Oversee the Platform Specialist organization in the US, Canada and Latin America regions supporting the Strategic Accounts segment of the Apple Advertising business. Direct the vision and strategy of the account management function responsible for maintaining and growing customer investment and achieving quarterly revenue targets. Act as the voice of the account management organization in cross-functional discussions, advocating on behalf of the team. Strength in organizational design, hiring, role definition, and process improvements that maximize efficiency and productivity.  Responsible for hiring, coaching, motivating, performance management, training and skill development. Promote a community of mutual respect and inclusivity .

Led a team of Platform Specialists focused on App Store advertising solutions for the Entertainment, Social, Sports, News and Photo Video categories. Utilized data including customer campaign performance, seasonal trends and industry metrics to identify opportunities for client growth.Enabled the team to drive business impact by supporting day to day activities such as platform training, ongoing optimization recommendations, communicating marketing narratives, and implementing internal efficiency workflows.

Lead and manage the West Coast Client Services department of 30 team members, with five Managers as direct reports. Support account management for thousands of programmatic display campaigns, responsible for scaling the business and achieving multiple millions in revenue growth targets quarter over quarter.Responsible for staffing the Client Services department including assessing business growth by region, planning headcount allocations, interviewing and hiring. Successfully hired 18 new team members in 2015.Identify opportunities for more efficient scaling and use of team resources. Create processes and materials to support client prioritization, maximize operational efficiency and drive revenue growth.Work closely with Product Managers supporting new product roll outs; conduct trainings and create external messaging to drive adoption across West coast portfolio of advertisers.Created global Client Services department quarterly recognition award and organize West team building events on an ongoing basis. Continually focused on goal setting, mentoring and helping team members identify career path options. Oversee Client Services international expansion efforts in Australia including hiring, training, managing and mentoring team members in the Australian office.

Manage a team of 5 Client Strategists responsible for maintaining 150 advertiser relationships, representing multiple millions in revenue each quarter. Create processes and plans to onboard, scale and retain Advertise client business. Responsible for the hiring and training of new team members as well as continued coaching and mentoring.Work cross functionally with product teams providing client feedback and prioritization input related to new product offerings.Live and breathe: digital marketing attribution, RTB, programmatic marketing, viewability, search, and client strategy. Core strengths: Problem Solving -- Process Creation -- Prioritization -- Framing -- Management

Direct strategy and execution of integrated digital marketing programs, using social media, paid and natural search, display media, web development, content strategy and analytics solutions to drive business results for a diverse portfolio of top brands.

Day to day management of Google and Yahoo PPC campaigns including execution of ad copy testing, weekly excel reporting and creation of internal ecommerce best practices. Reduced ad spending by over $6,000 in the first two months while maintaining sales volume.