead for national consumer brands such as Mitsubishi Motors and Microsoft.- In-house PR roles at commercial construction firm, public university and state government (DNR).Specialties: Strategic counseling; public relations planning; content writing; management of tactical execution - media relations, event management, digital communication, thought leadership
Listed skills include Strategic Planning, Public Relations, Media Relations, Strategic Communications Counsel, and 25 others.