Increasing prostate cancer detection through affordable MRI-US guided fusion biopsy and advanced biopsy collection technology that preserves tissue, and improves analysis, detection and localization for active surveillance and focal treatment.

Mentor to Medical Device and Healthcare Technology Start-Ups

- Led rebranding workshop to hone messaging points and branding- Provided guidance on reimbursement strategy and commercial launch plan

No-prep, point of Care PCR test platform for COVID-19 and other infectious diseases.- Chair of Governance and Nominating Committee- Member of Compensation Committee- Earned Private Company Governance Certification -Dec 2021

Augmented 3-D reality platform for telemedicine and surgery

Hired to launch novel women's health imaging device in the U.S. for early detection of precancerous cervical lesions. Built US branding, marketing, sales, clinical study and reimbursement strategy achieving over $1MM in sales in first year after launch.

Completely rebranded diabetes product offering including company website recreation, new collaterals and positioning and messaging, which resulted in significant over-plan performance and double digit growth. Customized and implemented CRM system (salesforce.com), developed Sunshine Act and other sales compliance programs and developed Clinical Study Strategy.

Position change due to Roche acquisition of Medingo to assist in implementation of Medingo integration into Roche, global marketing implementation and marketing support to product development and launch teams.

First hire in the U.S. to lead the development of U.S. sales, marketing, customer service, pricing, reimbursement, training and distribution strategies for a novel insulin patch pump for diabetes developed in Israel.• Developed corporate business plan for fundraising and hired, trained and provide leadership to executive team – Sales, Clinical Ops, Customer Care and Marketing.• Completed discovery, branding, positioning, messaging and identity development including logo, packaging, web, trade show booth, marketing video, collaterals.• Completed review of two FDA 510(k) submissions approved in record time.• Completed research and recommendations for pricing, reimbursement and distribution strategies through numerous interviews with distribution and payers.• Created strategy for the development and implementation of Customer Relationship Management System (Oracle CRM On Demand) to automate processes and improve communication between functional areas and customers.• Originated concept and oversaw development of e-learning game to improve patient understanding of insulin pumps and reduce patient training time and costs.• Oversaw selection and contract negotiation with potential call center partner.

Developed and implemented marketing and sales plan for startup with innovative photo-energy therapy for treatment of pain and neurological disorders including diabetic and other peripheral neuropathies. Increased sales from $600K to $29MM. Experience includes involvement in clinical research, creation of marketing branding strategy, sales force expansion, medical education and reimbursement strategies.

Developed and implemented complete marketing and sales plan for startup, web-based diabetes disease management nursing service sold through managed care organizations, physicians and hospitals. Company unexpectedly lost corporate partner funding (MiniMed/Medtronic) and closed.

Led commercial turnaround to first breakeven performance (1998), first profitable year (1999) and first over-plan performances (1999, 2000) in company’s 7-year history. Led 90–person physician/hospital sales team to grow revenues from $10MM to $25MM.

Consistently exceeded P & L for $100MM business through 80-person sales force with market specialty reps focused on hospitals, physicians, managed care and retail (OTC). Led western area market share turnaround from lowest share overall, to highest market share gains in 1995 and 1996 through management restructuring and innovative sales strategies.