Kimberly Sopko Email & Phone Number

Burlington, Ontario, Canada

Responsible for the development and management of the department's community outreach, public education and communication programs.Highlights of Role:Crafts and delivers effective and measurable risk-based public fire and life safety education programs and public safety campaigns.Proactively uses data analytics to identify incident response trends and inform community risk reduction strategies.Manages fire department social media including the development… Show more Responsible for the development and management of the department's community outreach, public education and communication programs.Highlights of Role:Crafts and delivers effective and measurable risk-based public fire and life safety education programs and public safety campaigns.Proactively uses data analytics to identify incident response trends and inform community risk reduction strategies.Manages fire department social media including the development internal policies and procedures, staff training, strategic content planning, digital ad targeting and evaluation.Acts as a media contact and spokesperson for topics related to fire prevention and fire and life safety education.Works collaboratively with partners to create videos and other digital media products to spotlight community safety topics and inspire safer behaviours.Proactively identifies opportunities for community partnerships, sponsorships and service alignment that supports the safety, health and wellbeing of city residents. Show less

Burlington, Ontario

Provided high-quality communications and community relations services to internal and external clients. Services included: development of communications strategies, crisis communications, issues management, media relations, planning and delivery of special events, internal communication, research, and media training.Highlights of Role:Provided strategic advice and expertise to client departments, project teams, members of council, and council- appointed committees in the… Show more Provided high-quality communications and community relations services to internal and external clients. Services included: development of communications strategies, crisis communications, issues management, media relations, planning and delivery of special events, internal communication, research, and media training.Highlights of Role:Provided strategic advice and expertise to client departments, project teams, members of council, and council- appointed committees in the development and execution of communication plans, including social media strategies.Provided research, writing, and editing for a wide variety of print and electronic publications (including reports, news releases, briefing notes, advertisements and internal and external newsletters) on behalf of clients to communicate and increase understanding of current issues, as well as to engage the public in local government.Coordinated the City's corporate advertising program. Show less

Hamilton, Ontario

Highlights of Role:Produced content for internal and external audiences for both print and web. Planned and managed branding initiatives with a focus on corporate signage and wayfinding materials as well as custom graphic displays.Responsible for special event planning including official opening events for the RBC Child & Youth Mental Health Unit at McMaster Children’s Hospital (June 2009) and the David Braley Cardiac, Vascular & Stroke Research Institute (March 2010)… Show more Highlights of Role:Produced content for internal and external audiences for both print and web. Planned and managed branding initiatives with a focus on corporate signage and wayfinding materials as well as custom graphic displays.Responsible for special event planning including official opening events for the RBC Child & Youth Mental Health Unit at McMaster Children’s Hospital (June 2009) and the David Braley Cardiac, Vascular & Stroke Research Institute (March 2010). Successful Projects: A comprehensive communication plan for a 24-hour hospital power shutdown. Several large-scale events in partnership with the provincial government to celebrate and promote a variety of health care revitalization projects. A multi-phased communication plan to support the safe transition of hundreds of patients and staff into a newly constructed, $180-million dollar hospital. Led the development and launch of an interactive website and navigational online map designed to engage and inform staff and the community about the redeveloped hospital specializing in orthopedics and cancer care. Show less

Toronto, Canada Area

Highlights of Role:Responsible for drafting online content for 52 radio stations across Canada and web updates for corporate portfolios – TV, radio, children’s books. Frequently contributed content to internal newsletter. Wrote news releases, publicity reports and media pitches. Responsible for daily media monitoring and distribution of media highlights. Created targeted media lists for special events and news releases and advisories. Assisted… Show more Highlights of Role:Responsible for drafting online content for 52 radio stations across Canada and web updates for corporate portfolios – TV, radio, children’s books. Frequently contributed content to internal newsletter. Wrote news releases, publicity reports and media pitches. Responsible for daily media monitoring and distribution of media highlights. Created targeted media lists for special events and news releases and advisories. Assisted with media relations and event logistics for Canada Day Jam music festival. Show less

Ba Honours, Communication Studies

Activities and Societies: Peer Help Line Volunteer, Radio Laurier DJ, Volunteer Notetaker - Accessible Learning Centre, Graduated.

Public Fire & Life Safety Educator Certificate, Fire Prevention & Education, Completed Certificate With Distinction

NFPA 1035 Certification *Public Information Officer and Public Fire & Life Safety Educator Levels I and II

Degroote School Of Business

Graduate of the City of Burlington's Corporate Leadership Program through the Degroote School of Business.

Post-Graduate Certificate, Corporate Communications

Activities and Societies: Dean's Council, CPRS (Hamilton Society) Student Membership, Graduated with High Honours

Nfpa 1041 Fire Service Instructor Level 1

Successful completion of Level 1 Fire Service Instructor

Nfpa 1031 Fire Inspector Level 1

Working toward the completion of several courses as part of NFPA 1031 Fire Inspector certification.