Kim Van Dusseldorp Email & Phone Number

Diemen, Noord-Holland, Nederland

Diemen, Noord-Holland, Nederland

Amsterdam En Omgeving, Nederland

Fix the basics, professionalize and accelerate! Brand strategy, branded content, brand campaigns, social, website, digital, customer journeys, internal communication, CRM, and bringing the strategy into action.

The Hague Area, Netherlands

GamePoint BV is a Dutch online game company that unites people worldwide who love playing games. The company grew to app. 130 employees from 15 different nationalities in 2 offices. I was asked to professionalize the marketing- and monetization team and help GamePoint grow their monthly active users en revenues. Results: -> developed a new communication.

The Hague Area, Netherlands

During this period the Staatsloterij had very damaging press and my focus was on: (1) re-building likeability and reputation of the brand, (2) develop and execute 16 impactful multi media campaigns to drive on & offline sales (3) mobilize the marketing team to meet the company’s aggressive goals. Responsible for a team of 8 campaign leaders and app. €20.

Den Haag

When I started the company was in the transition of becoming consumer driven and marketing just re-organized its team structure and roles. My focus was on: (1) getting strategy into place: brand, e-commerce, retention/ loyalty, (2) prioritize and getting things done(3) building a strong multi-discipline teamP&L responsible for managing short term turnover.

Haarlem

Paramaribo, Suriname

One of the few locally produced products in Suriname is PARBO bier. Surinaamse Brouwerij NV heavily depended on this national pride for its revenues and my focus was on: (1) building a winning brand portfolio in a profitable manner by creating strong consumer pull (2) realizing market growth with consumer based innovations (3) professionalize marketing.

Zoeterwoude

• Responsibilities:
• Project ‘Building Winning Portfolio’s!’: identifying opportunities to grow net contribution of the brand portfolio (Heineken, Amstel, Brand, Specialty beer brands). Responsible for project management, alignment with.
• Project ‘Get specialty on the menu’: developing new strategy, new integrated market operation and design portfolio management. Worked closely with on premise sales force to get things done.
• Innovation & brand management specialties (Wieckse, Desperado’s, Murphy’s, Lingen’s Blond, Affligem) Results: > Commitment MT Heineken Netherlands and International for new portfolio strategy, plan ready for execution.

Zoeterwoude

Brand management Specialty beers (Affligem, Desperado's, Wieckse Witte, Affligem Blond) and leader of the innovation process (innovation funnel)

Zoeterwoude

Develop and implement On Trade promotions & POS materials, chair editorial board ‘Bierblad’ (edition 30.000)

Zoeterwoude

Master Of Business Administration (M.B.A.), Bedrijfskunde

Vwo Atheneum Bèta