Kim Tran Email and Phone Number
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Full-stack brand strategy, demand gen, and growth marketing leader, with a career specializing in highly-regulated industries and the public sector, including legal, financial services, tech/SaaS, and Internet infrastructure/DNS security. Diverse skillset and distinguished experience across the customer and product lifecycle in domestic and international markets. As a high-impact, cross-functional project and people leader, I’m at my happiest and at my best when joining corporate cultures and leading teams that are expanding into new territories, building and launching new initiatives, or modernizing and revamping strategies to adapt and pivot to new realities.I’m known for turning to-dos into dones and lessons learned. My superpower is figuring out the next big challenge we should solve and bringing diverse talent together to make things happen. Forever curious and a lifelong learner. I value asking the right questions versus answering the wrong ones. I can often also be found saying no to the status quo, and flexing my intra/entrepreneurial muscle.Specialties: Strategic Planning, Brand Positioning, Campaign Strategy, Integrated Marketing, Content Strategy, Experiential, Social, Digital, Mobile, Advertising, Sales Enablement, eye-rolling puns, groan-inducing mom jokes.
Tines
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Field Marketing, Public Sector And Managed Security Services Providers (Mssps)TinesWashington, Dc, Us
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Head Of Marketing & Business DevelopmentGimmal May 2022 - PresentHouston, Texas, UsReporting to the CRO, I rebuilt and grew a team of 1 BDR to 5 nimble, savvy marketers including Demand Gen, Product Marketing, Events, Channel Partnerships, and Business Development reps, as well as lead PR/internal communications and collaborating with Sales, Product, and Customer Success on key launches and go-to-market priorities across channels and Gimmal's full solutions suite. Optimized and boosted marketing qualified conversions by an average of 30%+ YoY and QoQ compared to a historical 6-8% down funnel in 2x less time from 28 days to 14 days average, yielding highest sales meetings booked by BDRs in 2-year period with 50%+ less resources and headcount.Grew marketing contributed bookings to nearly 90% in my first full year, helping attain the highest revenue-generating quarters in company history for H2 2023 by fostering a full funnel marketing strategy and modeling a learning/experimentation culture and mindset.Kickstarted and hosted Gimmal's inaugural User Groups to focus on customer- and use-case driven mindset and messaging, continuing to build the foundation for collaboration on Customer Success initiatives. Rebooted internal sales enablement efforts with consistent quarterly sales kick offs and monthly all-hands.Spearheaded and shepherded a brand refresh across all properties and collateral, including a complete website redesign and re-engineering lead gen workflows that is now the company’s highest converting channel with evolving messaging/positioning. -
Consultant & Speaker | Marketing, Branding & Content StrategyFreelance 2010 - Present
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Brand Strategy & Marketing Lead | Mba, Business Analytics, Data Science & Information Systems2U Jul 2021 - May 2022Arlington, Virginia, UsAt 2U, we power world-class online higher education. Going beyond traditional learning management systems, we use tech, people, and data to help top universities transform in the digital era—and eliminate the back row in higher ed. #NoBackRowIn my role, I led brand strategy & marketing for Top 10 Fortune & Top 30 Princeton Review-ranked MBA, business analytics, data science & information systems graduate degree programs online, prior to piloting a brand new 3-person team structure and expanding my scope to include additional public health and social sciences programs. -
Senior Manager & Latam Regional Lead | Americas Direct Marketing & Channel ManagementVerisign Jul 2019 - Feb 2021Reston, Virginia (Va), UsVeriSign is a global leader in domain names and internet security, enabling internet navigation for many of the world’s most recognized domain names, including .com and .net top-level domains.We power the internet infrastructure that takes people where they want to go online with reliability and confidence—safely and securely, anytime, anywhere.In my role, I led integrated growth marketing and go-to-market initiatives for .com in Latin America, including advising senior and executive stakeholders with sponsorships, events, and channel partnerships across the Americas. -
Principal Strategist, Brand Manager | Business Bank MarketingCapital One Jul 2017 - Jun 2019Mclean, Va, Us -
Senior Strategist, Brand Manager | Business Bank MarketingCapital One Sep 2016 - Jun 2017Mclean, Va, Us
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Marketing Producer | EditorialLearning Without Tears Feb 2015 - Sep 2016Cabin John, Maryland, Us -
Team Leader, Marketing Consultant | Client & Campaign ServicesCision Jul 2014 - Jan 2015Chicago, Illinois, Us -
Marketing Consultant | Client & Campaign ServicesCision May 2014 - Jul 2014Chicago, Illinois, Us
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Us & Global Corporate AffairsWarner Bros. Discovery 2011 - 2014New York City, Us -
Board Member | Young Professionals Advisory Council (Ypac)Capital Breast Care Center 2010 - 2012
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First Amendment, Communications & Media LawDavis Wright Tremaine Llp 2009 - 2011
Kim Tran Skills
Kim Tran Education Details
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Cornell UniversityData-Driven Marketing -
Trinity Washington UniversityStrategic Communications & Public Relations
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The Catholic University Of AmericaWriting & Rhetoric
Frequently Asked Questions about Kim Tran
What company does Kim Tran work for?
Kim Tran works for Tines
What is Kim Tran's role at the current company?
Kim Tran's current role is Field Marketing, Public Sector and Managed Security Services Providers (MSSPs).
What is Kim Tran's email address?
Kim Tran's email address is ki****@****ars.com
What is Kim Tran's direct phone number?
Kim Tran's direct phone number is +130126*****
What schools did Kim Tran attend?
Kim Tran attended Cornell University, Trinity Washington University, The Catholic University Of America.
What skills is Kim Tran known for?
Kim Tran has skills like Social Media, Strategic Communications, Media Relations, Social Media Marketing, Marketing, Blogging, Public Relations, Leadership, Strategy, Research, Program Management, Integrated Marketing.
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