Kimberly Sweeney Email & Phone Number

Milford, Massachusetts, Us

The Marketing Operations Manager will play a key role in developing and executing marketing strategies to drive product and brand awareness, increase lead generation and sales, and support overall business goals.• Execute of multi-channel marketing campaigns (digital, print, email, social media) • Collaborate with internal teams to create marketing content for various customer segments • Analyze marketing data to help improve strategies (e.g. conversions, traffic, etc.) • Coordinate with external vendors for conferences, web, digital marketing, and design • Orchestrate inbound/outbound marketing lead-generation activities • Maintain content management system (CMS) and contribute to SEO optimization • Collaborate with agency to manage and improve paid ad campaigns • Sustain social media presence and activities (engagements, posts, paid ads, etc.) • Maintain calendar for conferences, vendor shows, and events • Travel as needed to conferences, meetings, and trade shows

Milford, Ma, Us

• Manage the marketing automation platform (HubSpot) to ensure company best practices• Develop marketing automation guidelines for consistent usage• Coordinate a new data strategy across the marketing department to optimize the distribution of campaigns to target audiences• Support marketing program managers to develop and execute a unified digital marketing strategy across product verticals and ensure maximized lead generation• Manage eCommerce marketing efforts with the goal of driving conversions and revenue• Perform website content changes, building of pages and menus, navigation, resources and education, product launches, campaign pages and all related website troubleshooting• Support two re-brand projects consisting of new brand name, logo, website, and internal and external communication plans• Develop eye catching, on-brand content for banners, emails, ads, offers, and optimizing landing pages that fit our integrated campaigns• Identify deficiencies in the CRM (Salesforce) system and processes and worked on a major overhaul to redefine the two platforms to have consistent data and sync to support marketing efforts• Establish communication with sales departments to create a consolidated approach and follow through for marketing campaigns

• Responsible for determining growth goals and strategies for achieving them• Aligning marketing programs to support the overall business development strategy• Responsible for complex marketing budgets and forecasts• Coordinates yearly email marketing approach across multiple profit centers to ensure optimal distribution of campaigns to target audiences• Support, coordinate and develop delegate and sponsorship sales efforts and campaigns to align with marketing efforts• Assist with design of yearly training curriculum for optimal success • Responsible for marketing analysis data and presenting to the board• Oversee strategy for the operations of all previous responsibilities as Group Marketing Director

• Supervised marketing group responsible for promoting company conferences, seminars, eLearning, virtual events, and lead generation programs, as well as overseeing the graphic design department• Directed yearly strategy and schedule of all email campaigns throughout entire organization • Chief contributor to the planning of company's major events, including pricing to achieve set revenue goals • Controlled and maintained complex marketing budgets• Assist with design of yearly training curriculum for optimal success • Responsible for marketing analysis data and presenting to the board• Monitored maintenance and usage of marketing automation software• Regulated operations of entire company website• Managed and responsible for the marketing team involved in building company's new website

Led overall marketing strategy for seminar, eLearning and database management as a progression to the responsibilities previously held at MISTI. In addition, to the daily responsibilities of director:• Project leader for company's new website from beginning to end• Supervised the execution of a new CRM for the company, including contracting, discovery, customization, data migration, and training through to implementation and support of the new software• Established new marketing automation system• Continued to oversee all previous objectives

• Responsible for target market data selections, de-duplication, formatting and coding for direct mail and email marketing campaigns (10-20 campaigns per month)• Coordinated direct mail promotions with printers and mail houses for all divisions of the company• Recorded and tracked all marketing campaigns, list usage, invoicing, postal confirmation and postal reconciliation

In addition to the tasks of Database Manager, the following responsibilities were • Analyzed ROI for direct mail and email marketing campaigns• Preserved the integrity of company database• Managed List Research department consisting, including hiring, training and supervising list researchers and their project successes• Accountable for processing and tracking of revenue generating list rentals • Designed conference micro sites for company's largest conferences• Contributed to development of a new company database to meet the company’s current and future needs• Recruited instructors for up to date topics and schedule• Determined and executed marketing initiatives for webinars, including print, email and social promotions• Monitored live webinars for attendee and instructor support and NASBA certification verification

Hudson, Ma, Us

Responsible for processing, scheduling, execution and quality control of daily data processing efforts as it related to the company direct mail production.