- Making cool sh*t happen.

- Created and executed social media content and digital campaigns to attract, engage and grow the Riley Rose audience across all digital platforms.- Managed, tracked, and created a network of 300+ beauty influencers to create content, reporting performance for all social channels to be the most cost effective.- Managed the influencer execution and coverage of all events (in-store activations, collaboration launches, influencer events).- Coordinated and strategized meet and greets and influencer/brand product collaborations.- Creative directed and oversaw all recorded content (IG stories, IG grid content).- Recapped all event coverage to analyze growth and to determine new social media coverage strategy for each new campaign.- Worked closely with owners to create strong brand voice and presence, resonating from social to in-store (helping to pick products, writing copy for gondolas, managing in-store influencer video content). - Grew social media following from the ground up to over 300k+ total followers across platforms in one year.

- Oversaw all social content and influencers for @forever21, @forever21plus, @forever21men, and @rileyrose.- Ideated and executed the influencer and social strategy (including channel strategy, persona, tone and KPIs) and leveraged results internally for weekly and monthly reports.- Spearheaded numerous viral moments that generated from organic social moments and celebrity engagement. - Developed focused social and influencer strategies catered towards each unique brand partnerships (i.e. Baby Phat, Cheetos, Honda, K-Swiss, etc.).- Managed all social coverage and influencer involvement for all events and activations.- Liaised/negotiated with influencers for social content, digital assets, and upcoming campaigns for influencer strategies for new brand or collection launches.- Developed and implemented social creative strategy using influencer gifting tiers for local and global campaigns.- Collaborated with paid social team for paid media campaigns that balanced brand awareness and channel engagement.- Worked closely with PR and marketing teams for all influencer activations, national in-storeevents across all doors, and localized brand launches.- Strategized the scope of the audience per campaign to work with global partners and/orregional talent based in specific areas that match the campaign.- Communicated with Riley Rose brands directly for social pushes that conceptually integrate thebrand to the feed with digital and influencer creative content.- Concepted and directed all in-house social photo/video shoots to create social/e-comm PDPcontent that is new and fresh while staying true to brand voices.

- Creates viral pieces on new food trends, hot spots, and local dining culture.- Hosts video content content, ranging from festivals to fine dining.- Developed and wrote regular social media articles for Tastemade's Snapchat channel.

- Creates, curates, and manages content for every social media outlet (Instagram, Snapchat, Facebook, Tumblr, Twitter, Pinterest, etc.).- Presents LoveCulture.com's bold, strong, and sexy branding voice through all platforms and blogger relations. - Work personally with bloggers, vloggers, and models to establish genuine relationships and create collaborations and projects.- Creates and manages all social events for LoveCulture.com, applying innovation to simple events and parties.- Can write product copy and site copy. - Applies all of the previously mentioned elements to Debshops.com, LoveCulture.com's sister site for the curvy, confident, and classy woman.

- Creates, curates, and manages content for every social media outlet (Instagram, Snapchat, Facebook, Tumblr, Twitter, Pinterest, etc.).- Presents Debshops.com's confident and classy branding voice for the curvy babes through all platforms and blogger relations. - Work personally with bloggers, vloggers, and models to establish genuine relationships and create collaborations and projects.- Can write product copy and site copy.

- Cover events including trade shows and pop-up shops- Develop popular content and opinion pieces in response to current trends and culture- Produce quality content resulting in highest trafficking articles

- Develop viral topics that contribute to the highest viewed articles and most social media activity- Create topics based on target audience – dance community.- Cover events and interview guests of events and fundraisers

- Write original content pertinent to audience and editorial: high focus on relationships and post-grad life- Capture attention through relatable content- Create fanbase among readership in the LA community.

- Produces quality content each week with demanding deadlines- Creates viral lists and "reasons" articles targeted at audience of young women- Writes on average topics with an energetic and witty voice

- Work together to create original content for electronic dance music audience- Create interesting and attention grabbing articles- Research and attend events around Southern California

Writer for up and coming Electronic Dance Music blog, covering events and coming up with opinionated content suited for the audience.

- Creates weekly content to go viral on a fresh and new platform - BreakingCoffee.com.- Writes with the strong branding voice of Breaking Coffee and catered to needs of the bold readers.- Produces original topics as well as assigned topics, spinning them into an engagingly readable manner.

Interviewed a founder of a non-profit music company, as well as transcribed and put together an article on Mexican drug cartels. Contributed in other activities such as personal blog posts and social media.

Provided American insights on branding in fashion, researched and presented to CEO on American online grocery shopping with brands like Amazon.

Booked appointments for models/designers, took measurements/head shots for open castings each week, designed cards for models.

Learned how to take inventory and ship products to larger distributing companies. Worked closely with the manager, and learned to manage meetings and appointments.