Kim Terhune Email & Phone Number

Kansas City, MO, US

Atlanta, Georgia, US

Houston, Texas, US

Arlington, Texas, US

• Create and implement national strategic recruitment plans annually based on market research and brand management
• Ensure employment brand supports corporate brand and work with marketing team to create processes for brand protection
• Work with and manage ad agency to develop collateral, videos, web-based content, social media initiatives and events
• Manage in-house creative team to produce additional collateral needs not supported by the ad agency
• Evaluate and manage vendor/supplier relationships including contract negotiation, maintenance, deliverables and billing
• Oversee research projects analyzing market trends at local, regional and national levels to determine most value-added mediums for recruitment initiatives and ROI.

• Cultivate awareness of the TI employment brand among top candidates including experienced, new college grads and interns
• Manage a team of three program managers
• Develop and maintain new functionality and content on TI’s careers website to increase SEO and candidate usability approval
• Develop and implement communication initiatives worldwide including template websites, collateral, email campaigns and other staffing needs to Asia and Europe countries
• Ensured metrics were properly placed to measure marketing efforts.
• Developed and executed communications plan for TI’s Global Rotation Program

Dallas, TX, US

• Created strategic and tactical plans for a wide range of marketing engagements including web development, social media campaigns, public and media relations, marketing communications / collateral, new product.
• Maintained client-centric partnership with client leadership, including frequent planning sessions and proactive anticipation of upcoming events and marketing needs.
• Developed strategic marketing plans complete with desired messaging and outcomes.
• Ensured metrics were properly placed to determine success or failure of any marketing effort.
• Implemented and managed client marketing budgets.
• Developed and executed comprehensive promotional campaigns with marketing plans.

• Designed marketing programs to fully engage target audience members through messaging and pull strategies intended to grab the prospect and shift thinking.
• Developed business relationships with prospects and clients to increase sales revenue, profits, and overall company success.
• Developed company marketing plans and oversaw through implementation.
• Managed outside advertising agency, additional vendors, and marketing team.

Developed and executed comprehensive promotional campaigns with marketing plans.Planned, developed, and implemented new strategic business initiatives with out-of-the-box ideas that challenge traditional business environments.Designed collateral material including brochures, trade magazine ad campaigns, sales kits, and video production.Managed copy writers.

Kansas City, MO, US

• Developed strategic public relations proposals for existing client base.
• Wrote, designed, and led client presentations.
• Distributed materials and communicated with news media.
• Communicated daily with clients to determine action steps and timelines for existing public relations plans.
• Oversaw crisis management for 56 hotels in 26 states for John Q. Hammons, Inc.
• Wrote, developed, designed, and led crisis management seminar for John Q. Hammons’ general managers.