Kim Wentz Email & Phone Number

Winnipeg, Mb, Ca

Winnipeg, Mb, Ca

Winnipeg

As part of the Senior Leadership Team, I was responsible for overseeing all marketing and communication functions including marketing strategy; branding; direct marketing; public relations; sponsorships and donations; digital and social media; and marketing research and metrics. Specific responsibilities include:* Planning, developing, implementing and measuring marketing operational plans, for both retail (B2C) and business (B2B) divisions;* Establishing and executing the organization's digital marketing strategies (SEO/SEM, social, e-marketing) in alignment with traditional marketing activities and objectives;* Building, implementing and growing the data analytics function and direct marketing program;* Working closely with Sales to ensure business KPIs are met;* Leading the communications function including media relations, crisis communications, speeches, and presentations;* Overseeing and planning governance projects for the Board, including the organizing of the Annual General Meeting, development and distribution of the Annual Report, as well and the annual Election of Directors;* Development of the brand and brand maintenance including quality control and reputation management. Ensuring all trademarks and brand names are controlled, monitored and appropriately used;* Liaising with the marketing agency and other partners and vendors (research, media buying, PR consultants, etc.);* Leading and coordinating all community relations programs including sponsorships and donations;* Being strategically aware of evolving market opportunities and react accordingly using internal and external resources; * Maintaining current and relevant knowledge of industry trends and competitor products and marketing strategies.

MNP is a national accounting and advisory firm that originated in Manitoba. As the first Regional Marketing Manager for MNP, I was charged with establishing the structure and activities for this new role. Responsibilities included:* Managing all marketing needs of MNP offices in Manitoba and Northwestern Ontario for all business areas including Accounting, Corporate Finance, Human Resource Consulting, Management Consulting, and others;* Growing brand awareness and managing brand consistency across the region and upon acquisition of new offices;* Managing the communication elements needed for business development initiatives including writing proposals, sales presentations, brochure development, advertising, website and media relations;* Acting as coach and mentor to MNP staff at all levels in development and implementation of their personal marketing plans;* Supporting the implementation and ongoing administration and strategy of new and existing marketing initiatives;* Analyzing regional demographic and economic trends as they relate to marketing initiatives;* Researching and analyzing marketing philosophies and trends including emerging technologies and competitive practices and assess the impact on the Region;* Setting marketing and communication strategies to ensure the Region's programs move it closer to achievement of its vision, mission, values and business strategy;* Participating in the development of the Corporate Marketing strategy as a member of the Marketing Management team.

Winnipeg, Manitoba, Canada

Deschenes Regnier is a full-service marketing, design, and digital communications agency in Winnipeg. Originally hired as a Client Service Manager, I was quickly promoted to Marketing Manager after several months. My responsibilities included:* Leading the marketing team in the development of new clients and building the business of existing clients;* Managing the company's communication and marketing projects such as website development, brochure design, advertising, email and direct mail campaigns, media campaigns and others;* Measuring results and quantifying strategies developed for the company and clients;* Developing and improving the company's customer service strategy including conflict resolution and effective negotiation skills;* Account managing clients' marketing and communication needs;* Preparing and maintaining project schedules and budgets;* Assessing and developing talents of the marketing team members.

Winnipeg, Manitoba, Canada

Market Driven Training was an external department of Red River College that sold training services directly to businesses and individuals off-site of the main campus. My responsibilities here included:* Identifying, leading and managing the marketing of training services;* Administering government funding requests;* Writing sales proposals, promotional materials and oral presentations;* Project managing direct mail and advertising campaigns;* Researching and analyzing business cases for new products and marketing/sales strategies to promote them.

Winnipeg, Manitoba, Canada

ATCI was a pseudo-government agency formed to sell Canada's aerospace training to international markets. My responsibilities here included:* Coordinating the company's marketing and communications activities including advertising, media relations and speaking plans as well as the effective use and distribution of the marketing CD-ROM, brochure, website, and other promotional materials;* Identifying training needs in Canada and abroad;* Leading, developing and directing all of the company's operations and marketing efforts;* Developing and managing training project proposals, business plans and marketing plans.

Certificate, Digital Marketing Management

Digital Marketing Management, Search Engine Marketing, Social Media Strategy

Creative Communications, Public Relations

Bachelor Of Arts, Sociology, Native Studies