Kim Nguyen Email & Phone Number

California, United States

Taking time off to travel; spending time with my partner, family and friends.

Springdale, Ar, Us

Part of Tyson's innovation team for the Prepared Foods division, focused on delivering sustaining, disruptive and breakout innovation to drive growth. Led team of innovators and cross functional leaders to discover, validate and commercialize new products and platforms for particular business unit. • Dedicated innovation leader for $1B+ business unit, overseeing a $200M+ short/mid/long term innovation pipeline• Led innovation cross-functional team (R&D, Insights, Analytics, Operations, Supply Chain, Marketing, Sales, Strategy, Finance) to discover, validate and execute concepts and products• Developed consumer-centric and go-to-market innovation strategies that delivers on net sales and gross margin targets and rooted in insights• Partnered with business unit and brand leadership to develop consumer concepts and positioning for innovation ideas that meets business’ goals• Managed direct reports and coach/mentor innovation team members

Group Fitness Instructor at CB Fit, a local Lagree and Climb studio based in Walnut Creek & Danville. Taught more than 850 classes in all formats offered at the studio.Classes Format Taught: Climb x Bootcamp, Lagree, Trifecta, Climb to Lagree Combo

Chico, Ca, Us

Part of California Olive Ranch's product team, leading company efforts in Product, Product Marketing & Innovation. Role was eliminated in organization in December 2023. •Led innovation product strategy from discovery to commercialization; led cross functional team to define and deliver new products•Partnered with executive team to align on innovation strategy/roadmap with company strategy•Collaborated with finance and operations leadership to develop and analyze product P&L to ensure viability and feasibility of products/platforms •Obtained and synthesized category and consumer insights to drive innovation and product evolution; conducted consumer research to test product concepts and designs•Owned product marketing responsibilities; hand off to brand/consumer marketing teams for product launches

Chico, Ca, Us

Part of California Olive Ranch's marketing team, leading company efforts in Product Marketing, Innovation, eCommerce, and Public Relations.•Led/managed company efforts and strategic initiatives in product marketing, innovation, e-commerce and public relations•Collaborated with key cross-functional teams to commercialize 11 products in 3 new product platforms in less than 6 months•Directed public relations efforts with external agency partners; coverage garnered 2.76B impressions•Launched new website and direct to consumer shopping platform; delivered nearly $1M in sales

Walnut Creek, California, Us

Part of the Foodservice Marketing Team at Basic American Foods (BAF), where we make Real Food Heroes Everyday by providing customers with foods that are delicious to eat, easy to prepare and accessible to all. • Managed multiple product lines for field sales; ownership of entire supply chain including production/forecasting, P&L, business reviews, developing product line strategy and executing annual plans• Led cross-functional teams on go-to-market, innovation, and product line optimization projects/initiatives• Leveraged category and customer insights to develop and drive product line strategy and growth• Served as category management lead (NPD Supply Track) and healthcare segment marketing lead• Despite supply chain & environmental challenges, all product lines managed exceeded annual budget in Revenue (+5%), Volume (+4%) & Profit (+10%)

Walnut Creek, California, Us

Part of the Foodservice Marketing Team at Basic American Foods (BAF), where we make Real Food Heroes Everyday by providing customers with foods that are delicious to eat, easy to prepare and accessible to all. • Led development/execution of operator activation through advertising and direct marketing campaigns; increased operator engagement from direct marketing initiatives by 110% YOY • Developed and distribute communication to internal/external stakeholders; increased external communication email open rate by 24% • Collaborated with product marketing managers to strategically market foods to customer segments • Managed central sales team portal with up to date sales resources/tools; updated portal to optimize user experience, resulting in an increase of 10% engagement• Assisted in management of BAF brand and assets; brand maintained the highest NPS score in product category

Denver, Co, Us

Yoga instructor at CorePower Yoga East Bay (Walnut Creek, Rockridge and Grand Lake) and Sacramento (Yoga Guest Instructor at Fair Oaks and Roseville). Featured as Yoga Instructor of the Month, October 2019.Qualified/Certified to teach the following class formats: C1, C2, Yoga Sculpt and HPF.Leadership: Coach-in-Training for PYTT @ Grand Lake/Rockridge, Spring 2020.

Denver, Co, Us

Yoga teaching internship program with CorePower Yoga East Bay (Walnut Creek & Rockridge Studios). Guide students through CorePower's C1 and C2 classes.

Denver, Co, Us

Part of the team that maintains the presence of the CorePower Yoga studio in Walnut Creek. Ensures that studios are inviting and presentable for classes. Featured as SET Member of the Month in January 2019.

Wayzata, Minnesota, Us

Led execution of branded marketing promotions, campaigns, and initiatives in Retail Channel. Utilized syndicated and sales data to identify customer acquisition opportunities. Collaborated with business management team on innovation/product development to modify or extend branded programs’ product lines and portfolio. Co-­managed marketing program budgets and external partners (agencies, vendors & suppliers). Noteworthy: -Planned and executed summer retail promotion for various brands, resulting in above industry average consumer coupon redemption rate-Selected as marketing lead to develop retail channel capabilities presentation, resulting in alignment/synergy on communication & selling story for Cargill Animal Protein-Utilized Nielsen Spectra data to strategically determine customer acquisition targets for Rumba Meats; resulted in continued brand growth nationallyBrands & Programs: Angus Farms, AngusPride Beef, Blackwell Angus Beef, Genuine Texas Angus Beef, Rumba Meats, Excel Fresh Meats, MarbleRich, Circle T, Tender Ridge Angus Beef, Preferred Angus Beef, Sterling Silver Premiums Meats.

Wayzata, Minnesota, Us

Collaborated with cross-functional team (operations, R&D, product management and sales) on new product development/product modifications. Utilized sales & syndicated data (Nielsen) to determine potential opportunities with current customers on new products or changes to product mix; collaborated with sales and category management team to identify customer targets. Led key branded marketing initiatives and co-managed annual marketing program budgets.Noteworthy:-Led execution of the rebranding for Blackwell Angus Beef for top customer, resulting in an 11% increase in volume -Assisted in the rebrand of Rumba Meats; resulted in four new customers, more than $4M in incremental revenue, ultimately expanding current customer’s product offering and overall brand profitability-Collaborated with cross-functional teams to identify, create, and launch a new product for Sterling Silver Premium Meats; gained several customers and extended brand’s product portfolio-Assisted in the development and internal launch of the Cargill Beef's manifesto, For the Love of Meat-Collaborated with creative and production teams to launch new ground beef product in new packaging, FreshLast Pack at TargetTeams/Rotations: May 2014 - December 2015: Cargill Beef & Ground Beef, January 2016 - May 2017: B2B, Everyday & Specialty BrandsBrands & Programs: Blackwell Angus Beef, Genuine Texas Angus Beef, Rumba Meats, Excel Fresh Meats, Marbold, MarbleRich, Circle T, Today's Kitchen, Our Certified Ground Beef, FreshLast Pack, Standard Pride Ground Beef.

Wayzata, Minnesota, Us

Collaborated with cross-functional teams and customers to develop and execute marketing initiatives in the foodservice and retail channels. Worked with external vendors and agencies on executing marketing initiatives within project scope, budget, and timeline. Organized and managed brand's point-of-sale marketing materials.Noteworthy:-Planned, coordinated, and executed several events for NASCAR sponsorships; increased awareness nationally for several Cargill Beef programs-Organized team’s transition to a new fulfillment vendor; resulted in an increase of efficiencies in brand’s warehousing, shipping, and marketing materials-Assisted in the refresh & relaunch of the Sterling Silver Premium Meats brand logo and marketing assetsBrands & Programs: Sterling Silver Premium Meats, AngusPride, Angus Farms, Excel Premium Beef, Premium Signature Angus, Excel Signature Angus

Served as the main point of contact between client (Cargill) and agency teams. Organized and led projects and initiatives across multiple teams including account, creative, media, public relations and production. Assisted in strategic planning of consumer promotions and research on behalf of client's brands.Noteworthy:-Collaborated with the Sterling Silver Premium Meats marketing team to plan and execute the 2013 brand summit for its retail and foodservice customers, resulting in more than 100 attendees-Assisted and provided on-set direction to teams during photo and video shoots for Sterling Silver Premium Meats to expand and evolve brand asset library-Organized and worked with Cargill marketing team to create and produce point-of-sale promotional kits, in-store demos and events for leading retail beef and pork brands, resulting in strengthened customer relationships, increased brand awareness and increased salesClient: CargillBrands: Sterling Silver Premium Meats (Premium Beef & Pork, Foodservice & Retail) and Tender Choice Pork

Stamford, Ct, Us

Began to lead client accounts with leadership support and public relations initiatives. Left in February 2012 to relocate to back to the midwest to be closer to family.-Generated and implemented strategic public relations initiatives and campaigns as directed by account leads-Managed client contact and oversaw account teams to ensure all projects are on schedule -Developed, edited and revised content including announcements, press releases, presentations, proposals, agendas and reportsNoteworthy:-Secured a TV interview in the greater Washington DC market; resulted in increased awareness of client’s products and partnerships-Assisted in the development of a integrated marketing strategy on Elsevier’s newest product, ClinicalKey-Led development of client's public relations strategy, resulting in renewal of contractClients/Accounts: Apelon, Elsevier, HealthPrize Technologies, RemitDATA, Stoltenberg Consulting and TeleHealth Services

Stamford, Ct, Us

Client Services role for boutique agency specializing in healthcare technology. Collaborated with clients to execute public relations initiatives. Gained industry knowledge, including government regulations that would evolve the healthcare space.-Created and proofread various client public relations materials, including press releases, media alerts, announcements and media pitches-Developed relationships with trade, local and national media; pitch clients for relevant press opportunities-Executed and managed client’s social media presence on Facebook and TwitterNoteworthy:-Recognized by firm’s president for securing the most media placements (150+) within a year-Secured & placed cover story for client in leading trade publication, Health Data Management-Collaborated with the ABILITY corporate marketing team on its rebrand from VisionShare to ABILITY Network that was announced during a White House Industry EventClients/Accounts: ABILITY Network, Apelon, Contemporary Forums, dLife, Elsevier, M*Modal, Poiesis Informatics, Stoltenberg Consulting, TeleHealth Services and WEGO Health

University Park, Pa, Us

Part of the marketing communications team with the College of Information Sciences & Technology. Provided written content across platforms and mediums. Assisted in the launch of College's social media presence, new website and branding.Responsibilities:-Engaged with college’s staff and faculty to develop marketing and public relations collateral-Worked under the direction of the editor and marketing manager to create written marketing materials to promote the college's programs and offerings -Collaborated with college’s marketing communications team and faculty to plan and execute events for current and prospective students Noteworthy:-Gained byline for various feature stories published on in multiple platforms, including IST@PennState, Penn State Live and iConnect-Assisted in the launch and execution of the college’s social media platforms (Facebook, Twitter, YouTube); gained more than 300 followers in 6 months-Executed and managed the college’s annual Tech Savvy Girls Camp; event received record breaking number of applicants and gained four media placements from local press

University Park, Pa, Us

Opportunity to learn more about conducting research at a research institution. Recruited and worked under the direction of Dr. Michel Haigh who was a professor in the College of Communications. Responsibilities:-Contributed to two research projects on Corporate Social Responsibility and Late Night Comedy-Monitored sample and participants in a lab setting-Provided on-site support during sample sessions

Selected by executive director to receive paid internship position due to background and experience. Semester long internship that provided opportunity to learn more about broadcast & television production. Responsibilities:-Worked with C-NET team to generate video production of Centre County events, aired on TV-Created digital media (audio and video) on production-Directed three video production of sports games and annual events

Wichita, Us

Summer news internship with the CBS local station in Wichita, Kansas. Shadowed news reporters, anchors and producers to learn more about a career in broadcast journalism. Responsibilities:-Wrote more than 30 broadcast stories for newscasts reaching more than 496,000 viewers-Pitched story ideas and assisted reporters/photojournalists on in-field reports-Edited weekend newscasts and transcriptions and advised of any inquiries

Bachelor'S Degree, Advertising/Public Relations And Communication Arts & Sciences

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Product Marketing Management Certificate