Kim Wang Email & Phone Number

As Director of Accounts at TBA Digital, I liaise with key client stakeholders to establish a vision and strategic fit for their marketing initiatives in a rapidly evolving technology environment. I see my role within our company as an advocate for my client’s success — coordinating the communication between them and our project team to formulate the right project definition and scope to meet key client objectives.I have extensive background experience in digital strategy, competitive analysis, strategic planning, and marketing strategy applied to digital products and promotions for clients in various industry sectors, including pharma, medical devices, publishing, software, energy, and manufacturing.

Listed skills include Digital Marketing, Marketing Strategy, Marketing Communications, Digital Strategy, and 4 others.

• 

  Director Of Accounts

  Tba Digital Inc.

  Oct 2008 - Present - Vancouver, Canada Area

  I am a trusted partner and advisor for some of the largest companies in the pharmaceutical, medical device and software industries to plan and execute cutting-edge digital/interactive marketing communications initiatives. Over the years, I have secured contracts and acquired new business from companies like, GE Healthcare, GE Capital, Abbott Laboratories, Philips Healthcare, Baxter, Concur, Expedia, Carl Zeiss, and Leica.My main responsibilities are to:* Develop and manage client relationships in territories spanning the United States, Canada and Europe.* Identify decision makers to develop new and ongoing business opportunities* Provide client education and guidance in effective digital/interactive marketing communications* Prepare proposals and scope of work documents that are in line with client requirements and strategic objectives* Liaise between client and studio production team to ensure project milestone expectations are being met or exceeded* Pitch capabilities and technical demonstrations in-person, or via remote presentationMy expertise in digital-interactive engagement include:* Mixed-reality engagement* Telepresence* Augmented Reality and Virtual Reality experiences* iOS/Android platforms* HTML5 and mobile web* 3D/2D video animations* Gaming platform environments such as Unity and Unreal Engine* Secured portals, internal repositories and content management systems* SEO/Analytics, web testing* Interactive and touch-based tradeshow deliverables