Kim Tassone Email & Phone Number

Canada

Hamilton

As part of a small cross-functional Agile marketing team, we achieve specific growth marketing goals for a variety of clients. Depending on each client’s needs, I am responsible for:• Overall campaign strategy (short-term/12 months)• UX/UI design and execution• Company naming• Branding• Digital marketing campaigns to support the strategy (Facebook/Instagram, Linkedin, Google Ads )• Strategy, design and execution for traditional media • Strategy, design and execution for all print materials• HubSpot automation strategy• Campaign modifications based on review of analytics• Presentation decks

Toronto, Canada Area

Spearheading the creative production for all media that pertains to Pinnacle Cosmetics Private Label. Role demands proficiency in comprehensive brand strategy and project management. Responsibilities entail but are not limited to designing graphics for print, web, social media, advertising and photography.

Mississauga

Responsible for managing Creative Services team of 11, which was comprised of graphic designers, photographers, web developers & audio/visual services for over 13 different brands.• Responsible for reviewing all project briefs from the marketing teams and ensuring all project information is present for the job to be completed; works with the marketing team on revisions and feedback.• Ensured all projects were dispatched and appropriately policed. • Establishing studio schedules, assigning jobs, setting priorities to meet deadlines and troubleshooting problems as they arise.• Ensured all design met digital usability standards and functionality to each brand quality standards. • hired, mentored and trained junior designers• Established a positive attitude toward teamwork while being an advocate for collaboration.• Motivated others by demonstrating strong leadership skills• Ability to react to challenges with optimism and offer solutions• Flexible and able to change priorities, as timelines change.

Mississauga, Ontario

Designed the following items for brands that include Ripzone, Powder Room, Umbro, Fila, Airwalk, Avia, Teva, Eira and Brooks Canada.• t-shirt screens • textiles (jackets, swimsuits, boardshorts)• embroideries • trade fair booths (including banners and layout) • hangtags • billboards• posters • in-store signage• logos for clothing • online initiatives (including pinterest/instagram/ twitter/facebook)• website layout Managed the complete process for garment production (from concept design to press approval) for brands that include Umbro, Airwalk, LPGA, Fila, and Brooks Canada. This involved managing the following activities:• Photo shoots• Selection and hiring of make-up artists, stylists and models• Art direction of catalogues in conjunction with photographer, models, make-up artists and stylists• Conceptualization and implementation of catalogue layouts• Organization of in-house product shots• Coordination with printers to obtain the best quality for the best price• Negotiation and liaison with paper suppliers Kept current of new trends in apparel wear, graphic design and production through:• Participation in annual Print Source and Premier Vision Trend and Color tradeshows• Participation in 2-3 apparel tradeshows per year• Travel to apparel production companies in Asia• Travel to USA bi-annually for sourcing current trends

Html, Css And Responsive Design

Graphic Design

Art Fundamentals