Kimberly Steed work email
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Marketing, strategy leader and digital expert with expertise in building multi-channel and omnichannel strategies. Progressive perspective and broad knowledge of the digital landscape. Deep experience in marketing and brand development leading teams, driving strategy and innovation. Known for thinking outside the box, as well as for quickly learning and creatively applying new concepts and technologies to increase sales and achieve company objectives.AREAS OF EXPERTISE* Marketing & Advertising Strategy and Development* Project Management * Public Relations * Lead Generation* Content Strategy & Development * Event Planning * Social Media, Digital and Email Marketing * Website Development * CRM/Database Marketing * Sales/Marketing Automation * Google Analytics and SEO
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Vp Of MarketingHercules Systems Inc.New York, Ny, Us
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Vp Of MarketingHercules Systems Inc. Sep 2018 - PresentHuntington, New YorkDigital Marketing Key Contributions: ● Increased sales 60% over 36 months utilizing traditional direct mail and digital marketing strategies.● Optimize a $750,000 marketing budget to maximize ROI on event marketing, traditional print, advertising, and digital marketing programs.● Designed and led targeted e-mail campaigns for demand generation, yielding 50% increase in leads.● Development and maintenance of all marketing & sales automation. Migrated entire organization into one seamless software for sales, customer service & marketing.● Branding and marketing of company websites, e-commerce store, brochures, and marketing material.● Uncovered new markets using data-driven strategies, devised brand, and new product launches.● Developed marketing campaign for Vertical Markets including (Healthcare) Emergency Vehicles & Hospitals, (Government) Municipalities, Law Enforcement Agencies, Auction Houses (Barrett Jackson) & Mercedes Benz Sprinters Dealerships.● Planned and executed events and trade-shows, including NADA, Barrett Jackson Auction, AAA & WPLF.Advertising Key Contributions: ● Lead B to B advertising campaigns including Google Ad Words, Facebook Ads & LinkedIn ads, as well as Trade Magazine Ads, including Digital Dealer and Automotive News.● Strategize to build the brand via online video testimonials and customer reviews.Social Media Key Contributions: ● Developed, implemented, and maintained social media strategies to increase brand awareness and generate leads.● Provided monthly marketing plan and content for all social media platforms including Facebook, Instagram, and LinkedIn.Recruiting Key Contributions: ● Manage, train and support sales & telemarketing team. -
Marketing DirectorRain Rich Sprinklers Jun 2007 - Sep 2018Greater New York City, New YorkDigital Marketing: ● Develop and implement marketing strategies to drive traffic, leads and engagement● Manage and optimize all aspects of advertising and marketing, including digital, print, direct mail and email campaigns● Successfully reached sales goals and increased business growth by 25% over 5 years◾ Planned and executed events, tradeshows and seminars for individual and corporate clients, including Irrigation Association of New York● Increased email subscribers base by 15% over 24 months● Write digital content, promotional marketing communication materials and press releases● Lead the design and implementation of the company’s e-commerce siteSocial Media, Website & Blog: ● Develop and manage company’s social media presence increasing engagement by 40%● Manage & grew website traffic & conversions by 25% over 18 month period● Generate, research and pitch ideas for company blog, including staying abreast of industry trends for new opportunities to attract new readers● Maximize site traffic by utilizing Search Engine Optimization keywords for company website & blog● Oversee the digital marketing analytics (SEO, PPC, SEM, Social Media, and Email Marketing)Advertising: ● Lead strategy and content development for social media, website, & digital applications● Oversee search engine optimization (SEO) via Google PPC Ads, Bing, Yelp, and Angie’s List● Improved conversions rate by 40% by using Google Adwords advanced tools -
Marketing/Public Relations FreelancerThe Nader Agency, Public Relations Mar 2018 - Aug 2018Greater New York City Area● Assist in the planning & developing to implement PR strategies● Liaising with colleagues and key spokespeople● Researched and distributing press releases to targeted media● Assist in organizing events ● Source and manage sponsorship opportunities
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Event Marketing SpecialistWinewave Jun 2003 - Sep 2004Greater New York City, New York● Coordinated and supported marketing events and sponsorship's to include LaCucina Magazine and Italian Living and Cooking ● Worked with vendors to order new premiums for all marketing events and wine tasting● Liaise with media including reporters and advertising partners● Created press releases for Wine Spectator, Wine Enthusiast and Wine Advocate magazines● Effectively created promotional point-of-sale materials and maintained company portfolio● Assisted in creation and execution of new product launches statewide● Maintained and tracked all company premiums -
Marketing & Event Training CoordinatorSchenck Trebel Corporation Feb 2001 - Sep 2002Greater New York City, New York● Serve as marketing liaison to team’s Sales department to help drive seminar enrollment sales through marketing initiatives ● Manage the marketing budget for tradeshow, seminar and corporate events ● Effectively increased sales for training seminars from $245,000 to $350,000 ● Marketed training seminars to end-product users in multiple industries ● Developed new training programs by conducting marketing research for new markets
Kimberly Steed Skills
Kimberly Steed Education Details
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Marketing
Frequently Asked Questions about Kimberly Steed
What company does Kimberly Steed work for?
Kimberly Steed works for Hercules Systems Inc.
What is Kimberly Steed's role at the current company?
Kimberly Steed's current role is VP of Marketing.
What is Kimberly Steed's email address?
Kimberly Steed's email address is ks****@****ich.com
What is Kimberly Steed's direct phone number?
Kimberly Steed's direct phone number is +163132*****
What schools did Kimberly Steed attend?
Kimberly Steed attended St. John's University.
What are some of Kimberly Steed's interests?
Kimberly Steed has interest in Civil Rights And Social Action, Education, Environment, Animal Welfare, Health.
What skills is Kimberly Steed known for?
Kimberly Steed has skills like Digital Marketing, Advertising, Marketing Management, Marketing Strategy, Project Management, Brand Development, Marketing, Marketing Communications, Email Marketing, Constant Contact, Web Marketing, Direct Marketing.
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Kimberly Steed
Memphis Metropolitan Area -
1danaher.com3 +120241XXXXX
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