• Leading the user experience design of EMS network's design, operation, and analysis programs targeting major telecommunication operators worldwide.• Leading the development of a dark theme network operations system optimized for NOC operational environments, leveraging design tokens.

• Spearheaded the user experience strategy for network design, operation, and analysis products targeting major telecommunications operators worldwide.• Defined and designed the Samsung Networks UX Design System for 5G network management.• Led user experience design for a mission-critical PTT solution targeting North American telecommunication operators.• Led user experience design for a centralized operating system UI.

• Designed 5G radio planning services GUI• Designed Fixed Mobile Convergence GUI• Designed Element Management System GUI• Designed AI-powered analytics tool GUI• Developed B2B web UI/GUI design guidelines

• Designed social-based collaboration tool UI (We Work)• Designed office IP phone GUI (SMT-i5343)• Designed smart building IoT solution GUI • Designed 4G network design system GUI (LTE system manager, core system manager, small cell system manager)• Researched and designed 5G RF planning tool UI

• Developed 3D icon set for Middle East set-top box• Researched and analyzed teen generation GUI solutions• Designed free short text messaging UI via Bluetooth• Designed IP phone & mobile app GUI (SMT-i5300 series)• Designed Samsung FMC GUI

• Researched and analyzed feature phone GUI of the Middle East.

• Participated in the branding of the new bakery brand "Le Pommier" and the VMD of the flagship store.